
14/08/2025
After all the chaos (and joy!) of the summer holidays, it’s going to be so tempting to just dive wand-first into the new school year...
But before we do, let’s take a lesson from the wizarding world.
When Dumbledore and Harry embarked on their quest to find Voldemort’s Horcrux, they didn’t just set off aimlessly and hope it would miraculously appear…
They had a clear destination in mind, knowing exactly where they needed to go before they could even dream of defeating it.
Just like them, we can’t expect to tackle social media and conjure up amazing content without a clear direction.
So, before September rolls in, let’s take a moment to reconnect with the heart of your business magic.
This isn’t about vanity metrics like gaining followers or collecting likes—it’s about your mission, your why, the reason you ventured into the world of business in the first place.
Grab your quill (or a trusty pen!) and ask yourself:
🪄 What is the ultimate goal for your business?
🪄 What inspired you to set it up?
🪄 What difference do you want your work to make in the lives of others?
By answering these questions, you’re not just creating a list—you’re laying the foundation for a social media strategy that’s not only effective but also genuinely meaningful.
And if you need help with this, The Content Spellbook is your perfect guide.
It’s packed with spells to help you set goals that truly matter, create a plan you feel confident about, and conjure up content that supports your mission every step of the way.
Find out more and order your copy using the link in my bio, or by commenting SPELL below. 🪄