Adam Chatterley

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Horsforth
Adam Chatterley

Helping beauty business owners get more clients and earn more money for 22 years!

I help beauty salon, spas and other independent beauty business owners to create a solid business foundation, get more clients, keep more clients, make more money, create more time for themselves and reduce the stress of running a modern beauty business.

30/07/2025

Louise did over £2,000+ in her first week using just the Foundation Formula! 🎉

Two premium clients, both over £1,000 each - something she'd never done before.
One of them even went on to spend an additional £4k.

So in total, 2 days in, 1 NEW Client resulting in over £5,000.
..and more after that!

Want to see exactly how she did it?

Comment “Show Me” and I’ll send you exactly what Louise did and what happened next.

24/07/2025

I got tired of watching talented beauty professionals give up their dreams because no one taught them the business side.

Skilled practitioners settling for less than minimum wage. Amazing therapists are closing their doors because they couldn't make it work financially.

This is why I'm so passionate about proving that small beauty businesses can be mighty.

To date, I've helped 320+ solo beauty professionals (that I know about) hit consistent £8,000+ monthly revenue without competing on price or sacrificing themselves to social media.
..and now we've figured out how to do it with less effort on your part than ever before.

It all starts with the decision to change.

If you're struggling with the feast-or-famine cycle of busy some days and nothing the next, I'd love to help.

Comment "HELP" below and I'll share what to do . . .

14/07/2025

Vicky went from 40% booked to 110% booked in under 90 Days!
To see how she did it - comment SYSTEM and I'll send you the video

13/01/2025

Finding it tough being a solo beauty business operator just now?

Right now, running your own beauty business is a tough place to be...

Costs are up, margins are being squeezed to death, and for many of you, it feels like a struggle simply to cover their costs right now.

If you don’t already know, I’ve been in this industry for almost 25 years, and I can tell you that periods like make your business….

…because for every difficult period, there’s a subsequent easy streak.

Put it this way, if you can thrive when things are tough, you’ll fly when things get easier.

So this year, I’m on a mission to help twice as many businesses not only survive but grow as we did in 2024
I'd love one of them to be you. 🫵

So to help you kick things off in the best way possible this year - I’ve got a special gift for you . . . click this link:

https://beautybusinesssecrets.co/2025-kick-start/

If there’s a resource, a training session, a guide—anything I have that will help—I’ll give it to you, and if I need to know a bit more, I’ll tell you on the next page.

I wish you a Happy New Year and a fantastic 2025 . . . click the option below and let me know how to help you make it even better.

-Adam “Kickstart” Chatterley

14/10/2024

How are everyone's enquiry levels?

It’s no fun when new enquiries go quiet.

Especially if you’ve been doing the things you’ve been told in order to generate those leads and enquiries.

…on social
…on google
…asking for reviews

It’s downright bloody infuriating when even the enquiries you DO get take ages to convert into clients.

Or worse still, they just ghost you…

Sound familiar?

This is why, if you are low on enquiries and struggling to convert them … that’s like a double-whammy, a one-two punch…

I have two things to say on this:

This is a common problem that a lot of beauty business owners are facing. You are not alone, so don’t give up…

Oh and I have a solution for you.

Last week, I showed you how to convert your hottest enquiries into clients quickly using a simple phone call…

But not everyone is ready right now, so what then?

Believe me, you can get more of those precious enquiries to book in with you.

And the best bit is you can make it all hands off, so once it’s set up, it costs you zero time and yet keeps working for you and converting enquiries into clients.

…even when you are asleep!

We call it the New Enquiry Sequence, and it’s a complete step-by-step sequence of what to do and what to say to new enquiries in the first few days they come into your world.

I’ll show you…

How to shorten the time between them discovering you and booking in
How to write personalised and professional emails that stand out, get opened and get read
How to automate the process so it happens like clockwork

… all of this works in harmony to generate new bookings for you every week.

I’m just putting the finishing touches on the training and cheatsheet now, but the first 50 people to comment the word SEQUENCE will get the training and the cheatsheet absolutely FREE!

08/10/2024

As a beauty business owner, there’s one question you MUST know the answer to….

What is one new client worth to you?

Let’s say they book in for your priciest thing…

Or your top treatment program or biggest course…

How much money will you be earning from that?

If you can’t give me an answer to that question straight away…

Well, I suggest you figure it out soon.

Why?

Because when you put a ‘dollar in my pocket’ value on your enquiries and leads…

You’ll immediately start to treat them differently.

And soon, as if by magic, you’ll see your enquiry to client conversion rate increase dramatically.

Here’s how this works…..

Let’s say you know that each new client who books an appointment with is has £3,000 price tag pinned to them…

You start to look at everyone who raises their hands to see if you can help them…

Not just as potential clients, but you see them as someone you can help AND another £3k in your business.

….and therefore a specific amount of money in YOUR pocket.
SO give this a try today…

Put an actual number on each new enquiry you get.

… this will help you start to treat every enquiry as a “soon to be client”.

Then everyday, when you look at your enquiries list and you see there are 11 people you spoke to recently…

You won’t see 11 maybe clients.

You’ll realise that’s £33,000 just waiting to be in your bank account.

I reckon when you start to look at it like that, you’ll be just a tiny bit more motivated to send that follow-up message…

Maybe even pick up the phone to start, or continue the conversation.

Because that’s the power of understanding the true value of your clients…

And it’ll give you the shove you need to prioritise converting your enquiries and to focus on moving them through your sales process starting today . . . .

17/09/2024

I shudder when I think about my first-ever in-person workshop…

Several years ago, I held a 2-day workshop at the Professional Beauty Conference in London.

Guess how many slides I had in my presentation.

323.

Yeah, 323 slides . . . and that was just day one.

I wanted everyone to leave the workshop with as much knowledge and information as I could pack in so they’d get incredible value, grow their business and tell all their friends.

It was amazing … and exhausting, but the attendees loved it.
Only there was just WAY too much information for them to take in.

And, bless them, while they kept engaging, laughed in the appropriate places and by lunchtime had plastered smiles on their increasingly overwhelmed faces, I began to sense a collective vibe of ...

"Adam . . . stop with the slides already".

When day one came to a close, I happily announced that we'd get back to it first thing in the morning for MORE!

Problem was, . . . I hadn't actually got any slides prepped for Day Two. My ridiculous plan was to work on them overnight.

But I was shattered, out of breath, and my voice had gone.

All I had was the outline I scribbled out detailing what I wanted the people to take away from the workshop.

Fortunately, a friend of mine said:

"Adam, just use that. Your audience doesn't need perfectly branded slides . . . they just want the roadmap, print it out, give everyone a copy and talk them through that."

So I did.

And it worked brilliantly ... better even than the day before.
Since then, I've never looked back.

You see people can only take so much in at one time if they are going to usefully do anything with it.

In this way, information is like water. Too much at once is more harmful as not enough.

This principle is true for your clients and potential clients too.
You’ve got a LOT of knowledge and expertise. It's likely why your clients come to you.

When you attempt to pass it on, your ability to understand concepts, be it lash maintenance, skin care, home stretches, nutrition nuances . . . is far greater than your clients.

If you firehose them with information, they'll retain none of it or simply be confused by it.
..meaning they won’t follow it, and they'll fail.

When educating your clients and potential clients about what THEY need to do to obtain or maintain the best results from coming to you...
...give it to them like sips of water they can manage.

They'll understand more, implement more and win much more.

Let your information breathe . . . or your clients will drown.

13/09/2024

NEW CASE STUDY GROUP...

Are you a solo Skin Clinic owner who wants to get to £8k in monthly revenue...

06/09/2024

Learning how to manage time efficiently is absolutely critical to the success and growth of your skin clinic or beauty business.

…not to mention your mental health.

In fact, if you manage your time correctly, you can free up the equivalent of an extra workday every week.

Imagine what you could do with that.

You could tick off every important to-do on your list…

You could work on increasing your revenue and profits, meaning more money in your pocket…

You could master the Tibetan nose flute…

Heck . . . you could even choose to use it up as a full day of rest.

The best part though?

This is exactly what I am talking about in today’s video.

Ready for it?

Get started here >>> https://beautybusinesssecrets.co/the-extra-6-hour-edge/

…Adam “Free Time” Chatterley

03/09/2024

What’s the hardest part about getting everything done in your beauty business?

Is it figuring out what to do first … second … third etc.?

Finding the time to do anything at all?

Or is it knowing what you should be working on to get you what you want?

Here’s the thing…

Most beauty business owners are OVERWHELMED.

They’ve already got too much on their plates.

But what if…

You had an extra day each week to get everything sorted?

You might say:

“Adam, that would be amazing! If only that was possible.”

Well, let me tell you…

It's 100% possible!!

There is a way to avoid drowning in to-dos…

And get some altitude on the tasks that matter - so you know what's really important.

No, it doesn’t involve cloning yourself.

In fact it only takes a couple of weeks to put in place.

I’m going to show you precisely what to do in this week’s workshop, The Extra 6 Hour Edge™.

For now, just know that it involves three key principles:

Controlling your time
Spending the extra time wisely
Building a two-week runway to deliver your ideal week

If you want to join me and gain your Extra 6 Hour Edge™ — comment the word EDGE and we’ll send you the workbook, training and next steps.

28/08/2024

I just updated my playbook to make your marketing easier and ensure it gets more of your ideal clients...
Who wants a FREE copy?

27/08/2024

Would you do something for me...

Please stop squandering your marketing efforts by talking to the wrong people.

I see it ALL the time . . . beauty business owners trying to talk to everybody.

I get why we think this is a good idea...

Surely if you offend no one by trying to appeal to everyone, that will increase the number of clients through your doors.

Wrong!

The truth is that everything becomes more effective when you speak directly and only to your P.F.C. (that's your Perfect Future Client) and actively ignore everyone else.

In today's world, it’s the only way your marketing will get attention.

…the right people’s attention.

This means your emails and social posts get responses.

Meaning YOU get more clients.

These days, your marketing should be focused on repelling anyone but your perfect client.

The problem is, how do you know WHO your perfect future client is, WHAT they want to hear and HOW to talk to them?

That's precisely what I'm covering in a free workshop this week.

Want to learn how to make getting new clients easier?

Comment the phrase "EASY CLIENTS" and I'll send you the details.

Address

Horsforth

Website

http://www.BeautyBusinessSecrets.co/

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