Wow PR with Sally Brockway

21/10/2025

You have zero control over when and how your story will run when you reach out to media.
 
I am thrilled to see my client La Simms in today’s Mirror, but it has taken 5 months to get here.
 
Yes, 5 whole months. And that’s not because it took ages to get a bite – I got a ‘yes’ with my first pitch.
 
It was for a UK broadsheet and although it was May, they asked if we could wait until October as it’s Breast Cancer Awareness Month. I felt it was worth the wait because the broadsheet in question has a massive reach.
 
But, in September, they got in touch to say they’d changed their mind. There was no real explanation, but this happens, a lot. News agendas change, other stories pop up, you really are in the lap of the gods with PR.
 
Then,  I reached out to a contact at the Mirror. They were keen and wanted to do the interview immediately, so they could run it the next day.
 
It was all done in a mad rush and then…nothing.
 
This morning, I got a message to say that it was in today’s paper and will go online at the weekend. The relief was immense!
 
Getting media coverage isn’t like buying an advert where you pay your money and tell them when you want it to run. It’s a gamble. I try and explain this to people, but often they don’t hear it as they’re swept up in the excitement of being in the spotlight.
 
Fortunately, La was patient. She invested in me and trusted me, even though we hadn’t met. In fact, we hadn’t spoken either – I saw her Instagram account and knew she had a great story. I also loved what she was doing with her podcast, and I wanted to see her name in lights.
 
When the weeks rolled by, her trust in me didn’t waver and that’s so important. I always do my best for clients, but at the end of the day, I am at the mercy of editors too. I always get there in the end and the moment is all the sweeter because of the wait.
 
Congratulations La. Keep on shining!              
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17/10/2025

TGIF!

😎

12/10/2025

What a great way to start the day. A mass dip with

I ❤️sea swimming and went in with this lot to raise awareness of sewage in our sea 🤬🤬🤬. I don’t want 💩 in the sea. Neither does marine life.

Made new friends, had fun and can’t wait for more adventures!
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09/10/2025

All your PR questions answered!

Ask me a question in the comments and I’ll reply with a video.

Anything from the perfect pitch, through to newsjacking, image selection and timing.

If you don’t, I’ll just have to stay outdoors and look at the sea. 😎
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07/10/2025

Spend a day with me…and I promise it won’t be filled with excitement, glamour and action.

Because my day consists of a dose of sea, followed by a lot of thinking and a bit of email pitching. Occasionally, I’ll speak to a journalist on the phone and that really is it.

You could do it too!

If you’re a biz owner who wants to get FREE advertising in the media with some help from me, drop me a DM.
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02/10/2025

Feel shy about talking to media? Don’t want to look like an idiot? Can’t bear the embarrassment?

Lots of biz owners feel like this, but PR isn’t about ego, it’s about impact.

And everyone I’ve worked with has been taken aback by how nice most journalists are and how they go out of their way to make you look good - if you’re talking about a sensitive topic, they will often read the copy back to you before it goes live.

It’s like anything - the reality is never as bad as what’s in your head.

If you’re serious about getting media coverage, my new mastermind might be for you. DM the words tell me more and I will. 😁
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29/09/2025

They don’t care.

Not interested.

Bored.

That’s what a journalist thinks when their inbox pings with a new email from a business like yours.

It’s like going for a job interview when they’ve already chosen someone internally…who happens to be the boss’s daughter.

You’ve got to say something big, bold and exciting to make them give a f***.

There’s no other way round it.

Sorry.
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30/01/2025

Fantastic piece for my client Michael Maisey in The Mirror today. Thanks, Jackie Annett and Fran Bowden.

In it, pegged to the Idris Elba documentary about knife crime, Michael, a former young offender, talks about why he carried a blade as a teenager.

Now, Michael, a dad, business owner and mentor, devotes himself to healing those who have suffered trauma. His book, Change is Possible - The Seven Stages to Healing Trauma is available on Amazon. https://shorturl.at/iPwSx

It takes courage to heal from trauma and Michael's message is one of hope. You can work with him via The CIP project. https://lnkd.in/egPNyfRa

And you can read the article here - https://lnkd.in/eQ-Nj_77

18/12/2024

https://www.linkedin.com/pulse/how-make-journalists-christmas-sally-brockway-9uvne

Having been a journalist for 38 years and a PR for eight, there's one thing I'm certain of - a journalist is a PR's best friend. That goes for the press, TV & radio.