Steadyhand Productions

13/08/2024

When we first started openly addressing our customers' questions and concerns—everything from our pricing to our limitations—I noticed a huge shift.

It’s scary to be so transparent, to share the full picture of our business, the good and the bad.

However, since we began sharing everything upfront through videos and blogs, we've found that when people get in touch, they already know they want to work with us.

For years, as a creative agency, we were advised never to share information like our prices publicly. The reasoning was that it might either scare potential clients away or give competitors an edge.

But as we started really thinking about our customers, we realised that this approach wasn't serving them—or us.

By being open about our pricing and how we work, we've built trust with our clients even before we’ve had that first conversation. They appreciate the honesty, and we’ve found that it filters out those who aren't a good fit while attracting those who are.

If a customer has a question, they’ll look online until they find an answer. If you’re the one that shares the answer they will be far more likely to want to work with you. People appreciate openness and transparency!

07/08/2024

So how does video on a website lead to more customers? 🎥

- Video makes things simple: Videos can break down complex products or services into easily digestible content.

-Demonstrates Value: Showing your product or service in action helps potential customers see its benefits making them more likely to buy from you.

- It's what people want: Most people today would rather learn about products and services via video than through a large body of text.

-Builds trust: Videos allow you to show the human side of your business, building trust with your audience.

- Increased SEO: Video grabs attention quickly, making visitors more likely to stay on your site longer increasing SEO.

-Increase sales: Videos can include strong calls to action, guiding viewers towards making a purchase or inquiry.

Here are just a few reasons to start using video on your website. Video really is a no-brainer for businesses of all sizes!

21/05/2024

Most businesses start off by making the wrong videos for their website.

A lot of them are self-centred videos about the history of the company which generally their customers don't really care about.

You are far better off making a video that explain how you can help your customers. They will be far more inclined to watch these videos to the end.

06/11/2023

🎯 3 Deadly Video Marketing Sins - Are You Guilty? 🎯

Is your video strategy making these costly mistakes?

We've narrowed down the 3 biggest reasons why most marketing videos fail.

This free guide will help you:

✅ Create quality videos
✅ Attract more clients
✅ Grow your business

Don't waste your money on video that doesn't get results.

Download our free guide today!

Discover The 3 Reasons Your Videos Aren't Getting You Clients.And find out what to change so that your videos will get you clients and make your business more profitable. :)Enter Your Details and We'll Send You The 3 ReasonsSend Me The GuideSuccess! Check your email to get your guide.Instant access....

12/05/2023

Thanks to for inviting us along to their annual whisky event last night, 'Building the New Scotch / Architecture for Whisky'.

Recently we collaborated with Threesixty Architecture to create a video showcasing their design for incredible new bottling hall.

It was very cool to see the video screened last night. Although we were more focused on watching people's reactions to the film than the film itself!

We were also lucky enough to get invited to their whisky room last night. Needless to say we are still feeling it today but it was a fantastic evening!

21/04/2023

Some BTS of our last shoot with
By far the coolest offices we've ever seen!

12/04/2023

When I first started working with clients on projects, I would fixate far too much on the visual aspect of the video without giving enough attention to strategy. I’m not saying the visual element is not important, but I soon learned that to create effective video content that actually helps a client's business, I needed to start by defining goals and objectives.

That's why creating creative briefs with our clients is essential to our processes. The creative brief outlines the key details of a project, from the target audience to the messaging and tone.

From developing a sound strategy to choosing the right content mix, there are a lot of factors to consider when creating a video. But with a solid creative brief, you can ensure everyone is working towards achieving specific and measurable goals.

If you want to use video in your business, I’ve made this blog post and template that will walk you through the essential components of a great creative brief, and explain why it's so important to get it right.

Learn the essential elements of a creative brief for video and how it can improve the quality of your videos & marketing. Free Template included!

27/10/2022

If you've been following our work, you know that one of the best things about this business is we get to build strong, lasting relationships with our clients and their organisations.

We've worked with Shabaz and the SACU for a few years on a series of video projects, and it's been an absolute pleasure.

When we approached him about filming a testimonial, he was more than happy to oblige. In the video, Shabaz speaks about the importance of video in general and how it's helped the SACU connect with their members and a wider audience.

It’s a privilege to have such amazing clients like Shabaz.

Watch the video below, and check out the SACU website for more great content.

24/10/2022

One of the most important things to do before turning up for a shoot is to learn about the location you will be shooting at. Read this blog to find out why.

A film recce is an important part of the film and video production process. Learn all about what it is and why it's useful in this article.

20/10/2022

Ever wondered what a video producer really does? Find out everything you need to know about their part in the video production process in our latest blog post.

What is a video producer? Learn about the role of video producers and how they work with a video production team to create successful videos.

20/10/2022

A behind the scenes of our recent shoot with at the

What an amazing backdrop for a series of videos.