Neon Atlas Digital Marketing

08/08/2025

YouTube isn't just a video hub - it’s a unique mix of content and community that fuels engagement in surprising ways.

It blends familiar social features like comments, likes, and shares with long-form content and powerful search.

Wondering if YouTube counts as true social media - or something else entirely?

Read the full article here:

https://neonatlas.co.uk/2025/02/08/is-youtube-social-media/

06/08/2025

🎯 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗧𝘁𝗟 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗮𝗻𝗱 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗕𝗲 𝗨𝘀𝗶𝗻𝗴 𝗜𝘁?

If you’ve been juggling brand awareness and lead gen separately - it’s time to upgrade your strategy.

Enter: Through-the-Line (TtL) Marketing 🔁

It’s not just another acronym.

It’s a smarter, more balanced approach that blends the reach of traditional advertising with the precision of digital.

Let’s break it down 👇

🧠 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗧𝘁𝗟 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

TtL (Through-the-Line) marketing connects both Above-the-Line (AtL) and Below-the-Line (BtL) strategies into a single, integrated campaign.

🧾 𝗔𝘁𝗟 = broad awareness (TV, radio, print)

🧲 𝗕𝘁𝗟 = personalised engagement (social ads, email, SMS)

𝗧𝘁𝗟 = all of the above. Mass reach + targeted interaction = marketing harmony ⚖️

Perfect for brands that want to be seen and remembered — and actually convert.

🚀 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀

📺 TV Ad + Retargeting: A brand runs a national TV campaign, then retargets viewers with personalised social media ads.

🛍️ Billboards + Loyalty Offers: A supermarket launches a billboard campaign, while also texting exclusive discounts to loyalty members.

🏟️ Sponsorship + Social Media: A company sponsors a big event and drives engagement online through hashtags, polls, and influencer takeovers.

📱 Online Launch + Influencers: A tech brand drops a new product with banner ads and uses influencers to fuel the buzz.

💪 𝗪𝗵𝘆 𝗨𝘀𝗲 𝗧𝘁𝗟?

✅ Maximise Reach - Speak to the masses and your niche

✅ Boost Engagement - Personalise content, respond in real time

✅ Track What Works - Use digital tools to measure performance

✅ Drive More Conversions - Catch attention, then follow up smart

✅ Build Brand Love - Consistent messaging across every touchpoint

TtL gives you visibility, data, and results. That’s the dream.

⚠️ 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗙𝗼𝗿...

💸 Bigger Budgets Needed - Running TV and digital? Not cheap.

🧩 More Moving Parts - Coordination across teams is essential.

🎯 Skilled People Required - You’ll need both creative and analytical minds.

📉 Harder to Track Traditional Media – TV and print lack click-through rates.

TtL isn’t for the lazy marketer. It’s for those ready to scale with strategy.

🎯 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁

TtL marketing blends the best of both worlds - visibility and conversion.

It’s not about choosing one channel. It’s about connecting the dots between them.

💡 Want to stop running separate campaigns and start building something seamless?

Let’s chat.

📩 DM us at Neon Atlas Digital Marketing for help building an integrated marketing plan that delivers.

04/08/2025

What are the benefits and downsides of small business social media? 📱💻

The advantages and disadvantages of social media affect small businesses in many ways. Learn how social media can boost marketing, engagement and growth.

02/08/2025

How digital marketing can help with your Land and Expand strategy 📈📈

Learn how digital marketing supports a land and expand strategy. Use land and expand techniques to grow your customer base effectively.

01/08/2025

Want real downtime from Instagram without deleting the app?

Their 'Quiet Mode' lets you pause notifications so you can unplug when it matters.

Curious how to set it up and actually enjoy distraction-free hours?

Dive into the full article now:

https://neonatlas.co.uk/2025/02/01/quiet-mode-instagram/

30/07/2025

📄 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝟭 𝗣𝗮𝗴𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻 (𝗮𝗻𝗱 𝘄𝗵𝘆 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗼𝗻𝗲)?

Let’s face it - most traditional marketing plans end up gathering dust. They’re too long, too complex, and no one ever reads them 🙈

If you’re a business owner, marketer, or startup founder looking for clarity and action, meet your new best friend:

👉 𝗧𝗵𝗲 𝟭 𝗣𝗮𝗴𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻.

🚀 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗜𝘁?

A 1 Page Marketing Plan is exactly what it sounds like:

A single-page snapshot of your entire marketing strategy - your audience, messaging, goals, channels, and budget, all in one place.

No fluff.

No jargon.

No 40-page PDFs.

Just what you need to get stuff DONE 💥

💡 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀

✅ Clarity & Focus

No more wading through paragraphs to find your core strategy.

Your team stays aligned. Your vision stays sharp.

✅ Fast & Flexible

Need to pivot?

New trend popping off?

Just update one page, not a whole binder.

✅ Time = Money

You don’t need weeks or an agency to build this.

One focused session and you're ready to roll.

✅ Budget Friendly

Great for small businesses and startups.

Use your plan to direct funds to what actually works - not what looks good in a pitch deck.

🧠 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗢𝗻𝗲

Your 1-pager should cover 9 simple elements:

1️⃣ Target Audience - Who are you trying to reach?

2️⃣ Problem - What pain are they facing?

3️⃣ Solution - What’s your product/service’s magic?

4️⃣ Message - How will you position your offer?

5️⃣ Marketing Channels - Where will you show up?

6️⃣ Lead Generation -How will you attract interest?

7️⃣ Sales Process - What’s the customer journey?

8️⃣ Budget - What’s the spend?

9️⃣ Metrics - How will you track success?

Keep it punchy. Use bullet points. Think action-first, not essay.

⚠️ 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀

🚫 Vague goals like “get more customers”

🚫 Targeting everyone (aka no one)

🚫 Skipping the budget part

🚫 Not tracking results

🚫 Letting it sit in a drawer

A 1 Page Marketing Plan is only powerful if you USE it.

🧭 𝗧𝗵𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆

If your marketing plan feels like a chore, it’s time to simplify.

📄 One page. Clear focus. Fast action.

Not only will you save time and stress, but you’ll also make better decisions - faster.

Need help building one?

Let’s chat 👉 Neon Atlas Digital Marketing can help you create a 1-page plan that actually works.

28/07/2025

📍 Win More Local Customers with Smart Online Marketing Tips! 🚀

Local online marketing is essential for business growth. Discover how local online marketing boosts visibility, attracts customers, and increases sales.

27/07/2025

What is TTL marketing, and how your business can get the most from it 📈📈

TTL marketing combines ATL and BTL strategies. Discover how TTL marketing reaches broader audiences while driving targeted engagement.

25/07/2025

Ever had Facebook suddenly log you out with a 'Session Expired' message? ❗

This guide dives into the real reasons behind it - and easy fixes you can apply right now.

Curious how to prevent it from happening again?

Check out the full article here:

https://neonatlas.co.uk/2025/01/17/facebook-session-expired/

23/07/2025

🎯 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗣𝗟 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

If you’ve ever wondered how much it costs to capture a potential customer, meet CPL - Cost Per Lead.

It’s the go-to metric for tracking and optimising your lead generation efforts.

💡 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗖𝗣𝗟 𝗠𝗲𝗮𝗻?

CPL calculates the cost to acquire each lead (someone who signs up, downloads, or registers).

Formula:

CPL = Total Marketing Spend ÷ Number of Leads

For example, £1,000 spent generating 200 leads = £5 per lead.

🔍 𝗪𝗵𝘆 𝗖𝗣𝗟 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Boosts Marketing Efficiency

A lower CPL means you’re getting more qualified leads for less - driving better ROI.

Smarter Budgeting

Knowing your average CPL lets you forecast spend and scale what works.

Performance Optimization

Compare channels (Google Ads vs Facebook, landing pages vs webinars) to focus on what delivers the best CPL.

📊 𝗖𝗣𝗟 𝘃𝘀 𝗖𝗣𝗔 – 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲?

CPL (Cost Per Lead) = cost to capture a prospect

CPA (Cost Per Acquisition) = cost to capture a paying customer

Typically, CPA is higher than CPL - because not every lead converts.

Think of CPL as your marketing funnel’s starting line, and CPA as the finish line.

🔧 𝟱 𝗦𝗺𝗮𝗿𝘁 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗟𝗼𝘄𝗲𝗿 𝗬𝗼𝘂𝗿 𝗖𝗣𝗟

Optimise Landing Pages

• Keep it clean and focused with a strong CTA

• A/B test headlines, visuals, and form layouts

Refine Your Targeting

• Segment audiences by demographics & purchase intent

• Use lookalikes and smart exclusions to avoid wasted clicks

Improve Ad Copy & Creative

• Use benefit-led messaging & clear CTAs

• Rotate formats (video, carousel, static) to avoid ad fatigue

Use Retargeting

• Re-engage users who visited but didn’t convert

• Offer incentives like free trials or discounts

Simplify Lead Forms

• Ask only for essential info (e.g. name, email)

• Try multi-step forms or progressive profiling

⚠️ 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗣𝗟 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱

Wrong Audience Targeting – No want = no lead

Bad Landing Page UX – Slow + clutter = high bounce

Overly Long Forms – More fields = fewer conversions

Ignoring Campaign Data – You can’t optimise what you don’t measure

✅ 𝗧𝗵𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆

CPL is a powerful tool to measure how well your campaigns are doing at capturing interest.

A lower CPL is great - but only if those leads also have high quality and a good chance of converting.

Track CPL across campaigns, refine targeting, test messages, and continuously improve your funnel.

That’s how you make your marketing spend work smarter.

🚀 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗖𝗣𝗟?

Need help optimising your lead generation strategy?

At Neon Atlas Digital Marketing, we specialise in driving efficient, cost-effective lead growth.

Reach out and let’s make every pound count.

21/07/2025

Why your business NEEDS a Social Media expert 📱📈

A social media expert can boost your brand. Discover why hiring a social media expert is essential for growth, engagement, and success in modern business.

19/07/2025

What is a 1 page marketing plan and how could it help your business? 📄📈

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A 1 page marketing plan simplifies strategy. Learn how a 1 page marketing plan helps focus goals, target audiences, and drive business growth.