Wise Bird Marketing

16/04/2024

Creating a marketing plan, putting it into action and assessing its impact is an ongoing process. We work collaboratively with business owners and managers, whether they are a sole trader, small local business or larger SME. The process always begins with lots of questions on both sides;

🔶 US - getting to know a client’s specific products, services and challenges
👩‍💼 The business owner - asking lots of questions about the marketing process

Here are more of the many questions we get asked by B2B, B2C & D2C businesses

👉If you have any questions you'd like answered comment on this post or send us a direct message and we'll answer them

Marketing strategy - social media marketing - email marketing - seo - website optimisation

09/04/2024

We help B2B and B2C SMEs grow by identifying & communicating genuine customer value and providing effective marketing solutions.

Our combined knowledge and experience enable us to provide both breadth and depth of support from initial strategy and consultancy to ongoing delivery and ex*****on. Our mission is to be clear, concise and accessible and never bamboozle by using marketing jargon and business cliches
Marketing strategy - social media marketing - email marketing - seo - website optimisation

04/04/2024

As a business owner and manager, you'll know what a critical aspect of your operations marketing is. We get asked many questions by B2B, B2C & D2C businesses. Although the answers may differ depending on the product or service, the questions are often similar.

Here are some of the questions we get asked and why they are important

If you've got any questions you'd like answered, comment on this post or send us a direct message and we'll answer them

Marketing strategy - social media marketing - email marketing - seo - website optimisation

28/03/2024

🌟 Let’s talk AI and bust some myths! 🤖✨ Ever heard the headlines about AI taking over? 📰 It’s everywhere! But If you've dipped your toes into using it for your marketing, you probably know it's not about replacing humans. In fact, it’s more like having a super-smart assistant at your fingertips. 🤝💡

Think of it as a mirror; what you put in is what you get out. So, give it crystal-clear instructions, juicy details, and watch the magic happen. ✨

Seriously, spell it out for AI like you’re chatting with your best friend:
🔹 “Hey, I want to boost my clicks and sales!”
🔹 “Help me connect with my ideal customer - you know, the knitting/SUP/yoga enthusiast!”
🔹 “And make it sound less corporate, more like my friendly, approachable self!”
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Don’t beat around the bush - Coax and encourage AI the right way, and voilà! You’ll have words that not only get the job done but sound just like you. 💬🎉

21/03/2024

🆕 NEW UPDATE🆕 If you’re a business that serves a local area, a Google Business Profile is MUST 💯✅

It’s been possible to add your social media links to your Google Business profile for a while, but now Google is going one step further and auto-populating social post previews

This will make it much easier for anyone to find you via your social content and learn more about you

Update your Business Profile to connect and add one account per social media platform whether that’s Facebook, Instagram, LinkedIn, Pinterest YouTube… (you get the idea!)

👉Message us with any questions about setting up your Google Business Profile

13/03/2024

🚫📉 5 Marketing Mishaps NOT to make! 🚫📉 Let's talk about what separates the marketing novices from the pros! 🌟 Here are 5 things NO savvy marketer would ever dream of doing:

1️⃣ Ignoring Analytics: 📊 Data is GOLD in the marketing world! 🏆 We're talking about insights that shape strategies, optimise campaigns, and drive RESULTS! 📈 Skipping analytics is like driving blindfolded – you'll end up lost and wasting precious resources!

2️⃣ Failing to Define Your Audience: 🎯 Ever heard the saying "If you try to appeal to everyone, you'll appeal to no one"? 🤔 Nail down your target audience like a pro archer hits a bullseye! 🏹 Understand their needs, desires, and pain points – THEN craft your message to hit home! 🏡

3️⃣ Forgetting the Call to Action (CTA): 📣 Your audience needs guidance! 🗺️ Don't leave them hanging! 🙅‍♂️ Always include a CLEAR CTA that tells them what to do next! Whether it's "Shop Now," "Learn More," or "Subscribe Today," make it easy for them to take that crucial next step! 🛒💡

4️⃣ Obscuring Your USP: 🌟 What sets your product apart? 🤔 Your Unique Selling Proposition (USP) should shine like a beacon in a storm! ⚡️ Clearly communicate the VALUE you bring and how it BENEFITS your customers! 🌈 If you're not crystal clear, your audience won't be either!

5️⃣ Making It Hard to Progress: 🛑 Don't build roadblocks on the path to success! 🚧 Make it EFFORTLESS for your audience to take action! 🏃‍♀️ Whether it's a simple click, a swipe, or a tap, streamline the journey from interest to conversion! 🌟

Avoid these missteps, and you'll be soaring above the competition like a marketing maestro! 🚀 Let's elevate together! 💪 📈💼

07/03/2024

Stunning social media posts can catch attention, but the real magic happens when you pair them with a solid strategy. Here's why:
1️⃣ By defining your objectives, target audience, and messaging to ensure your posts align with your business goals so get your plan in place first
2️⃣ Make it crystal clear what you want people to do next, whether it's to explore your website, make a purchase, or contact you for more information.
3️⃣ If the experience isn't seamless you'll lose people along the way so make sure your landing pages are optimized for conversion and user-friendly navigation.
4️⃣ Build trust and reinforce your brand identity in the minds of your audience by maintaining consistency in branding and messaging across all your social media channels and website
5️⃣ Use data to refine your strategy and optimize your approach for better results.
6️⃣ Be ready to adapt your strategy to new trends, algorithms, and customer preferences.

Remember, it's not just about looking good online—it's about driving real results for your business. Invest time and effort into crafting a comprehensive strategy that maximizes the impact of your social media presence. Let's turn heads and drive action together! 💼📈

27/02/2024

Is your brand compelling enough? Are you telling a great brand story? 📣

This very much stems from your brand purpose. What do we mean by that? Ask yourself “How does my product or service enrich people’s lives and REALLY make a difference?”

Once you identify that you can create your story, find your brand voice and be more DEBORAH! 💪
We love this excerpt taken from a recent episode of where Deborah Meaden told it exactly like it is to one of the hopefuls

15/02/2024

15/02/2024

Getting people to take notice of your business and remember who you are is about winning hearts and minds (or minds and hearts)🤯. Know me 🧡 Like me 🧡 Trust me

Added to that, only a tiny proportion of people will see your messages at any one time - particularly if you are on someone else’s platform with algorithms working against you. You have to put your messages in multiple locations and keep repeating them

Never be afraid to repeat yourself - you might think you’re boring people but you are not!

14/02/2024

Business owners are the experts when it comes to their products and services 🧡

But, to grow your brand awareness and get customers to trust and buy from you, it’s vital to demonstrate how your product will enrich their lives and solve their problems…

Tell them what your purpose is and clearly express it to your customers 📢

As marketing experts, this is the one question we come back to repeatedly. Part USP, part mission statement, the answer to this question is at the heart of everything you do - it's the key that unlocks your marketing, customer communications and business development 🔑 The time you invest in nailing this will be time well spent

Wise Bird Marketing are expert in marketing strategy and digital marketing for SMEs and small businesses

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10/12/2023

Great morning with a really fantastic client at the live event with Sarah’s ambassador . The bags are beautiful, the team really good fun and I bumped into lots of old friends. What’s not to love - I’m back tomorrow and If you haven’t already check out Sarah’s website !