22/08/2023
๐ฃ๐ฟ๐ถ๐ฐ๐ฒ ๐ช๐ฎ๐ฟ๐
"๐๐ข๐ท๐ช๐จ๐ข๐ต๐ช๐ฏ๐จ ๐ข ๐๐ข๐ต๐ถ๐ณ๐ข๐ต๐ฆ๐ฅ ๐๐ฐ๐ฎ๐ฆ ๐๐ฎ๐ฑ๐ณ๐ฐ๐ท๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐๐ข๐ณ๐ฌ๐ฆ๐ต"
Ever observed a glass of water under a running tap? Starts off with a gentle fill, and before you know it, it's overflowing, spilling every which way. Welcome to the current UK home improvement scene. It's oversaturated, it's aggressive, and believe me when I say, it's ruthless.
Now, you might be thinking, "I offer quality service, and my clients love my work. Why should I worry?"
And that's where you're wrong. In a marketplace where every Tom, Dick, and Harry claims to refurbish homes like it's nobodyโs business, relying on just 'quality' is your ticket to the backseat, my friend. The real players? They're not just focusing on their service; theyโre making sure they're seen, heard, and felt across every potential client's journey.
1. You've Got to Break the Noise: Just being 'good' isnโt enough anymore. You need to be 'outstanding' and โunforgettableโ. This doesnโt mean knocking on every door or shouting on every rooftop about your services. It means strategically placing yourself where your audience is.
2. Advertising is Not an Option; It's an Obligation: Think of it as the oxygen tank for a scuba diver. Without it, sure, you can hold your breath for a while, but eventually, you'll need to surface. Advertise smartly and consistently to keep diving deeper into the pool of potential clients.
3. Don't Be Scared; Be Prepared: Fear has two meanings - Forget Everything And Run or Face Everything And Rise. Be the latter. Yes, the market is saturated, but that just means there's a demand. Meet it head-on, outpace your competition, and set a pace they canโt keep up with.
4. Decode the Magic โ or Should I Say 'Voodoo'? Every industry has its tricks โ a magic so to speak. The smart ones identify it early on and employ it to their advantage. What's this magic for the home improvement sector? Well, you'll know when you stumble upon it. Hint: Itโs got a social touch.
To sum it up, in a saturated market, you're either the predator or the prey. The only way to avoid being swallowed whole is to become undeniable, to become a force to be reckoned with.