27/11/2025
BIG HASHTAG NEWS (that’s going to make you happy!)
Why the change you might be asking… well the algorithm has changed so much over the past few years and is way more sophisticated than it used to be. Part of this means it can now identify keywords and wants hashtags to officially become part of the keyword family
💡 Other important keyword locations are
- Our profiles (name field and bio text)
- Location tags
- Captions
- On screen reels text
- Alt text
All work hard to ‘teach the algorithm’ what our account is about and more importantly who might be interested in our content.
How to use them? Get inside your ideal customer’s head and think ‘what words would they use to find me / my business in a search engine?’ They need to explain your content and your business clearly and consistently so the algorithm knows EXACTLY who to send it to.
The clearer your keywords, the easier it becomes for your content to reach the right 👀
Bye bye unnecessary hash tagging - hello clear, impactful SEO 🙌
Don’t worry if you haven’t seen the messages pop up - Insta likes to roll these updates out as different times. Just enjoy the fact you never need to think up 30 hashtags again 🙌