Press Pass Media

Press Pass Media Social media, blogs & newsletters for service businesses | Law, finance, healthcare, education & automotive | Journalist - 25 years’ experience

Follow this 10-step plan to grow your business on social media.1. Update your bio. Tell people how you can help them and...
16/12/2025

Follow this 10-step plan to grow your business on social media.

1. Update your bio. Tell people how you can help them and don't forget a link to your website.

2. Post regularly. Whether it's twice a week or twice a day, be consistent.

3. Don't engage with your competitors. These are not your ideal audience.

4. Tailor your content to your audience.

5. Use Reels, they still have better reach than static posts.

6. Create a bank of images and videos you can use in the coming months.

7. Review your strategy regularly.

8. Use keywords in your captions that relate to your target audience.

9. Engage with your target customer. Find relevant profiles and hashtags and comment on posts.

10. Consider using influencers. They can help you to reach your target audience.

Save this for later and use these steps to improve your account.

If you're thinking of taking a break from social over Christmas - don't!!! Keep your business in people's minds.This fro...
13/12/2025

If you're thinking of taking a break from social over Christmas - don't!!! Keep your business in people's minds.

This from Daniel Murray over on X!!!!

Don't forget prices will increase in January - to save on social media management, training, or audits book before the e...
10/12/2025

Don't forget prices will increase in January - to save on social media management, training, or audits book before the end of December.

✅Social media management for Facebook or Instagram accounts (From £550)
✅ Training: Learn how to use social media for your business or upskill (From £199)
✅ Audits: Improve your accounts with tips to use immediately (From £199)

Bookings made before the end of the year will be at 2025 prices. Message me for more information.

Save these to use later!1. Create a poll – use the answer for content 2. Use comments and turn them into questions3. Loo...
07/12/2025

Save these to use later!

1. Create a poll – use the answer for content
2. Use comments and turn them into questions
3. Look at your competitors' comments, use these too
4. Share news updates from your industry
5. Share user-generated content t
6. Use behind-the-scenes images or video
7. Share inspiring quotes or motivational snippets
8. Share information and tips in ‘how to’ guides
9. Throwback posts of memorable moments
10. Infographics - condense information into visual graphics
11. Attract attention with special offers
12. Show a day in your business or team's life
13. Tailor posts to holidays or seasons
14. Share positive feedback from clients
15. Memes - add a touch of humour to your content
16. Book or product recommendations - share what you love
17. Celebrate achievements and anniversaries
18. Host live Q&A or tutorials
19. Feature your clients and their stories
20. Highlight the features of your products

If you have it's not you. The way people use social media is changing. People comment on posts a lot less than they used...
04/12/2025

If you have it's not you. The way people use social media is changing.

People comment on posts a lot less than they used to. They prefer DMs. Follow these tips to get your engagement up again:

1. Before posting, think - would YOU comment on your post?
2. Create content that people can share. Make it useful, funny, or something that makes them look good.
3. Reply to any DMs or messages you receive. Be helpful.
4. Use Google Analytics to track your data.
5. Make your content interesting. Think catchy headlines, graphics, and messages.

Easy content ideas for you to try this month.
01/12/2025

Easy content ideas for you to try this month.

How often do you review your social media goals? You should review them at least every 90 days.Review how your social st...
28/11/2025

How often do you review your social media goals? You should review them at least every 90 days.

Review how your social strategy is working, how content is performing. How are you performing?

I can help you with this. Message me if you need help. Let's work together.

Last-minute Black Friday tips! Follow these steps today and make sure your business succeeds this Black Friday.
25/11/2025

Last-minute Black Friday tips! Follow these steps today and make sure your business succeeds this Black Friday.

You receive a message from someone who appears to be a real person. They say they bought your products a few weeks ago a...
22/11/2025

You receive a message from someone who appears to be a real person. They say they bought your products a few weeks ago and emailed you to complain, but you haven't replied.

They then send a link or a ZIP file showing what is wrong with the product. DO NOT OPEN THE LINK!

It is a scam and could be used around Black Friday.

Share this with someone who needs to know about it ✅

1. Have a strategy and review it regularly. Every post should have a reaction goal: what you want to achieve from it. Us...
19/11/2025

1. Have a strategy and review it regularly. Every post should have a reaction goal: what you want to achieve from it. Use a CTA (call to action) to tell your audience what you want them to do.

2. Show up and be consistent, whether this is posting daily or three times a week.

3. Test what works. Look at your analytics and create content based on what works for you.

4. Engage with your audience. Join conversations and be social. Find where your audience hangs out and comment on posts. Don't spam though!

5. Create shareable content. People want to be entertained on social media and not sold to.

6. Use a mix of content, photos, videos and carousels. They are a great way to reach new people.

If you'd like an expert to give your page a once-over, I offer social media audits. You'll come away with ideas for improving your page. Bespoke to you. Book one today. Prices start from £199.

Eight ways to reach more local businesses with your social media: 1. Try paid ads. You can target a local audience with ...
16/11/2025

Eight ways to reach more local businesses with your social media:

1. Try paid ads. You can target a local audience with your advertising. Ensuring key people see your content.

2. Join local groups. Facebook is great for this. Join in conversations and engage with your target audience.

3. Make a post or video about a local business and share it on your social channels.

4. Host a local event or giveaway to promote local businesses.

5. Use Facebook Live or Instagram Stories to highlight local businesses.

6. Partner with local businesses to promote each other’s content.

7. Use influencer marketing to reach local audiences.

8. Make sure your Google My Business profile is up-to-date.

If you want to reach a wider audience, message me. I can help you.

This has to be one of the most annoying actions and an easy way to annoy your followers. It started with "everyone", thi...
15/11/2025

This has to be one of the most annoying actions and an easy way to annoy your followers.

It started with "everyone", this is a similar thing and equally as frustrating for those who follow you.

Trust me, it's not a recommended strategy.

Have you noticed more companies doing this?

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