20/08/2026
This week, members of the CloserStill Media U.S. team are in Seattle for the SISO Leadership Conference, connecting with industry peers, exchanging ideas, and contributing to important conversations about the future of the events sector.
We’re delighted to see three of our colleagues sharing their expertise on stage:
🎤 Yancy Weinrich, President, North America, presenting “Organic Growth: The Best Launches Don’t Start with Brainstorms and Post-it Notes” and participating in “Let’s Look Ahead.”
🎤 Christine Shaw, Assistant Marketing Director, presenting “‘If Anyone Else Can Say That, It’s Wrong: Architecting Un-Googleable Insights for Events and Media.”
🎤 Shanna Allen, Director of Marketing, presenting “If AI Can’t Find Your Event, Does It Exist?” - exploring AI discoverability and what it means commercially for event organizations.
From organic growth and future strategy to differentiated content and AI visibility, these sessions address some of the most significant opportunities shaping our industry.
We’re proud of the leadership, expertise, and fresh thinking our team is bringing to SISO. If you’re attending, be sure to connect with Yancy, Christine, Shanna, and the rest of the CloserStill team!