03/08/2026
One of my favourite parts of running Two Shores Social Co. is helping businesses evolve their brand without losing what makes them them.
When I first met the lovely Terri at Auralite HR, she'd already done something so many business owners do - she'd created a logo using AI. It gave her a great starting point and captured the feel she was looking for, but it was time to create a professional brand that reflected the quality of her work.
Together, we took the elements she already loved and transformed them into a professionally illustrated logo, alongside a complete brand identity including colours, typography, icons and image styling. The aim wasn't to start again - it was to refine and elevate what she already had.
🤩 From there, we:
- Refreshed her website with a cleaner, more professional look.
- Created and launched her Facebook and Instagram pages.
- Built a consistent LinkedIn content strategy to position her further as a trusted HR and leadership specialist.
- Developed branded social media content and ongoing marketing plans.
- Began sales outreach to help introduce Auralite HR to new organisations.
- Captured a fresh bank of professional headshots and brand photography for use across her website, social media and presentations.
The results have been brilliant to see.
📈 LinkedIn has grown to 6,614 followers, with content reaching well beyond Terri's existing network.
📈 Over 2,800 LinkedIn impressions in the latest reporting period, with 23% of those coming from people outside her existing connections.
📈 Facebook continues to build steady organic engagement, with video content and client-focused posts performing particularly well.
📈 Google Business Profile interactions have also increased as Auralite HR's online presence continues to strengthen.
I'm really pleased to still be working with Terri as we continue to evolve, with work such as refreshing presentation packs, developing new marketing ideas and helping Auralite HR continue to grow.
If you haven't already, I'd highly recommend checking out Auralite HR and following their journey. Terri is incredibly passionate about helping businesses build high-performing teams and stronger workplace cultures.
Thank you, Terri, for trusting me with your brand. It's been such a pleasure working with you, and I'm excited to see what we achieve together next!! 🌟