25/11/2015
Top tips for warming up your winter marketing campaign
THE WEATHER may be turning chillier but that’s no reason to let your marketing activity cool down.
In fact, as thoughts turn to Christmas (sorry we had to mention it) now is the perfect time to start planning how to make the most of the seasonal good cheer. With this in mind, we’re sharing some tried and tested ways to warm up your winter marketing campaign.
1) Make an offer
Consider offering your customers a deal they can’t refuse. Pitch it as the best you’ve put together all year and you’re bound to attract attention.
For example, the WeFax team is currently offering some great promotions. For £95 plus VAT you can send 10,000 faxes or emails or for £175 plus VAT you can tell 30,000 potential clients all about your business.
2) Timing is everything
As businesses and consumers count down to Christmas (there - we’ve only gone and said it again), now is the time to seize the moment. Take advantage of the feel-good momentum while it lasts but don’t leave it too late or you may lose out.
If you’re targeting other businesses, you should take note of the fact that Christmas may disrupt purchasing decisions and key members of staff may be taking annual leave.
Remember that our bulk fax marketing content can be updated at the very last moment – meaning that you can tell people about the latest promotions and prices on offer.
3) Target your key audience
Aim wisely. No matter what time of year it is, a little research allows you to make sure your marketing activity hits the right target. After all, the more of an unfocused approach you take, the less likely you are to realise real sales.
With our 500,000-strong fax database and 4.5 million email contacts, you can search by industry type, town, county, region and employee size.
4) Use a variety of advertising channels
Spread your business message as far as possible by using all the advertising channels at your disposal. You could reach out to customers via social media, through a mail shot or email marketing campaign.
In fact, sending an email or e-shot is a great way to retain existing clients. You can send out your message to as many or as few contacts as you want. Think about emailing a Christmas-themed flyer for a personal touch.
5) Make plans now
Use this time to plan ahead for the early months of next year. Have you written your marketing strategy? Do you know who you would like to target in 2016?
Our promotional offers on bulk fax marketing can be used on a buy now, use later basis. It’s perfect for those of you who want to prepare for the potentially lean January and February to come.
If you would like to talk to us about how we can help your business this winter and beyond, call us on 0800 015 9314.