
04/09/2025
Nine months into 2025 and the biggest shifts in video marketing are already clear.
Short-form video now drives around 90% of online traffic and continues to deliver the best ROI. Platforms are rewarding vertical-first formats, authentic storytelling, captions for silent viewing and hooks that grab attention in the first few seconds.
AI is also reshaping production. From editing software to generative tools, 86% of advertisers are already using or planning to use AI in video ads. Even YouTube Shorts is rolling out features that can turn static photos into ready-to-publish clips. Despite this growth, audiences still value the creativity and authenticity that only people bring to content.
We’ve broken down the key insights in our latest blog: https://www.instinctive33.com/post/video-marketing-trends-2025
At Instinctive Media we help brands across the UK put these trends into action with professional video production, photography and drone services.
Discover the top video marketing trends for 2025 - short-form, AI, and interactive videos. Stay ahead and grow your brand today.