In the Works PR

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In the Works PR

Expert PR, copywriting, and social media management specialist with extensive B2B and B2C experience.

11/11/2025

We're at WebSummit this week - our annual nerd pilgrimage to Lisbon, where we consume far too much information about what's happening/is on the horizon for AI, social media, web, media, news, etc.

We keep up-to-date so our clients don't have to!

06/11/2025

This story really made us smile 👀

Being PRs we love a good media moment and this Times article about a music video filmed in the Peak District definitely caught our eye - not for the local outrage but for rapper Tion Wayne’s quote to The Times journalist

“Winnats Pass is a beautiful place and the people are nice too. Mhm, mhm.”

Absolute gold. 🏆

Proof that sometimes the best lines in a story aren’t from the journalists, they’re from the talent. Mhm, mhm.

Have a read 👇

https://tinyurl.com/yk2bbt2t

03/11/2025

Did you know we also write award entries?

It’s been a brilliant year so far for our clients, and we’re so proud to have helped them shine in the spotlight.

🏆 Sheffield & District Legal Awards 2025
WINNER: Commercial Property Team – Mason Thomas Law Limited
Shortlisted: Niche Law Firm – Mason Thomas Law
Shortlisted: Residential Property Law Firm – Mason Thomas Law
Shortlisted: Partner of the Year – Cathy Thomas

🏆 Yorkshire Legal Awards 2025
Shortlisted: Commercial Property Team - Mason Thomas Law
Shortlisted: Small Law Firm - Mason Thomas Law
Shortlisted: Partner of the Year - Cathy Thomas

🏆 Derbyshire & Nottinghamshire Apprenticeship Awards 2025
WINNER: SME Employer of the Year – DBCP - Building Control
Shortlisted: Higher Apprentice – Harvey Ellis (DBCP)
Shortlisted: Health & Public Service Apprentice – Charlotte Gladwin (DBCP)

🏆 British Youth Travel Awards 2025
Finalist: Best Support Service - YHA (England & Wales) - winner tba on 26th November.

We’ll never say writing award entries is easy, but when you work closely with your clients, you know exactly what sets them apart. There’s plenty of evidence of their brilliance, which makes the words flow naturally.

Getting a client shortlisted is fantastic. Seeing them win is even better. 🎉

We had the honour of celebrating with the DBCP team when they scooped SME Employer of the Year last month, and no one cheered louder than us.

Over the years, we've written winning entries for a plethora of awards, from business and charity to tourism and automotive...and everything in between.

If you choose In The Works PR as your PR partner, you can count on us to be your biggest cheerleaders, in the awards arena and beyond.

30/10/2025

📸 They say a picture tells a thousand words, and these latest shots of Elder Way truly do!

Elder Way is fast becoming Chesterfield’s go-to lifestyle quarter, home to a growing line-up of high-quality businesses that bring energy and life back to the town centre. From Bottle & Thyme and Feather & Fern to HotPod Yoga, it’s the perfect blend of great food, wellness, and community.

We’re especially fond of Bottle & Thyme - one of our favourite haunts. We’ll happily raise a mojito to the continued success of Elder Way and all the brilliant businesses making it thrive.

Here's a small selection of the new photos that can now been seen on the Elder Way website and brochure.

17/10/2025

✨ What a week!

You know the type - it starts off ticking along quite nicely, then suddenly things start coming in left, right and centre. 😅

But we bounded into Monday on a real high after having the privilege of attending the launch of the East Midlands’ first Hannahs Hope Charity Respite Retreat - a truly stunning Pinelog lodge at Mercia Marina that will provide much-needed rest, relaxation and reconnection for teenage cancer patients and their families.

It was a wonderful celebration and such an inspiration to see what can be achieved through passion, dedication, drive - and the support of amazing volunteers and generous people.

Even better, the launch made it onto BBC and ITV News, helping raise awareness of this incredible charity and its mission to open more respite retreats across the country. 🌿

Now… time to enjoy the weekend! 🍷

11/10/2025

We’ve been lucky with the weather this week! 🌤️

Scheduling an outdoor photoshoot in October is always a gamble, but the sun was definitely on our side.

Keep an eye out for some stunning new shots of Elder Way and the brilliant businesses based there — all captured by the talented Matthew Jones Photography

As for us? Just doing what we do best… chief bag and equipment carriers for the day! 🎒

17/09/2025

We’ve just been to the very first Chesterfield Marketing Meet Up, organised by Destination Chesterfield in collaboration with Hello Social Avenue – and we absolutely loved it!

It’s also given us the nudge to practice what we preach and give our own socials a little refresh (our excuse? We’ve been far too busy running everyone else’s!).

Anna had the pleasure of sitting on the Q&A panel alongside Natalie Burkinshaw (Crush), Rob Gregory (Magnifica), and Andy Golpys (Made by Shape). Four different areas of marketing, but a shared message: authenticity, planning, co-ordination and consistency are key.

A huge thank you to them, and to everyone who came along – the room was full of brilliant marketeers, thoughtful questions, and a great buzz of energy.

One thing’s for sure: Chesterfield businesses are thriving – locally, nationally, and internationally. 🚀

Here’s to the next Marketing Meet Up! ✨

DestinationChesterfield

29/07/2025

A lesson in turning a PR crisis into an opportunity.

Hands up who had heard of Astronomer before this? 🤷‍♀️

Hands up who now knows about Astronomer and what the company does 👍

https://www.instagram.com/reel/DMkC3MVv_vR/?igsh=MTF0ejk1NXpweHhwNw==

21/07/2025

In The Works PR - now also operating as a luxury Bee & Bee 🐝

When a nearby nest got disturbed, a swarm of bees decided our stairwell was the place to bee. Naturally, being the welcoming team we are, we’ve responded with flowers, honey, and the gentle persuasion of an open door.

We’re currently trying to convince them to relocate with promises of premium pollen and less foot traffic.

It's nothing but the best for our little apiarian friends.

Please bear with us (and the bees) — normal buzz...iness will resume shortly. 🐝💐🍯

Address

443/445 Sheffield Road
Chesterfield
S418LT

Website

http://www.intheworkspr.co.uk/

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