Marketing with Ethics is a digital marketing agency, helping ethical businesses and organisations in
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Do you want an effective marketing strategy that will help your business to achieve its goals?
In this article, I share the 12 steps you need to take to create an effective marketing strategy that will enable you to plan your year ahead and help you to achieve the goals you want.
In this article, I share the 12 steps you need to take to create an effective marketing strategy to help you to achieve the goals you want in your business.
Would you like to hear a simple yet effective tip to get more from your Google Ads campaigns?
It’s SO simple and yet so many businesses don’t do this one thing.
⏲️ Schedule your Google Ads for when your customers are online. ⏲️
It sounds simple right? But you will be surprised how many campaigns are left to run constantly, regardless of who they trying to reach out to.
Think carefully about your target audience and the days and times 📅 they are likely to be trawling the internet looking for your services and set up a schedule based on this. It could save you from flushing up to 50% of your budget down the toilet! 🚽 🚽
Go on, get onto your campaigns and get it set up now! If you don’t know how and want some advice, just reach out, that’s what I am here for 🆘
Act as though everything you do makes a difference - BECAUSE IT DOES!
Are you creating ads that really speak to your potential customers? 📰
Want to know what I do when I am creating Google Ads campaigns for my clients?
🔍 KEYWORD RESEARCH 🔎
Many business owners make the mistake of creating ads using the terminology that they use within the industry. However, this is rarely the words that people type in the Google search bar.
Carrying out extensive keyword research and using these words and phrases in your headlines will generate more clicks to your website as they are speaking in a language that resonates with your audience.
💥 BONUS: The more words you match to the results, the better chance you have of achieving a better position at a lower cost! 💥
What words do your audience use to search for your product or service that surprised you? (keep it clean)
Live in such a way that if someone spoke badly of you, no-one would believe it
Want to know one of the most common mistakes I see in marketing?
We have all been guilty of it at some point!
🩹 FOCUSSING ON YOUR PRODUCT AND NOT THE SOLUTION! 🩹
Customers are not interested in your product, they are interested in the problem they have and finding a solution. This is the area you should be marketing.
💥 What problem does your product solve?
💥 What impact will this solution mean for the customer?
Directing your marketing efforts to this, will help your product be more desirable.
What problem does your product or service solve and how does it impact your customers' lives?
You are personally responsible for becoming more ethical than the society you grew up in ~ Eliezer Yudkowsky
Do you know the main cause why people stop following businesses on social media?
It’s something that most businesses are guilty of.
💻 Filling their newsfeed with sales posts! 💻
🥱 68% of consumers feel that brands don’t share interesting social content. 🥱
You get fed up when that’s all you see so why should your audience be any different? You have followed a business because you see them as an expert and want to get great tips and information from them not to constantly see their latest offers.
Keep sales posts to 20% or less of your overall content. The remaining 80% of content should Inspire, Educate or Entertain your audience with tips 📝, industry news 📰 and posts that show your personality 😜. This is what sets you apart from your competitors and will keep your audience coming back for more.
Success isn’t about how much money you make, it’s about the difference you make in people’s lives ~ Michelle Obama
Do you know an ethical way to get your followers contact information for future marketing?
It takes a bit of work but it is worth the time.
📥 CREATE A FREE DOWNLOAD 📥
Offering a free download in exchange for their name and email address is a great way to showcase your expertise and give them a 💡 ‘gold nugget’💡 or two to achieve a quick win. This will increase trust in your knowledge and give you the opportunity to continue to give value with email marketing.
Many business owners struggle when it comes to thinking of something they can give away to increase their email list. There are many ideas, including:-
🗒️ A checklist
🗒️ A step by step guide
🗒️ A cheat sheet
🗒️ A video series
To name just a few
What could you create that would help your target audience and demonstrate your expertise on the subject?
To make a difference you have to be different
💷 Want to know a way to save budget on your Google Ads campaigns? 💷
It seems so obvious, but many people forget to do this!
❎ MAKE NEGATIVE KEYWORD ADDITIONS A REFULAR PART OF YOUR ONGOING ACCOUNT MAINTENANCE ❎
With so many new searches on Google every second, it is impossible to know every search that could bring up your ad and tempt people to click, when it is not the kind of traffic you want.
It is essential to carry out regular checks and add new negative keywords AT CAMPAIGN LEVEL so that your valuable budget isn’t wasted.
Negative keywords are words that you don’t want your ad to show for and once added to the negative list, you will not appear in the results for that word again, saving you money. 🗒️
I carry out this activity on a weekly basis for my clients and often ad 5-10 new negative keywords each week!
When was the last time you checked for negative keywords?
INTEGRITY is choosing your thoughts and actions based on VALUES rather than personal gain
Have you ever been scrolling through Facebook and seen an ad for the exact pair of shoes you had just been looking at? 👠 🥾
Wouldn’t it be great if you could target your potential customers so efficiently? Well, you can!
💥 ADD FACEBOOK EVENT CODES TO YOUR WEBSITE 💥
Facebook Event Codes are a powerful way to reach out to people who have already shown an interest in your product or service. The base code is added to your website to store information about your website visitors and their actions to enable you to market to them more effectively with the Facebook platform. 💻
You don’t have to be a web developer to do this, with the use of plugins and Facebook’s own Event Setup Tool, even a novice can do it with a little bit of help.
Have you added Facebook Event Codes to your website?
We are now closed until Wednesday 4th January 2023.
I would like to wish all our clients and followers a very Merry Christmas and a Happy New Year.
See you in the new year!
Business Ethics is about being honest to your customers, society, employers and employees
How can you turn your followers into raving fans and customers?
It’s quite easy really but it doesn’t happen overnight
🤝 CONCENTRATE ON BUILDING RELATIONSHIPS NOT LIKES 🤝
When you take the time to interact and build genuine relationships with those that follow you, a bond develops and they begin to know, like and trust you. How can you do this?
🧑🏼🤝🧑🏻 Share content they love
🧑🏼🤝🧑🏻 Ask your audience questions
🧑🏼🤝🧑🏻 Respond to comments they make on your content
🧑🏼🤝🧑🏻 Reach out and ask their opinion
🧑🏼🤝🧑🏻 Take them on your journey with you
Once you have this connection, they are far more likely to buy from you. What tips do you have to build relationships with your audience?
WRONG is WRONG Even If Everyone Is Doing It. RIGHT is RIGHT Even If No-one Is Doing It
💷 Do you want to know a tip to reduce the cost of your Google Ads clicks to your website? 💷
It is something that many marketers don’t even monitor.
CREATE ADS WITH A QUALITY SCORE OF 5/10 OR MORE
⬆️ The higher your quality score the better position you can achieve with a lower budget as the Google algorithm will give you a rating based on the Quality score and your maximum bid to determine the results position.
I have seen this with my own client campaigns knocking multi-national competitors off the top results using a fraction of the budget.
💻 To find your quality score, go to Keywords then select the columns icon above the results, then Modify Columns > Quality Score > Quality Score) 💻
You will have one or two general keywords you want to keep that have a lower score and that is ok. However, the more keywords that have a higher score, the better your results.
Have you checked the quality score on your keywords?
COURAGE Is being who you are in a world that wants you to be someone else
Want to know how marketers get the best results with their Facebook Ads?
It’s not rocket science! 🚀
🧪 TEST SEVERAL AD COPIES & IMAGES🧪
Different images and words attract different people. Test several combinations of both and measure the results to see which is achieving the best results.
Remember to only change one thing at a time or you won’t know what is causing the attraction.
Here is the process I use.
👉 Day 1 - Start with different images as this is what grabs the initial attention. Use the same headline and ad copy with several different images. Use only 25% of your budget.
⛔ Day 2 – DON’T TOUCH IT
👉 Days 3 - Choose the winning image. Then test several different headlines with the winning image and the same ad copy. Use 50% of your daily budget.
⛔ Day 4 – DON’T EVEN LOOK AT IT!
👉 Day 5 – Select the winning headline then test a variety of ad copy with the winning image and headline. Use 75% of your budget
⛔ Day 6 – I SEE YOU PEEKING. STOP IT!
👉 Day 7 – Select the winning ad copy. Then you have a winning ad with the best image, headline and description. NOW it is time to use your full daily budget and reap the rewards.
By increasing your budget as you test and measure your results, you are not wasting budget during this phase on ads that are not producing results.
What you do makes a difference. You have to decide what kind of difference you want to make ~ Jane Goodall
Want to know an easy way to take up more space in the Google results with your ads?
It’s a cool tip you can implement in just a few minutes! ⏱️
📣 ADD CALLOUT EXTENSIONS TO YOUR ADS 📣
Callout Extensions are a great way to promote other areas of your business within your add. They are not clickable but appear under the description lines of your ad, taking up more space on the page.
Have you added Callout Extensions to your campaigns?
There is no way to succeed in business without the highest Ethical Standards
Is there really such a thing as a business USP anymore?
Some say no but I say yes 👌 and this is why…..
It’s true that, unless you are inventor, there are likely to be many other businesses that offer what you offer. What they don’t have though is YOU.
YOU are what makes your brand different to anyone else’s. YOUR values, YOUR passion and YOUR personality. 🤸
Show it on social media posts. 😜
People buy from people and this shows there is a REAL person behind your brand
Judge a person by their actions and not their words Many act poorly and speak brilliantly
Do you want the 🔑 to a secret?
I'll share mine if you share yours.
My secret? Sharing your best tips is NOT going to harm your business.
When I speak to business owners about their social media content, I am surprised to see how few share their best tips with their audience. Why? Because they are worried they will go off and take action, no longer needing them.
Here are a few reasons why sharing your 'Gold Nuggets' is one of the best approaches to take:-
⭐ It shows your expertise
⭐ Your audience gets a 'quick win' which increases their trust in you
⭐ If they run away with it and don't come back, they are not an ideal customer for you anyway
⭐ Giving value to your audience keeps them following you
⭐ It's good to help those that need it.
What secret could you unlock to your audience that will help them?
If people LIKE you, they will listen to you.
If people TRUST you, they will do business with you
📖 Storytelling is one of the most powerful ways to make your brand come alive in the minds of both your current and potential customers.
If people can relate to a story about your product or service, then they are able to go on a journey with you and feel more emotionally connected to your brand. They can then recognise how it fits into their needs and are more likely to buy from you.
How do you use 📖 storytelling 📖 in your marketing? Share any tips that have worked for you.
Treat people how you want to be treated.
Speak to people the way you want to be spoken to.
Respect is earned, not given
📱Want to know the biggest tip I give my Facebook Kick Starter Academy™ members when it comes to content on social media?
It is the fundamental question you should ask yourself before you 🗓️ post ANYTHING 🗓️ on ANY social media platform.
❓ Does this post Educate, Inspire or Entertain my audience ❓
If not, then it’s time to think again.
Ensuring your content interesting is what will keep your audience coming back for more.
Don't be afraid to stand for what you believe in. Even if this means standing alone
Want to know what will keep your followers loyal and looking out for content from you, whether it is social media or emailing your subscription list?
It is so obvious really 😊.
✏️ SHARE VALUABLE TIPS! ✏️
If your followers are receiving great advice and tips from you then they will stay tuned to get more. Always consider ‘What is in it for them’ to read your content. 💻
How often do you share tips about your industry with your audience?
🔍 We all have our ideal clients, but are we speaking to them using keywords that they will search for? 🔎
Take time to think about 3 specific keywords or key phrases that you would want to be found for on Google that reach out to your ideal clients and post them in the comments below.
Then ask yourself the following questions>;
❓ Is our website using these keywords?
❓ Are we using these words in our messages and posts on Social Media?
❓ Are we using these words when we meet business prospects or at networking events?
❓ Are our core values and mission statement based on these words?
If the answer is NO to any of the above, then that might be why you are not reaching your ideal client.
Leading with POSITIVE ETHICAL VALUES builds trust and brings out the best in people, which brings out the best in the organisation, which leads to great results
Havant
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On Valentine's Day we think about who and what we love even more than usual. I am so lucky to be living the life I dreamed of, being able to make a real difference in both business and life. What is not to love! I espeically love how running our business from Kefalonia enables us to have a real 'hands on' approach with the local stray cats on the island. Over the last 6 years we have fed hundreds of strays, helped many on a road to recovery and even rescued a 'few' to be part of our permanent family. One of my favourite videos was taken in 2018 when we had TEN new additions to the family in the space of 9 days and they were all camping out in my office, making my working day so full of joy and distractions. See for yourself! What does Valentine's Day make you think of? #ValentinesDay #lovelife
Today is #WorldSeaTurtleDay and is a reminder of one of the reasons we moved to our home here in Kefalonia. Until I met Martin, I never knew anything about Kefalonia. He opened my eyes to it's beauty after volunteering with a local turtle conservation project out here for two summers and he would often talk about this amazing experience. Today we overlook the very same beach he used to patrol, which has an estimated 100 Loggerhead turtle nests every year. Last year we were fortunate enough to witness the stragglers from a next make their way out to sea. An experience I will never forget.
♻️ Do you want a more sustainable home office? ♻️ Then join us at 4N South Coast Ethical 🗓️THIS WEDNESDAY @ 12noon 🗓️ Our 4Sighter Phil Simpson will be sharing the key factors to consider when setting up a sustainable home office. With more people working from 🏠 now and the focus on the 🌍, it's no surprise that people want to look at more sustainable options for their working surroundings. Join us for just £5 +VAT and find out the key factors you need to consider and meet with like-minded business owners for some great networking. BOOK HERE >>> https://bit.ly/3bjzfB4
What a perfect way to end the week. I held our very first group coaching call for the Facebook Kick Starter Membership Academy today and it was such a positive session. I love helping business owners make a difference. If that wasn't enough, my day started out in the best way I could imagine. I was was up early to go down to the beach to witness something for the firsst time in 4 years! We made it down there in time to see the last hatchlings from a next make their way to the sea. It may have taken 4 years but it was so worth the wait. Have a great weekend everyone #FridayFeeling
SO EXCITED!!!!!! IT'S LAUNCH TIME!!! TUESDAY 18TH AUGUST @ 10AM Do you want to know the Purr-fect mix for your social media content? Then join me at 'The Purr-fect Network - for those who love their business as much as their cats' where I will be 4Sighting and sharing some great content ideas so you can 'show up' more effectively on social media. This is a BRAND NEW MEETING and we would love your support. Tickets are just £5 +VAT. Come and join our fur-midable team and network with like-minded business owners. It's gonna be EPIC! BOOK HERE >>> https://bit.ly/31YiCq9
Have you ever wondered why you say one thing and do another? We have an amazing 4Sight by Sheryl Andrews who draws on 30 years experience and she will be sharing the 6 Principles of Motivated Action. If you want to know more, check out the video below but more importantly book on for 4N South Coast Ethical meeting NEXT WEDNESAY (29th July) at 12 noon. Sheryl is my business and mindset coach and she has helped me to reach my biggest ever dream goal in record time and she could help you get more motivated to achieve yours too. Tickets are just £5 +VAT. Don't miss it. Book now before all the seats are gone! QUICK BOOK HERE NOW >>>> https://bit.ly/3hkdqTA
Today has been a very tough but rewarding day. Many of you know that we are passionate about helping the stray cats here on the island and have a special soft spot for kittens. 3 weeks ago we were asked by one of our Greek friends to help two young kittens that had been abandoned near his home as he was very worried about them. They were quite poorly with cat flu. They were skinny, riddled with diarrhea and fleas and they're eyes were swollen, gunky and sealed shut. Our friend was happy to give them a home, if they survived so we took care of them and got them fighting fit and full of energy. We nicknamed them Alfie (black & White) and Benny. Today was the day to say goodbye and take them to their new forever home. When we rescued kittens before, they had no home to go to so we would take them in as part of the family (that's why we now have 36 cats!). This was the first time we had spent so long with such adorable little fur babies to have to give them up. But doing this, means we can help more. We know they are going to be well cared for and loved and it makes the heartache of saying goodbye worth it. Besides, we can still go and visit whenever we want :) This video was taken a few days ago and as you can see, they are full of energy and were such a joy to have in my office, keeping my company, even if they did scratch my legs to pieces climbing all over me!
Top 3 tips for Marketing During A Crisis
⚠️FREEBIE ALERT⚠️ Are you struggling to find a webcam that doesn't cost the earth at the moment? I might just have the answer for you. In this video I share a great webcam tool you can use instantly for FREE! Check it out and let me know what you think.
I saw this video and wanted to share it to show that we can learn positive things from the pandemic. Take time today to think about what is working for you and your business. What are you grateful for? What positives can you take from the uncertain times we are in now to help you get through this? #togetherwearestronger #makingmemories
A CHANGE TO SCHEDULING POSTS ON YOUR FACEBOOK BUSINESS PAGE - (tutorial below) I was scheduling some posts for clients today and noticed that Facebook have made a change to the way you do this OVERNIGHT! (It was still the old way yesterday). I don't know if this effects everyone yet, but it has happened on all client pages I have checked so if it hasn't happened to you yet, it is likely to very soon. Here is a quick tutorial on the new way to schedule a post on your Facebook Business Page.
What we are up to and something to think about 😊
I am loving doing these interviews as I find it really inspiring to see the passion behind the ideas and the journey these organisations have been on. Episode 4 in 'The Ethical Marketer Interviews....' series introduced me to Shawn Stratton, Co-Founder of the International Vegan Film Festival. Here Shawn shares his journey and how his passion for plant-based living blossomed into a great business idea. #plantbasedliving #sustainablebusiness #ethicalmarketing
The Ethical Marketer Interviews...... Veecoco Academy Our mission is to connect with ethical businesses and organisations and help to spread the word of the amazing work they do. I was very excited to interview Lukas Schanderl, Co-Founder of Veecoco Academy, an online vegan cooking academy with amazing, mouth-watering recipes. Here Lukas shares their story of how they started and what they have achieved and gives TWO great marketing tips for any new ethical business starting out. #ethicalmarketing '#sustainablebusiness
As you know I have been interviewing some great ethical organisations and this week’s Ethical Marketer Interview introduces you to Rebecca Tully, Co-Founder of Kids Kitchen, an organisation passionate about inspiring adults and young children to enjoy cooking great food together. Most great ideas are formed when you are passionate about something and there is nothing out there already. Here Rebecca shares her story of how Kids Kitchen came about and what they have learned along the way. #ethicalmarketing #sustainablebusiness #kidskitchen
This week’s Ethical Marketer Interview introduces you to an amazing ethical business that has achieved so much in such a short space of time. They have even been listed in Business Leaders as one of the 'Top 25 Sustainable UK Companies That Are Out To Save The Planet'. I was super excited to interview Joe Hill, Co-Founder of One Planet Pizza, the UK's first vegan frozen pizza company and hear how their journey has taken them to great accomplishments. Here Joe shares their story of how they started and what they have achieved.
I made it my mission to seek out ethical businesses and organisations that have the planet’s welfare at the core of their actions and find out more about them, to share their story with like-minded businesses like you, in the hope that they will give you inspiration so that we can make a difference together. Here is the first of ‘The Ethical Marketer Interviews …..’ where I interviewed the lovely Jo-Anne Godden, Founder and Designer of RubyMoon Gym To Swim
As it's the last working day for many (including us) we thought we would have a little fun and create a Christmas message from us to you #FridayFeeling #MerryChristmas
I Learned A Valuable Lesson Today!
12 Steps BEFORE You Spend A Penny On Advertising Step 8 - Carry Out Competitor Analysis
12 Steps BEFORE You Spend A Penny On Advertising Step 7 - How Much Is Your Customer Worth?
12 Steps BEFORE You Spend A Penny On Advertising Step 6 - The Customers' Buying Journey
12 Steps BEFORE You Spend A Penny On Advertising Step 5 - Build Your Ideal Customer Persona
12 Steps BEFORE You Spend A Penny On Advertising - Step 4 Setting You Up For Success
12 Steps BEFORE You spend A Penny On Advertising Step 3 - Take A Snapshot of Your Business
10 Steps BEFORE You Spend A Penny On Advertising Step 2 - Creating A Vision
Hi, my name is Suzii Fido and I am the Co-Founder of Marketing with Ethics Ltd.
Our vision is to have a brighter, more sustainable future for all ethical businesses.
With many years experience in Sales & Marketing and our passion for the environment, we specialise in helping ethically focussed businesses and organisations to increase brand awareness and profit with the power of Facebook and Google Ads. From page Mangement & Advertising to highly targeted Google Ads campaigns, we believe that a well managed marketing campaign can give that all important boost and reach the RIGHT customer at the RIGHT time, in the RIGHT place.
So if your ethical business is struggling to reach out to your target audience and gain that all important connection, please send us a message or check out our website at www.marketingwithethics.com and find out more about how we can help you.
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