03/10/2025
That Halloween post of mine?
📈 55,000k views.
❤️ 200+ likes.
👤 200 new followers.
💸 0 bookings.
And that’s the part nobody talks about.
Going viral feels exciting, but views don’t pay your bills. Trends bring attention, but they don’t always bring clients because attention without intention doesn’t convert.
If you want content that actually gets you booked, it needs to:
✨ Solve a problem
✨ Speak to your client’s emotions
✨ End with a clear call-to-action
✨ Going viral can still be useful though it does boosts brand awareness, grows followers, and gets you in front of new eyes. But to turn that into clients, your content needs strategy messaging, buying triggers, and calls-to-action.
Likes are nice, but clients come from strategy.
🎧 I dive into this in way more detail in Episode 4 of my podcast Why Social Media Isn’t Your Enemy (And How to Make It Work for You).
Tap the link in my bio to listen 💕