05/05/2026
I've been getting a lot of questions about my not-so-favourite platform… LinkedIn!
So I thought I’d break it down and help you decide whether it’s actually a platform you should be on.
1. Should I be on LinkedIn? 💼
Maybe… it depends on your business.
If your audience is other businesses, decision-makers, or professionals - then yes, it can be a really strong platform.
But if your customers aren’t on there, or wouldn’t expect to find you there, it might not be the best place to focus your time.
2. Is it worth setting up a profile anyway? 🤔
Yes - having a presence is always a good idea.
Even if you’re not posting regularly, it gives people somewhere to find you and adds a bit of credibility.
Just don’t feel like you need to be super active straight away!
3. Does LinkedIn take much effort? ⏲️
It does.
To really get anywhere on LinkedIn, you need to show up consistently, engage with others, and share content that adds value.
It’s not a “set it and forget it” platform - it takes time to build momentum.
4. What should I actually be posting? 😟
You've got to think less polished, more personal.
Insights from your work, lessons learned, behind-the-scenes moments, and industry thoughts tend to do well.
You don’t need to overcomplicate it - just focus on sharing things that are useful or interesting to your audience.
LinkedIn can work really well, but only if it makes sense for your business and you’ve got the time to give it.
I’m always happy to chat through platforms and what’s right for you - feel free to reach out 🦊 [email protected].
