30/07/2026
🎙️ What if the investment advice most people trust fails when markets become most dangerous?
We’re delighted to welcome Theodore Hicks, CFP, CKA, CMT to the Podcast Guesting Pro thought leadership community.
Theodore is a financial planner, author and speaker whose career has been shaped by navigating some of the most challenging market conditions of the past three decades, including the dot-com crash and the global financial crisis.
In his conversation with Cassandra Welford on Find Your Voice, Theodore challenges conventional thinking around:
📉 Why diversification can fail during major market downturns
🛡️ Why protecting wealth should come before chasing returns
📊 The limitations of traditional portfolio theory
🧠 Why investors should question experts and follow the evidence
📚 The thinking behind his book, Evidence-Based Investing
One of Theodore’s most memorable ideas is simple:
“Guardrails first, then growth.”
His approach is not about predicting the next financial crisis. It is about helping investors build strategies designed to survive difficult periods, protect what they have already accumulated and remain positioned for long-term growth.
This was a fascinating conversation about investing, integrity, critical thinking and the courage to challenge accepted wisdom.
A huge welcome to Theodore. We’re excited to support him in sharing his expertise with even wider audiences through podcast guesting. 🎧🌍
Watch the full Interview here:
What if traditional diversification does not protect your investmen...