
22/08/2025
Sales conversations are evolving, says Gerry Forristal, who specialises in buyer behaviour, value articulation and sales-process design. He shared his insights with us, about what’s changing – and how to keep your buyer’s attention (paid partnership)
Sponsored content Sales conversations are evolving, says Gerry Forristal, who specialises in buyer behaviour, value articulation and sales-process design. He shared his insights with us, about what’s changing – and how to keep your buyer’s attention: “Something's changed in how buyers respon...