Wow PR with Sally Brockway

10/04/2025

If you're in the wellness, women's lifestyle, homes sphere, then head over to X and make friends with Hannah Fox who's going freelance - it pays to forge links with freelancers because they will do your pitching for you (if they like your idea). I know this, because I used ot be one and still am really.

30/01/2025

Fantastic piece for my client Michael Maisey in The Mirror today. Thanks, Jackie Annett and Fran Bowden.

In it, pegged to the Idris Elba documentary about knife crime, Michael, a former young offender, talks about why he carried a blade as a teenager.

Now, Michael, a dad, business owner and mentor, devotes himself to healing those who have suffered trauma. His book, Change is Possible - The Seven Stages to Healing Trauma is available on Amazon. https://shorturl.at/iPwSx

It takes courage to heal from trauma and Michael's message is one of hope. You can work with him via The CIP project. https://lnkd.in/egPNyfRa

And you can read the article here - https://lnkd.in/eQ-Nj_77

18/12/2024

https://www.linkedin.com/pulse/how-make-journalists-christmas-sally-brockway-9uvne

Having been a journalist for 38 years and a PR for eight, there's one thing I'm certain of - a journalist is a PR's best friend. That goes for the press, TV & radio.

28/10/2024

Apologies! Our Facebook Live didn't work yet again. If anyone knows how a co-host actually gets onto the Facebook live, that'd be great. However, we did do the chat and here it is. Any questions, pop them in the comments below.

28/10/2024

The live is on Zoom -

Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems. Zoom Rooms is the original software-based conference room solution used around the world in board, confer...

23/10/2024

I see the same mistakes time and time again - even from some of the top PR agencies. Avoid these and you are in with a chance of making the headlines.

1. Story hook is so important. What angle are you using to make your story sound new and interesting? Not sure what a story hook is? Look at the headlines in your favourite publication - they are the story hooks.
2. Bland subject header - journalists are time poor and underpaid. They also get hundreds of e-mails every week and scroll through their inboxes to pick out promising stories. This means your subject header is crucial. Make it do some heavy lifting!
3. Put the most important information at the top! This is a rule for pitch e-mails and press releases.
4. Avoid waffle! Use as few words as possible, be clear and concise.
5. NEVER send hi-res images in the body of an e-mail. Use a link like WeTransfer or Dropbox instead. And always make sure you have an image to illustrate your story.

Want to know what the other 5 most common mistakes are? Comment yes below and I'll send you a copy of my free ebook.
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30/09/2024

You’ve got until midnight to bag my insane PR in a Nutshell offer where you get me as your personal PR coach for 12-weeks.

Was £750 now £500 until midnight only.

You get -
* A bespoke PR strategy session
* Monthly PR coaching call
* Slack access to me during working hours
* A pitch/press release edit each month
* Journalist alerts to your inbox
* Media lists

Click if you’re ready to go from hidden to huge? buy.stripe.com/8wM3ga6wg1rscRq5km

26/09/2024

Follow my daily PR tips and pretty soon, you'll be on your way to your first piece of coverage.

Today, I want you to do your research. Read a newspaper or magazine you'd like to be in - it can be online. Find an article about a person or business similar to yours, or covers a topic in your field of expertise.

At the top of that article, there should be a name. It's called a byline and it's the name of the person who wrote the story. Write the name down on a spreadsheet. You are on your way to getting your first media contact!

Unsure? DM me and ask me a question.
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18/09/2024

Did you miss the masterclass on how to get on TV & Radio? The recording is below. DM me if you have any questions for either myself or Mark Jones, my broadcast PR partner.

And don't forget, our in-person broadcast PR workshop takes place on Weds Oct 2nd in London, in a purpose-built TV studio where you'll receive media training before being interviewed live on camera.

12/09/2024

Planning a launch? Come along to this FREE masterclass to learn some proven strategies to maximise success. And we all want that, don't we? 😊

11/09/2024

I'm still pumped from finding an amazing piece of coverage in Metro secured by Tracy Vinnicombe, using my Fame in 15 method.

However, it ran in July! So, the lesson is, once you start reaching out to media, make a habit of Googling yourself daily. I reckon we'll see more of Tracy, so I'm adding her to my Google alerts.

Interested in seeing yourself in the headlines? My Fame in 15 method teaches you the fastest way to get media coverage and it's only £39. It also includes a pitch edit worth £150. You'd be mad not to...

email me at: [email protected] if you want to know more.
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