
09/10/2025
What channels should your company be on?
Not every business needs to be everywhere. It really depends on your industry and who you want to reach:
š¼ B2B / Professional services: LinkedIn is usually the place to be.
šļø Retail / eācommerce: Instagram and TikTok are great for showing off products.
āļø Local services / community businesses: Facebook still works really well, especially local groups.
šØ Creative industries: Instagram, Pinterest, and YouTube let your work shine.
š° News / media / thought leadership: LinkedIn is best for sharing insights.
The trick isnāt doing it all - itās picking the channels your audience actually uses and putting your energy there.