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Amy Downes: The Content Wizard

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Amy Downes: The Content Wizard

Find more ways of connecting and working with me here: https://linktr.ee/contentplanningwizard
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Conjuring content strategies that cast a spell on social media for parents in business, helping them grow their businesses without overwhelm and focus on what truly matters.✨
www.facebook.com/groups/contentwizards

14/11/2025

✨ “60 minutes of planning saves hours of doing.” ✨

Especially when it comes to content!

Those who’ve known me for a while will know that I swear by planning ahead.

Like, right now you're reading a post I planned at the start of this week... so I could go out with the hubby without worrying about posting!

Content planning saves time, reduces stress, and helps you show up with confidence and consistency — the two biggest ingredients for social media success. ⚡️

Here’s what else a little planning magic can do for you:

➡️ Save hours each week by knowing exactly what to post
➡️ Keep your message clear so your audience instantly knows what you do
➡️ Help you show up regularly, even on your busiest weeks

But I do get it, planning ahead can feel daunting, whether it’s for a day, a week, or a whole month.

That’s why I run my Content Cauldron Planning Sessions 🪄: A hands-on, magical approach to mapping out your content so it actually works for your business and your life.

And here’s the best bit: I share all my spells in The Content Spellbook too, so you can plan at your own pace without stressing about the “right” way to do it.

✨ Whether you join a Cauldron or dive into the Spellbook, you’ll have everything you need to plan, post, and grow with confidence.

I currently have limited spaces for the Cauldron in December and January — book yours before they disappear! (Genuinely limited due to working hours at the mo!)

Or you can order the Spellbook right away, comment SPELL and I'll send you the details.

13/11/2025

Every day I tell my boys, “There’s magic in being kind.” 🪄

That’s why we came up with our little family motto: 'Be kind, helpful, do as you’re told. Patient, polite, brave and bold.'

It started as just a couple of lines, but we kept adding to it—snippets of the things we found ourselves saying every day.

The “helpful” bit, for example, came from me saying, “Who wants to do a helpful job?” around the house (and to my surprise… they actually jump to it!).

But as much as this motto is a reminder for my boys, it’s also a powerful mantra for all of us—especially when it comes to how we show up online.

Social media doesn’t have to be the toxic mess it’s often made out to be - it can be a space filled with connection, support, and kindness. 💙

Imagine if we all brought this same ethos into our digital lives:

✨ Taking a breath before we reply.
✨ Remembering there’s a real person on the other side of the screen.
✨ Choosing to spread a little magic, instead of adding to the chaos.

When you create a post, think about why you started your business...

Most of us are here because we wanted to help others in some way...

So, let that guide your words and actions online.

Yes, we all want sales.

But at its heart, social media is about connection, community, and making a difference.

Here are a few magical ways to spread kindness through your content:

🪄 Share positivity: Even a small uplifting post can make someone’s day.
🪄 Engage with kindness: Disagree respectfully—conversations don’t have to become battles.
🪄 Celebrate others: Share their wins, highlight their kindness, and spread it further.
🪄 Speak up for causes you care about: Use your platform to do good.
🪄 Be real: Honest stories build genuine connections.
🪄 Connect: Social media isn’t just for broadcasting—it’s for bonding.

Let’s fill our feeds with kindness today (and every day).

Because every little act of kindness—whether it’s on or offline—creates ripples of magic. 🌟

12/11/2025

I know a lot of people get a little shiver down their spine when they hear the words “content planning.”

You’re already juggling spells, school runs, client work, and the chaos of family life — so who’s got time to sit down and plan posts too, right?

But here’s the truth, my dear Content Muggle… You can’t afford to waste time not doing it. ✨

When you don’t plan your content, you end up rushing, second-guessing, and posting in a panic, resulting in:

⚡️ Gaps in posting that make it harder for the Dark Art of the Algorithm to favour you

⚡️ Inconsistent messaging that confuses your audience

⚡️ Stress levels that soar higher than a broomstick in a Quidditch match

(Remember my Four Cons? Consistency is the most important one!)

Content planning isn’t about being rigid, it’s about giving yourself space to breathe, to think creatively, and to show up with confidence instead of panic.

It is the key to growing your online army — it helps you stay consistent, boost your reach and engagement, and make sure the world knows exactly how you can make magic for them.

If any of that sounds familiar, you're in the right place - because this is definitely my area of magic!

There's the Content Cauldron planning sessions or the Content Spellbook toolkit that can help you master this vital spell.

Let me know if you'd like to know more, or book a free chat with me to find a system that works for you.

05/11/2025

🎆 Happy Bonfire Night, Content Wizards! 🎆

Tonight, as I'm watching sparks light up the sky outside my bedroom window, it feels like a good time to talk about lighting up your social media consistently, too! ✨

(Okay, that was corny, but the fireworks have got me giddy, it's gorgeous!)

You see, consistency is the biggest challenge the clients I work with face—and also the most important one to get right.

That’s why it’s one of my 'Four Cons' every content wizard must master.

Here's a quick reminder of the Four Cons for you to remember:

🪄 Confidence: Channel your inner wizard—own your message, share your wisdom, and cast your content charms with pride!

🪄 Consistency: Just like practicing spells, the more often you show up, the stronger your power to make a difference becomes!

🪄 Connections: Social media is like the Great Hall at Hogwarts—full of people to chat with! Engage, interact, and make some magical friendships.

🪄 Conservation: Keep the balance between social media and real life, so it doesn’t drain your energy like a rogue Dementor.

The spells form the backbone of my Content Spellbook, and they're also the key to the social media posts I share with you.

So, in the coming weeks I'm going to be talking about consistency on my pages, and I hope you find it helpful...

Especially in the built up to the busiest, most chaotic time of the year!

Even small, steady efforts—like posting 3 times a week—can work wonders. Think of your content like sparks in the night sky: stir them in regularly, and watch your magic unfold!

And don't forget, you can order The Content Spellbook by clicking the link in my bio to start mastering the Four Cons today. 🔮

31/10/2025

Can you believe how quickly October has vanished?

Faster than a ghost under an invisibility cloak! 👻✨

Before you fly off on your broomstick for Halloween, there’s one last thing you need to do… check your stats! 📊🪄

I know, I know — it’s not exactly the most thrilling spell in the book.

But trust me, these numbers aren’t scary (well… unless you’ve been ghosting your socials all month 😅).

They’re enchanted clues showing you what your online army really loves, when they’re most bewitched by your posts, and which bits of content are truly working their magic.

Think of your stats like a crystal ball 🔮 — once you know how to read them, they’ll help you shape your strategy, make genuine connections, and create content that works (no trickery required).

And by the way, all of this is covered inside The Content Spellbook! 💫

It's my step-by-step guide to transforming your social media, so you can spend more time doing the things you love with the people you love.

Once the kids have gone back next week, it could be the perfect time to wave a wand over your marketing - and I'd love to help you through it!

So, if you’d love to know your content is in hand while you conjure up some Halloween fun, now’s your moment!

Pop the world SPELL in the comments and I'll send you the details.

In the meantime, go check those stats, brave wizard, and let’s make November even more magical! 🕸️✨

29/10/2025

✨ I kinda love this time of year! It feels like we’re hopping from one festive event to the next, with a new party to look forward to every day. 🎉

But to be honest, it can also get a bit overwhelming as we build up to Christmas (my least favourite time of year!)

That’s why it’s so important to conjure up some moments for fun when you can - I hope you're having lots of them this week!

With that in mind, I stumbled on this wicked activity last year and thought, “I have to fit this into my content!”

So take part, enjoy—thank me for the giggles later! 😂

28/10/2025

When is a witch a wizard? 🤔

This question swirled around my mind for ages when I was mulling over my business name.

It felt odd to call myself a wizard when I’m a woman, yet the term "witch" didn’t quite feel right for me either. 🧙‍♀️

It's so frustrating to me that the word “witch” holds such negative connotations, while “wizard” represents strength and power? 🧙‍♂️

Historically, women who were labelled as 'witches' were hunted and punished, and those connections with evil still exist today.

(Throwback to all those times trolls on the internet have called me an 'ugly witch'!)

But to me, so many of those were simply strong women, who dared to go against the way they were expected to behave by society. ⭐

One day, I hope we’ll reach a point where being a witch is celebrated for its strength and magic, just like being a wizard.

In the meantime, I'm sticking with Wizard for my business name because I know that's how people recognise me now - 'The Wizard Lady'.

Plus, a client once called me 'The Dumbledore of Social Media' and I kinda loved it. 😍

What does being a witch or wizard mean to you? 🪄

Share your thoughts below!

27/10/2025

Well, that’s it, my one day in the office this week is all done, and I’m officially ready to swoop into half-term. 🪄

This week is all about taking a break, spending time with the people I love, and doing the things that make me happy...

Tomorrow will be focused on the boys — we’re on the hunt for some Halloween-themed fun, and I can’t wait to see what spooky adventures we find! 🎃

Then on Wednesday, Luke and I are ticking something off our bucket list… we’re finally visiting Alnwick Castle!

(For those who don’t know, it’s one of the filming locations for Harry Potter — so you can imagine how excited this Wizard is right now 😍).

I honestly can’t think of a better way to spend Halloween than in a place filled with magic and memories — and it just so happens we’ll be celebrating 10 years together too. ✨

So that’s my week — how about you?

Are you working, parenting, relaxing, or a little bit of everything?

Whatever’s on your agenda, make sure you conjure up some time for you.

Oh, and before I go — here’s a quick energy-saving spell for your social media this week 🪄

Take a peek at the posts you shared this time last year and see what you can update or reuse.

Themed content like Halloween (and soon Christmas!) is perfect for this!

A quick refresh can save you loads of time and keep your visibility consistent while you're busy.

Whatever you’re up to, I hope your week is full of fun, rest, and just a little bit of magic. ✨

24/10/2025

Feeling like your social media pages could use a little magic? ✨

Transforming your profiles and pages is one of the very first spells in The Content Spellbook, found in the Confidence chapter.

It's the perfect place to start when working on your social media.

If your profile feels a bit like a wand without the right incantation, this toolkit is here to help you:

🪄 Strip your social media back to basics
🪄 Show up authentically without stress
🪄 Engage your audience with confidence

And here’s the spellbinding part: anyone who orders The Content Spellbook before midnight on Sunday 26th will also receive a FREE social media audit (worth £47)!

I’ll dive into your pages, uncover what’s working, and show you exactly how to conjure up a profile that’s clear, magical, and irresistible to your audience.

The Content Spellbook is your step-by-step guide to:

✨ Confidence – Stop hiding under your Invisibility Cloak and start showing up.
✨ Consistency – Make content creation easier and fit it into your busy life.
✨ Connections – Build genuine relationships with your online army.
✨ Conservation – Protect your energy while staying visible and effective online.

With 27 Sensational Spells, you’ll:

✅ Find a way to post without obsessing over sales.
✅ Reconnect with the reason socials exist.
✅ Reduce overwhelm and maximise engagement.

📥 This is a digital download, so you can start casting your content spells instantly—no waiting for the post-owl to arrive.

For just £47 (2-part payment option available), you can grab your copy, transform your social media, and get your FREE audit (worth £47) if you act before Sunday 26th.

✨ Pop your order in now and let’s start transforming your pages and profiles together!

Address

Leeds
LS28

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 2pm

Website

http://www.contentplanningwizard.com/

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