In the Works PR

In the Works PR Expert PR, copywriting, and social media management specialist with extensive B2B and B2C experience.

In The Works PR - now also operating as a luxury Bee & Bee 🐝When a nearby nest got disturbed, a swarm of bees decided ou...
21/07/2025

In The Works PR - now also operating as a luxury Bee & Bee 🐝

When a nearby nest got disturbed, a swarm of bees decided our stairwell was the place to bee. Naturally, being the welcoming team we are, we’ve responded with flowers, honey, and the gentle persuasion of an open door.

We’re currently trying to convince them to relocate with promises of premium pollen and less foot traffic.

It's nothing but the best for our little apiarian friends.

Please bear with us (and the bees) — normal buzz...iness will resume shortly. 🐝💐🍯

🚨 SPOTLIGHT ON SUCCESS 🚨Like many small businesses, we don't often take the time to sit back and reflect as we move from...
11/06/2025

🚨 SPOTLIGHT ON SUCCESS 🚨

Like many small businesses, we don't often take the time to sit back and reflect as we move from project to project. But today felt like the perfect moment to shine a spotlight on a recent rebrand we're incredibly proud of!

We've been working with David Nice, owner (and actual life saver) of Brooklyn Specialist Training Solutions, to create a fresh new brand identity and a brand new website.

The site truly showcases what his business does best - delivering specialist first aid training for some pretty scary and claustrophobia-inducing places like confined spaces.

We're genuinely proud of what we've achieved together, working with graphic artist Alf Designs and photographer Matthew Jones Photography to create the new brand and website.

Going forward, we'll be supporting Brooklyn with the management of its LinkedIn page and related communications.

Sometimes it's the projects that challenge us in new ways that remind us why we love what we do. Here's to David and the incredible work he does keeping people safe. 💪

Check out the new Brooklyn website here 👇https://www.brooklynsts.co.uk/

If you're looking for a brand and website refresh, give us a call. We'd love to help - 01246 386480.

***We’re supporting National Careers Week. Are you?***At In the Works PR we’ve always been strong believers in the power...
06/03/2025

***We’re supporting National Careers Week. Are you?***

At In the Works PR we’ve always been strong believers in the power of work experience. It’s one of the key reasons we were happy to add our voice to Destination Chesterfield’s comms during NCW (3 - 8 March)

Looking back on our own work experiences (35 years ago for some of us!), they planted the seeds for our careers today, helping us work out what we did and didn’t want to do.

Each year, we’re proud to welcome at least one student from a local school or Uni into our business to gain hands-on experience. Later this year, we’re looking forward to hosting another student from St Mary's Catholic High School.

It’s rewarding not just for the students (we hope) but for us too. Thanks to one of our students we now know beetroot definitely doesn’t belong in a smoothie! 😄

We’ve learned so much from these young people and are thrilled to continue supporting the next generation.

Here's to many more years of fostering talent and learning from the future leaders of tomorrow!

https://www.chesterfield.co.uk/2025/03/chesterfield-champions-highlight-talent-development-on-national-careers-week/

Across Chesterfield, businesses are stepping up to help individuals develop key skills and build successful careers.

🚀 What Will Work for Your Marketing in 2025? 🤔Ever wondered what makes a marketing campaign truly successful? I have wor...
01/01/2025

🚀 What Will Work for Your Marketing in 2025? 🤔

Ever wondered what makes a marketing campaign truly successful? I have worked in PR and marketing for 30 years and I don't think a year has gone by where i haven't been asked, “What worked?” And the truth is, it’s never just one thing.

Take my journey to owning a Mini as an example—it started with a press launch in 2001, moved through TV ads, product placement, social media, and finally an great dealership experience. It wasn’t one ad or one touchpoint; it was the power of everything working together over time.

Read about it here https://www.linkedin.com/pulse/what-work-your-marketing-2025-anna-melton-izd9e/

✨ Here’s what you need to know for your marketing in 2025:

1️⃣ Understand your audience – Know their past, present, and future needs.
2️⃣ Invest wisely – Allocate part of your budget to marketing or invest in training if you’re a start-up .
3️⃣ Be patient – Results take time, but the payoff is worth it.
4️⃣ Use multiple platforms – Press, social media, ads, websites—do them all well.
5️⃣ Stay consistent – Keep showing up, or your competitors will take the lead.
6️⃣ Evolve and adapt – Not every new platform will suit you, but keep reviewing and refining your strategy.

💡 Success in marketing isn’t about finding the one thing that works. It’s about creating a strategy where all your efforts align and build toward your goals.

So, what’s worked for you? Share your insights in the comments below—I’d love to hear your thoughts!

20/08/2024

Celebrating 13 years in business today 🎂🎂 It feels like 13 months!

Thanks to everyone for your support over the years.

Anna, Emma and Jo

Here’s a thought, why not engage a PR professional before you settle on a company/brand/campaign name. They might be abl...
07/02/2024

Here’s a thought, why not engage a PR professional before you settle on a company/brand/campaign name. They might be able to point out any potential pitfalls! 🤣🤣

Thank you to everyone who has supported In the Works PR in 2023.Once again, in lieu of Christmas cards, we have made don...
18/12/2023

Thank you to everyone who has supported In the Works PR in 2023.

Once again, in lieu of Christmas cards, we have made donations to charities - YHA England and Wales No Child Left Behind appeal, SCCCC and Chesterfield Foodbank

Wishing you all a very Merry Christmas and a Happy New Year 🎄🥳

Today’s the day!!The Fire Walk is here... 🔥 🔥 All for a very good cause - our client’s Mason Thomas Law Limited charity ...
28/10/2023

Today’s the day!!

The Fire Walk is here... 🔥 🔥 All for a very good cause - our client’s Mason Thomas Law Limited charity of the year SCCCC!

Just about to start our training! 🔥

All donations are very, very, very welcome 🙏

👉 https://www.justgiving.com/page/ITWPR

It may be a week late, but every day is International Women’s Day in our book! Thanks Derbyshire Times for a lovely feat...
15/03/2023

It may be a week late, but every day is International Women’s Day in our book!

Thanks Derbyshire Times for a lovely feature recognising just a fraction of the many women in Chesterfield’s business community making a difference every day.

It was an incredibly early (and cold) start for us this morning, but well worth it. BBC Breakfast broadcast live from ou...
14/03/2023

It was an incredibly early (and cold) start for us this morning, but well worth it. BBC Breakfast broadcast live from our client Great British Car Journey this morning interviewing their apprentice Luke Henshaw who is shortlisted for a VisitEngland Tourism Superstar award.

We also got to spend time with the fabulous Steph from idriveaclassic

Help Luke win by voting here https://www.mirror.co.uk/travel/tourism-superstar-2023-meet-10-29084078

(👆scroll to the bottom of the article to vote).

It’s an extra happy day for us today. Last night our client Great British Car Journey was named as the New Tourism Busin...
03/03/2023

It’s an extra happy day for us today. Last night our client Great British Car Journey was named as the New Tourism Business of the Year at the 2023 Peak District & Derbyshire Tourism Awards.

We’ve worked with this fabulous classic car visitor attraction since it opened in May 2021.

It’s been brilliant to be part of the journey seeing it grow and become loved by car enthusiasts.

And we’re working with some equally passionate people, like Paul Woodford and Sarah Crabtree to make sure this little piece of classic car heaven in Ambergate, Derbyshire, is on the radar of car fans nationally and globally with the brilliant Great British Car Share.

Watch it here
https://youtu.be/SmfZ5RsoYqc

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443/445 Sheffield Road
Chesterfield
S418LT

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