22/06/2024
Did you know that Amazon wasn't always called Amazon? Initially, Jeff Bezos named his e-commerce venture "Cadabra," inspired by the magical incantation "abracadabra." However, concerns over its similarity to "cadaver" led to a change. Bezos then considered naming the company "Relentless," even securing the domain relentless.com, which still redirects to Amazon today. After contemplating several other names, Bezos finally settled on "Amazon," inspired by the world's largest river, reflecting his vision for the company to be the largest online retailer. This journey of name changes underscores the importance of branding in Amazon's path to becoming a global giant.