16/09/2026
Changes to subscription contracts under the Digital Markets, Competition and Consumers Act (DMCCA) are expected to come into effect from 1 January 2027, bringing important considerations for publishers and subscription businesses.
The new requirements place greater emphasis on transparency, clear customer communication and straightforward subscription journeys, including requirements around renewal information, reminders and cancellation.
While the changes will give consumers greater clarity and control over their subscriptions, they also present an opportunity for publishers to look closely at the overall subscriber experience. Clearer communication, stronger engagement and a seamless customer journey can all play an important role in building trust, improving retention and encouraging long-term loyalty.
At InterMedia, we’re closely monitoring developments around the DMCCA and supporting our clients as they prepare for the upcoming changes, helping them understand how their subscription journeys and customer communications may need to adapt.
Rather than focusing solely on preventing cancellations, the opportunity is to create a subscription experience that gives customers more reasons to stay.
Get ahead of the 1 January 2027 changes. Talk to InterMedia about preparing your subscription strategy today.
Contact us here: https://www.inter-media.co.uk/contact-us/