Neon Atlas Digital Marketing

08/10/2025

🔗 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗚𝘂𝗲𝗿𝗿𝗶𝗹𝗹𝗮 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 - 𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗖𝗮𝗿𝗲?

Traditional ads can feel invisible.

Billboards fade into the background, banner ads are ignored, and consumers filter out the noise.

Guerrilla Advertising is your way to cut through the clutter.

It’s bold, unconventional, and built to surprise.

🎯 𝗦𝗼, 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗚𝘂𝗲𝗿𝗿𝗶𝗹𝗹𝗮 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴?

It’s marketing that breaks the rules - not budgets.

Think guerrilla tactics like street art, interactive installations, flash mobs, ambient placements, even beer-tap billboards.

Instead of paying for attention, you earn it.

Because when something strange or delightful appears in your everyday environment, your brain takes notice.

🤝 𝗪𝗵𝘆 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗪𝗼𝗿𝗸?

✔ Cost-Effective Impact

You don’t need to be big to make a big splash. Clever ideas often outperform big budgets.

✔ Highly Memorable

People remember experiences more than slogans. Guerrilla campaigns stick in minds longer.

✔ Built-In Shareability

When people encounter something unexpected, they take photos, post on social, talk about it. That’s free amplification.

✔ Emotional Connection

Surprise, humor, delight - you tap emotions, not just attention.

📦 𝗧𝘆𝗽𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲

• Ambient Marketing - ads hidden in the environment (benches, pavement, petrol pumps) that blend in yet surprise.

• Ambush Marketing - tagging along on big events without being a sponsor.

• Stealth Marketing - ads disguised as everyday experiences or recommendations.

• Viral / Buzz Campaigns - stunts designed to be shared online.

• Experiential Marketing - letting audiences interact with the campaign itself.

• Grassroots Tactics - hyper-local, community-driven campaigns with authenticity at the core.

⚠️ 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗳𝗼𝗿 𝗧𝗵𝗲𝘀𝗲 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀

❌ Overthinking Ex*****on

An amazing idea needs precise logistics - permissions, safety, timing.

❌ Going Too Abstract

If your stunt is too weird or unclear, people might not connect it to your brand.

❌ Legal & Permission Risk

City rules and signage rules matter. A great idea isn’t worth a fine.

❌ Unmeasurable ROI

Unlike digital ads, tracking results can be fuzzy. Use coupons, QR codes, or tracking mechanisms to link stunts to results.

❌ Tone Mismatch

If your brand is serious and formal, a zany guerrilla tactic can feel off-brand.

📈 𝗜𝘀 𝗜𝘁 𝗪𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝗥𝗶𝘀𝗸?

Absolutely - if done well.

Guerrilla advertising gives you access to impression, emotion, and shareability.

It’s not about replacing traditional marketing, but complementing it with something unforgettable.

Want guerrilla ideas that feel yours (not canned)?

We at Neon Atlas Digital Marketing help brands turn wild ideas into real-world impact.

Let’s make your next campaign impossible to forget.

06/10/2025

How your company's marketing can greatly help your businesses land and expand strategy. 📈📈

https://neonatlas.co.uk/2025/07/26/land-and-expand/

Learn how digital marketing supports a land and expand strategy. Use land and expand techniques to grow your customer base effectively.

04/10/2025

What exactly is channel marketing, and could it boost your sales? 📈💰

https://neonatlas.co.uk/2025/09/27/channel-marketing/

Channel marketing helps brands reach customers through partners. Learn how channel marketing boosts sales and strengthens business relationships.

03/10/2025

Wondering how you can turn your passion into influence online?

There’s a fresh take on building your voice, growing trust, and standing out - no matter your experience level.

Want a guiding roadmap with real examples and pro tips?

Read the full article here: https://neonatlas.co.uk/2025/04/05/how-to-become-an-influencer/

01/10/2025

🔗 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗪𝗲𝗮𝘀𝗲𝗹 𝗪𝗼𝗿𝗱𝘀 - 𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗖𝗮𝗿𝗲?

Let’s be honest.

In marketing, everyone wants their product to sound amazing. Big promises, glowing reviews, aspirational imagery.

But what if a lot of that 'amazing' is built with language that says a lot… while promising very little?

That’s where weasel words come in 💥

🎯 𝗦𝗼, 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗪𝗲𝗮𝘀𝗲𝗹 𝗪𝗼𝗿𝗱𝘀?

They’re vague, misleading or non‑committal phrases used to make a product or service sound better, without making concrete or verifiable claims.

Examples include:

'𝘏𝘦𝘭𝘱𝘴 𝘪𝘮𝘱𝘳𝘰𝘷𝘦...'

'𝘊𝘭𝘪𝘯𝘪𝘤𝘢𝘭𝘭𝘺 𝘵𝘦𝘴𝘵𝘦𝘥'

'𝘚𝘰𝘮𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘴𝘢𝘺...'

These phrases are built to sound impressive while keeping brands safe from claims or proof obligations.

🤝 𝗪𝗵𝘆 𝗗𝗼 𝗕𝗿𝗮𝗻𝗱𝘀 𝗨𝘀𝗲 𝗧𝗵𝗲𝗺?

✔️ Flexibility with safety: They let brands make appealing promises without having to guarantee outcomes.

✔️ Persuasion without over‑commitment: 'May support' feels helpful, even if the result is uncertain.

✔️ Emotional resonance: Words like 'trusted', 'natural', 'pure' tap into feelings, even if they’re poorly defined.

✔️ Brand‑friendly ambiguity: When law or regulation demands proof, you’ve kept your statements vague enough to avoid trouble.

🚀 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗽𝗼𝘁 & 𝗥𝗲𝗱𝘂𝗰𝗲 𝗪𝗲𝗮𝘀𝗲𝗹 𝗪𝗼𝗿𝗱𝘀 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

1️⃣ Be Specific Instead of Vague

Instead of 'Helps reduce wrinkles', say 'Reduces wrinkles by 20% in 8 weeks' if you have proof.

2️⃣ Define Your Terms

If you say 'clinically tested', share who tested it, under what conditions.

3️⃣ Avoid Comparative Claims without Benchmarks

'Better than before' is meaningless unless you show 'before' vs 'after'.

4️⃣ Manage Emotional Language with Transparency

Words like 'trusted' or 'natural' need context. What makes you natural or trusted?

5️⃣ Use Customer/Authority Proof with Details

Instead of 'Experts agree', show who the experts are and what they said.

⚠️ 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗳𝗼𝗿 𝗧𝗵𝗲𝘀𝗲 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀

❌ Damage to trust if promises feel empty - disappointment leads to bad reviews (online reputation matters more than ever).

❌ Legal risk - regulatory bodies (e.g. ASA in the UK) will call out misleading or unsubstantiated claims.

❌ Strained customer relationships - vague promises can cause confusion, returns, complaints.

🔍 𝗪𝗮𝗻𝘁 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗦𝘁𝗮𝗻𝗱 𝗕𝗲𝗵𝗶𝗻𝗱?

Here at Neon Atlas Digital Marketing, we help businesses drop the weasel words and craft clear, credible messaging that delivers.

If you’re aiming for trust, clarity, and connection: let’s talk 👉

29/09/2025

What is TtL marketing, and is it right for your business? 💰💰

TTL marketing combines ATL and BTL strategies. Discover how TTL marketing reaches broader audiences while driving targeted engagement.

27/09/2025

What is guerilla advertising? 🦈🤔

Here is everything you need to know about it!

Guerilla advertising is a bold marketing tactic. Discover how guerilla advertising grabs attention, creates buzz, and drives real-world engagement.

26/09/2025

Ever noticed that soft glow around a YouTube video, and wondered what’s behind it?

There’s a mode that transforms your viewing experience with subtle lighting that reacts to the content.

Curious how it works, and whether it’s worth turning on?

Read the full article here: https://neonatlas.co.uk/2025/03/29/youtube-ambient-mode/

24/09/2025

🔗 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗪𝗲𝗯𝗿𝗼𝗼𝗺𝗶𝗻𝗴?

Let’s face it - shoppers browse online and expect in-store experiences.

They research on the couch, then buy in person.

That’s webrooming, and if you’re not optimized for it, you’re missing out.

🎯 𝗦𝗼, 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗪𝗲𝗯𝗿𝗼𝗼𝗺𝗶𝗻𝗴?

Webrooming is when customers:

Browse online: reading reviews, comparing prices, checking specs

Then head to a store to touch, see, and immediately buy

It’s also known as ROPO: Research Online, Purchase Offline.

Smart shoppers love avoiding delivery delays, shipping fees, and returns hassles.

🤝 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀

Webrooming offers the best of both worlds: convenience and certainty.

Shoppers get easy comparison shopping online and the confidence of real-world inspection.

For businesses, it’s a golden opportunity:

✔ Drive quality foot traffic

✔ Reinforce buying intent with in-store experiences

✔ Upsell or cross-sell when customers are already in-store

📦 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲

• A tech brand shares detailed product specs and review videos on its site - customers then visit to test and buy immediately.

• A fashion retailer allows online 'reserve and try in store' features - minimizing returns and maximizing conversions.

• An appliance store lists real-time inventory online - shoppers confirm availability before a quick, confident store visit.

🚀 𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗪𝗲𝗯𝗿𝗼𝗼𝗺𝗶𝗻𝗴 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

1️⃣ Trail the Trust with Info

Display detailed product info, specs, reviews, and FAQs online to feed shoppers’ confidence.

2️⃣ Link Online & In-Store Seamlessly

Show in-store stock, offer “Buy Online, Pick Up In-Store (BOPIS)” or reservation features.

3️⃣ Train Your Team

Ensure in-store staff know what visitors researched online — greet them confidently and upsell with empathy.

4️⃣ Track Online-to-Offline Behavior

Use promo codes, loyalty programs, or retargeting to measure which online efforts led to foot traffic.

⚠️ 𝗪𝗮𝘁𝗰𝗵 𝗢𝘂𝘁 𝗳𝗼𝗿 𝗧𝗵𝗲𝘀𝗲 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀

❌ Not syncing online and in-store inventory - if customers can’t find what they researched, they’ll be disappointed.

❌ Overlooking mobile optimisation - webroomers often switch to in-person while researching.

❌ Missing out on upsell opportunities in-store - you’ve captured the lead; now close logically.

📈 𝗜𝘀 𝗜𝘁 𝗪𝗼𝗿𝘁𝗵 𝗜𝘁?

Definitly!

Webrooming captures high-buying-intent customers who’ve already done your legwork for you.

🔍 𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗛𝗼𝘄 𝘁𝗼 𝗧𝘂𝗿𝗻 𝗪𝗲𝗯𝗿𝗼𝗼𝗺𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗦𝗮𝗹𝗲𝘀?

At Neon Atlas Digital Marketing, we help retailers seamlessly bridge the digital and physical shopping experience - boosting trust, traffic, and conversions.

Ready to convert online curiosity into in-store sales?

Let’s chat 👉

23/09/2025

UK digital ad spending is booming - already at £35.5bn in 2024 and headed to ~£45bn by 2026.

Search, video (especially streaming/TV+), and retail-media channels are fueling much of the growth.

Want to know which formats are winning - and what this means for marketers and advertisers going forward?

A new industry report finds that UK digital advertising is booming.  The latest half-year Adspend study shows digital ad spend hit £35.5bn in 2024, up 13% on the year.  Building on that g…

22/09/2025

What is a 1 page marketing plan, and how could it help your business?

A 1 page marketing plan simplifies strategy. Learn how a 1 page marketing plan helps focus goals, target audiences, and drive business growth.

20/09/2025

How are weasel words used in marketing, and what even are they? 🤔🤔

https://neonatlas.co.uk/2025/09/13/weasel-words/

Weasel words are used in marketing to mislead or soften claims. Learn how weasel words shape perception, influence trust, and impact your brand message.