Breadcrumb Media

10/10/2025

We wanted to share a story about a recent project that truly embodies our ethos: “It’s not just another project. It’s a story we become part of.” It felt particularly poignant to share this work today, on World Mental Health Day.

We had the privilege of partnering with the Norfolk and Suffolk NHS Foundation Trust (NSFT) to produce a Su***de Prevention film. The brief was sensitive, requiring us to film young people discussing highly personal subject matter.

The technical delivery was important, of course, but the real challenge was human: creating an environment of safety and trust. The feedback we received from the client and the young people themselves—about the patience and kindness shown by our team—was incredibly humbling.

One young person shared: ‘I was so nervous going into the room but they spoke to me through everything so I knew what to expect. They let me know that I didn’t have to get it right first time and this took so much pressure off that I actually quite enjoyed it.’

If you’re interested in how we approach sensitive content and build genuine connection, you can read the full case study here: https://breadcrumbmedia.co.uk/more-than-just-a-project-creating-a-compassionate-suicide-prevention-film-for-nsft/

https://www.youtube.com/watch?v=7nXddZq6W40

Particip8 is a young people's participation group at Norfolk and Suffolk NHS Foundation Trust. In this video the group read anonymous quotes and reflect on t...

10/09/2025

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