27/07/2026
Most brands are still posting like it's 2024.
Here's what's actually changed - and what it means for your content strategy:
→ Retention now matters more than reach
→ Searchable captions aren't optional anymore
→ Longer videos need to earn their length, not fill it
→ The first hour after posting decides your distribution
Strategy has to move as fast as each platform does. Want content built with this in mind? Let's talk.
