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http://www.contentplanningwizard.com/

Amy Downes: The Content Wizard, Leeds (2025)

30/09/2025

Did you know today is World Podcast Day? 🎙️

My first job out of uni was working for a radio station, so appearing on podcasts is one of my guilty pleasures - and I still harbour a dream to host my own.

But, in the meantime, I’ve been lucky enough to step into some incredible podcasts this summer...

Each and every one of them has a mission that fits perfectly with my own: helping people find balance, confidence, and a sprinkle of magic in their business. ✨

Here's a quick overview (if you like the sound of one of them, do check it out!):

💫 Productivity With Zest with Jasmine Clarke – possibly my favourite episode title yet: “Doomscrolling, Magic Vaults and Posting Like a Muggle.”

We chatted about juggling business, mum life, and social media without losing your mind (or your magic).

https://open.spotify.com/episode/66681fn2XNmoWuC5Of9yIr?si=b17dcb0cd27d4d6d

💫 Mission Imperfect with Kathryn Ball & Kirsty Bunker – where I opened up about having a healthy relationship with social media, from the tough side of being trolled to the joy of building lifelong friendships.

https://open.spotify.com/episode/4yRU7q3xAAcXL0CVn0PyaD?si=e580a382d7274dd5

💫 The Should-Free Podcast with Dr. Jamie Pei – tackling the demons of doomscrolling, “that flipping algorithm” and releasing the pressure to “do it all.”

https://open.spotify.com/episode/5ShfU2rgp62bHAoCQMZPG1?si=3c5c601b9999400a

💫 Direct Selling Success with Anna Green – diving into the myths and mistakes of selling online, and sharing how to sprinkle some content wizardry into your business strategy.

https://open.spotify.com/episode/2mlDTdt3kHH6BN5tuqpkjs?si=353b84d84e2f4e01

I’ve loved every second of working with these brilliant hosts, and I hope our conversations help many more people on their own business journeys. 🌟

And if you’re running a podcast that supports business owners, parents, or anyone trying to balance social media without burning out — I’d love to be a guest.

My wand and I are always ready for the next adventure. 🪄

29/09/2025

Ever feel like you’re just throwing posts into the void and hoping one sticks? ⚡️

The truth is, you already have the answers right under your nose (or should I say… hidden deep within the Chamber of Insights 👀).

➡ Here’s the thing: growth on social media isn’t about reinventing a new spell every week.

It’s about learning from what’s already working, and tapping into the magic you’ve already created.

❌ Your stats aren’t just numbers — they’re enchanted clues about what your online army really loves.

✅ They’ll tell you which posts made your reach soar like a Firebolt, which ones sparked the most conversation, and what spells you should cast again next month.

So, before we step into a brand new month, promise me this: you’ll give yourself the gift of reflection. ✨

Your most powerful magic is waiting to be discovered in your insights.

👉 Ready to transform your social media strategy with a full spellbook of tips like this?

My Content Spellbook is a step-by-step guide to transforming your pages, and I'll be there to hold your hand the whole way through.

Comment SPELL and I'll pop you more details. 🪄

24/09/2025

Here's a quick (but important) question for you: How many social media platforms are you active on?

And by active, I mean posting regularly (it doesn't have to be every day, just committed to showing up when you can).

This is one of the questions I always start with when working with clients, because it's vital to make this decision early on in your strategy.

But what's the right answer?

I once saw a marketing company claim that businesses should be using 5 to 10 social media platforms… Absolutely bonkers! 🤯

The more reasonable advice is 3 or 4, but even that feels like trying to juggle a cauldron full of potions without spilling them - especially when you’ve already got enough on your plate.

🧙‍♀️Here’s the truth: If you’re trying to create content for every platform, you’re spreading your magic too thin.

When that happens, your audience can’t grow, because you’re too busy mixing content spells to build real connections. 💫

So, here’s the secret to making things a little more magical:

Last week I told you to focus on promoting ONE service, this week I want you to commit to focusing on ONE platform. 🌟

How does that statement make you feel?

Does the idea of having less to do fill you with a sense of joy and relief, like casting a simple charm that makes everything easier? 😌

Or does the thought of missing out on other platforms make you feel like you’re missing out on a ministry full of potential?

I hope you can trust me and commit to mastering that one platform first before branching out into others.

Focus your magic there, get comfortable, and when you’re confident, then you can expand your powers to new realms.

I promise, it will be worth it!

Oh, and speaking of spreading your magic with confidence—The Content Spellbook contains tasks and advice on this spell, and many, many more!

It’s a step-by-step guide to help you build your social media strategy without getting overwhelmed, and we cover this topic in detail.

Find more details and order your copy by clicking the link in my bio or commenting SPELL!

20/09/2025

When it comes to social media success, one spell has more power than all the rest: Consistency. 💫

This week I’ve been talking about the benefits of selecting a ‘Chosen One’ for your content.

That isn’t just a catchy phrase (although I am quite pleased with it!)—it's the magical spell that transforms how you connect with your audience.

So, why is it so important?

When you consistently focus on just ONE thing—your ‘Chosen One’—you create clarity in your message.

Your audience knows exactly what you’re about, and that is how you start to build your own Online Army of fans.

The more you show up consistently with your one thing, the more they’ll come to you for that solution.

That’s how you become the go-to expert—the wizard everyone turns to for your specialty. 🧙‍♀️✨

But here’s the thing… choosing your Chosen One isn’t just a one-off task.

It’s a part of the bigger process that helps you lay the foundation for a successful social strategy.

And that’s exactly what The Content Spellbook is all about.

Inside, I’ll walk you through how to create a clear, confident strategy with step-by-step spells for:

✨ Choosing your focus and sticking with it

✨ Building a consistent, magnetic presence

✨ And most importantly—transforming your content to attract your ideal clients

Ready to create a social strategy that works like magic? 🪄✨

The Content Spellbook is packed with 27 spells like this to help you build a content strategy that works.

It's a step-by-step guide through transforming your social media, and I'll be there for you every step of the way.

Oh, and from this point onwards, the toolkit comes with a free collection of awareness days and national events for the whole year - The Content Wizard's Diary (worth £27).

You can order your copy today by clicking the link in my bio or commenting SPELL below,

17/09/2025

I see so many parents pouring time, energy, and heart into their businesses... and feeling so frustrated when nothing seems to work.

There's one mistake I always seem, and I wanted to share it with you today.

That error? Lacking a clear focus for your business and content.

I talk a lot about confidence in content, and for good reason: Showing up consistently and putting yourself out there isn’t easy.

But one of the bravest things you can do for your social media is to make a commitment to focus on just ONE thing in your posts.

✨I know it feels safer to talk about everything you offer.

✨ To keep your options open

✨ To try and reach everyone

➡ But here’s the truth: when you try to speak to everyone, you connect with no one—and confused people don’t buy.

I cannot shout enough about how true that phrase is!

When you make the bold decision to focus on your ‘Chosen One’, you give people a reason to remember you.

You become known for your magic... and when they need that thing, you’re the wizard they turn to. 🪄

⚡ Making big decisions for your business can be scary—but be brave, because they can also be transformational. ⚡

So, tell me... Are you ready to put your faith in me and commit to promoting just one thing in the coming weeks?

Or perhaps you've tried it before and have some thoughts?

Let me know in the comments!

16/09/2025

Happy National Working Parents Day, one label I'm actually super proud to have earned!

🤒James was home sick today and it reminded me how grateful I am for part-time, hybrid working and running my own business.

Honestly, I don’t know how I’d cope with a full-time job in the office every day.

Since starting my new role, I’ve loved being around the team and having a gorgeous setting to travel to each day—but I’m also shattered when I get home!

I’ve had to work really hard at setting boundaries around my working hours (she says, writing this post at 8 pm, longing for her bed 😅).

Since having the boys, I’ve had to learn a few things:

❌ Not feeling guilty about working when I could be with them

❌ Not feeling guilty about being with them when I could be working

❌ Not working every hour God sends

✅ Allowing myself the odd “down” day (and networking doesn’t count—because that’s knackering too!)

Being a working parent is a full-on spell in itself.

Freelance life or employed life, it’s all about finding your balance, setting your boundaries, and giving yourself a little grace.

✨ To all the working parents out there, remember: you’re doing a magical job.

And if you want to make your social media life a little easier while juggling everything else, The Content Spellbook has 27 spells to transform your social media.

Order your copy now by clicking the link in my bio, or comment SPELL for more details.

12/09/2025

✨ Are you ready to summon your magical online army and transform your social media strategy?

In The Content Spellbook, we delve into this topic in detail, helping you think about your audience and giving you tasks to complete to create content for them.

But here’s where my toolkit is different: I don’t talk about “ideal clients” or “sales targets.”

Instead, we focus on building your online army—a loyal, enchanted crew who believe in your mission and cheer you on every step of the way.

Here’s a glimpse of what you’ll learn:

🪄 How to get to know the unique members of your online army—the people who love what you do and are excited to support your journey.

🪄 How to conjure content that speaks directly to their hearts, making them feel seen, heard, and inspired.

🪄 How to build connections that lead to real relationships (and yes, eventually sales—but without feeling pushy or salesy).

This section of the Spellbook is all about shifting your mindset, thinking of your audience as your online army, and creating posts that truly resonate.

✨ Ready to make some magic? Click the link in my bio or comment ARMY below!

Your online army is already there, waiting for you to wave your wand. Let’s cast the next spell together.

11/09/2025

✨ Calling small business owners and social media muggles... are you ready to cast powerful spells through your content?

Because I’m ready to help you!

This week, I’m diving into the topic of “ideal clients,” so it makes sense I share my vision of the ladies who form my online army: The Content Wizards:

✨ They’ve built their business from scratch over the last five years or so, and have a good idea of where they want it to be in the future.

✨ Their mission is to make a difference— for them, impact always comes before income.

✨ They know social media is vital, but struggle to find the time to create the content they dream of.

✨ They post ad-hoc when they can, but they’re frustrated by the lack of consistency and reach.

✨ They want to connect genuinely with their audience but worry their posts aren’t hitting the mark.

✨ They’re open to trying it all—Reels, Lives, launch campaigns—but need guidance to make that happen.

✨ And, of course, they have a soft spot for Harry Potter and love a bit of magical fun. 🪄

If this sounds like you, raise your wand (or hand 🙋‍♀️) in the comments! Let’s make magic happen in your business this year.

10/09/2025

This past week, I've been working hard to get to know the audience for my new account - a vital first step.

And it reminded me of an important spell that I thought I should share with you.✨

➡Because, let’s get one thing straight: I never use the phrase “ideal client.”

Never have, never will.

❄ To me, it sounds cold—like I’m supposed to see my audience as targets.

😧 That’s not how I work, and I’m guessing it doesn’t sit right with you either.

When I’m focused on sales, I lose sight of what I’m in business for: to help others.

I feel pressured and stressed, and that stops me enjoying what I do.

So, instead of pushing for more customers, I much prefer to work towards connecting, helping, and inspiring fellow women in business. 💙

And when I stopped thinking of my followers as “ideal clients” and started seeing them as an online army of people who can join my mission, something magical happened.

I no longer saw my posts as a way to sell, but as a way to nurture relationships and build a community of people who genuinely care about what I do and make a difference with me.

(💡 BTW, this lightbulb moment has been a game-changer for my clients too!)

My ‘Amy’s Army’ reminds me of Dumbledore’s Army—those loyal, brave souls who banded together for a common cause.

And that includes you, you’re one of my Wizards, casting incredible spells through your content.

Meanwhile, my job is to make your spells stronger, so they reach the people who need them most.

From now on, I challenge you to stop thinking about “ideal clients” and start thinking about your online army.

Your online army is already there, waiting for you to wave your wand and cast the next spell.

What are you waiting for?!

✨ Ready to cast some spells on your online army? ✨

In my Content Spellbook, we delve into this spell and many, many more, with extra tips and insights that will make a huge difference to your social media – so you can make magic of your own.

Want to know more? Click the link in my bio or comment ARMY and I'll send you a message!

07/09/2025

What an incredible week it has been. I’m feeling lucky, grateful, and honestly a little proud of myself. 💫

Monday was my first day at Northorpe Hall, and straight away I knew I was exactly where I’m meant to be. Their mission — transforming young lives — is something that resonates so deeply with me.

By Tuesday I was writing press releases, gaining coverage, and even speaking to the BBC. Pinch me moment!

It feels like the start of a brand new chapter. And alongside it all, I’m keeping on top of client content, planning October’s Content Cauldron, and finding balance between my job and my business.

But here’s the truth: this week also reminded me of three important lessons I think we all need sometimes:
✨ Know your mission
✨ Protect your brand
✨ Set boundaries

I've shared some more thoughts on this over on LinkedIn and in my emails, so pop over and read them if this is something that resonates.

Oh, and if you’ve ever wondered whether change is worth the leap — this is your sign. Sometimes the scariest steps lead to the most magical places. ✨

03/09/2025

This morning, I rejoined the Parenting Business Connections network for the first time in months, and it was exactly what I needed. 💙

Sarah reminded us that September brings a lot of pressure for those of us who are raising little ones while building a business, too.

The kids go back to school, and we dive back into business, thinking we have to make up for lost time.

Then that little whisper in our heads starts: “There are only a few months left in the year... better achieve everything you need to, quick!”

➡ But here’s the truth: you don’t need to do everything at once.

It's better to break your goals down and tackle them at your own pace.

One spell at a time. 🪄

➡ By the way, the same goes for your social media.

So, if it feels like another overwhelming task on your never ending to-do list, now is the time to take a step back.

It sounds nuts, but slowing down might actually be the way to get where you need to - think like the tortoise, not the hare (as Sarah told us this morning!). 🐢🐇

To help you do that, here are 3 quick spells to try:

✨ If your goal is to get more visible → Set a simple social media goal of posting consistently.

The first, small step you need: Look at old posts from this time last year that you can reuse (check out my posts about Reduce, Reuse, Recycle' from earlier in the summer).

✨ If your goal is to attract more clients → get clear on your online army (the people you really want to work with).

The first, small step you need: Write a post describing them and see who connects with it.

✨ If your goal is to find more balance → create some clear boundaries around your social media use.

The first, small step you need: Decide your “on” times and “off” times so it works for you, not against you (I've done a few podcasts on this recently, let me know if you want the links).

⚡️ Remember: Social media doesn’t have to feel like the Chamber of Secrets. Just start with the first step, and the rest will follow. ⚡️

✨ Oh, and if you're ready to transform your social media so it supports your goals, rather than hinder them, don’t forget The Content Spellbook is available to order now.

Comment SPELL for more details.

01/09/2025

Dear Muggle... I'm delighted to inform you that you have been invited to attend a very special school.

It may not be Hogwarts, but it's going to give you an equally magical transformation ✨️

For the rest of the year, I want to help you make the most of your social media and see your online army grow.

We going to spread the word about what you do and how you can help people... but we won't be using owl mail to get the message out, well be using optimising your platforms so you can get a better response.

You have the chance to join the ranks of my Content Wizards to make magic happen through your posts and your business by signing up for my brand new course.

✅ If social media is a priority for you...

✅ If you want to make a difference through the content you share...

✅ And if you want to have access to all my magic Spells for your pages, groups, and more...

WE NEED TO CHAT!

🪄 I am absolutely determined to help you share your story online and have a genuine impact with your audience.

🪄 I am absolutely determined to stop you feeling like you're wasting your time online.

I know I can do it.

I know you can do it.

Comment MAGIC below if you're waiting at Platform 9 3/4, ready to make magic happen this autumn. ✨

Amy Downes: The Content Wizard

30/09/2025

29/09/2025

24/09/2025

20/09/2025

17/09/2025

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12/09/2025

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