
20/08/2025
When GenR8 asked us to create their brand, we wanted to show more than just solar panels. We wanted to tell a story.
That’s how Solly the Penguin was born - a character who makes clean, affordable home energy feel relatable while symbolising resilience in the face of climate change.
From his name (inspired by sol, the sun) to what he represents, Solly brings GenR8’s mission to life and helps families connect with the power of solar.
Branding with purpose. ☀️🐧