Fleek Marketing

08/10/2025

Ready to give your marketing a reality check?

I’ve just put together some insights on why 𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is more than just a “nice-to-have.” It’s a powerful way for mid-sized businesses to build genuine trust, loyalty, and long-term growth. After joining a brilliant session at Leeds University with the Chamber of Commerce and Lifelong Learning Centre, I’m convinced that transparent, values-driven marketing is the future.

In my latest blog post, I dive into:
• Core ethical frameworks (and why they matter for modern brands)
• Real UK examples from the likes of Dove, Patagonia, and Yorkshire Tea
• Practical tips for mid-sized businesses looking to make an impact

If you're curious about how ethical marketing can help your brand stand out (and stay true to its values), have a read below. Would love to hear your thoughts—drop a comment or a message!

https://jonnyross.com/ethical-marketing-for-mid-sized-businesses-practical-insights-from-the-leeds-event/?utm_source=fb_page&utm_medium=Fleek+Marketing&utm_campaign=publer

If there’s one thing that came through loud and clear at a recent ethical marketing session in Leeds, it’s this: Trust matters more than ever. In a climate

22/09/2025

Revolutionise Your Brand Strategy with our latest insights! 🌟

Dive into the secrets of impactful branding and stay ahead in the market. 🚀
From adapting to market changes to building a robust brand identity, our blog has it all!
Perfect for business leaders looking to advance their brand.
Get the insights - link to the blog in the comments below. 📈

20/09/2025

Is your website just sitting there when it should be WORKING for you? Let’s fix that. 👇

We’re going LIVE on LinkedIn with Episode 47 of the 90-Day Website Mastery Podcast 🎙️

Join Jonny Ross and Pascal Fintoni as we dig into the stuff that actually moves the needle on your website performance. ✅

🎯 What we’re covering:

🎥 Should you upload videos or embed them? And which is better – YouTube or Vimeo?
👀 What YouTube creators do to HOOK viewers in 10 seconds (and how you can apply this to your homepage!)
🛠️ Game-changing AI tools that make content creation & site building faster
⚡ Plus: The ONE website fix you can make today for faster load speeds & better rankings

👉 Whether you’re managing your own site or running digital marketing for clients, this episode is packed with practical advice and easy wins.

📍 Watch LIVE on LinkedIn and bring your questions – we might even give you a shout-out during the show!

🔗 Join us here:https://www.linkedin.com/events/7375098029676326912/?utm_source=fb_page&utm_medium=Fleek+Marketing&utm_campaign=publer

1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

18/09/2025

🚀 Unlock the Power of Balanced Marketing! 🚀

In today’s fast-paced world, it's easy to focus on quick wins, but how do you ensure your brand stands the test of time? The secret lies in balancing long-term brand building with short-term sales activation. 📊💡

Drawing on insights from Peter Field and Les Bunet's research, I’ve explored how successful campaigns achieve this balance and shared practical tips to help you integrate both approaches into your marketing strategy.

👉 Read more in the latest blog—link in the comments!

17/09/2025

Bag your spot now! https://www.eventbrite.co.uk/e/the-hybrid-production-approach-tickets-1530305337459?aff=jonnyross&utm_source=fb_page&utm_medium=Fleek+Marketing&utm_campaign=publer

17/09/2025

I’m looking forward to be joining Tungsten Media’s The Hybrid Production Approach panel at Leeds Digital Festival.

We'll be talking about the interconnected journey between brand > agency > and production, and giving my opinion on the industry as a fractional CMO and digital marketing strategist.

If you want to see what’s possible when you blend partnerships, creativity, and new tech,come along. A few spots remain! Link below. 👇

17/09/2025

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 - 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿?

It’s a question most CEOs and MDs avoid asking… until it’s too late.

We explored the uncomfortable truths about customer relationships.

Here’s my full reflection on why 4% of customers often drive 64% of revenue, what that means for mid-market businesses, and the 5 questions every CEO should be asking their board.

Because loyalty isn’t an assumption. It’s a strategy.

16/09/2025

🚀 Harnessing the Power of AI in Marketing! 🚀

AI is reshaping marketing, and its potential is massive. 🌟 From smarter customer segmentation to predictive analytics, AI is paving the way for more personalised experiences.

In my blog, I dive into: 💡 How AI is transforming customer segmentation and personalisation 🔮 Predictions for AI-driven marketing strategies 📈 Practical steps on implementing AI into your strategies

Discover how you can unlock the power of AI to enhance your marketing efforts: https://fleek.marketing/news/harnessing-ai-in-marketing-insights-from-the-latest-industry-event?utm_source=fb_page&utm_medium=Fleek+Marketing&utm_campaign=publer

Ready to take your marketing to the next level with AI? and outpace the competition! 💥

Wow, what an incredible day at the recent Mailchimp conference! The event was packed with insightful sessions, amazing speakers, and groundbreaking new functionalities. One of the standout themes was

15/09/2025

Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore 🔥

Buying a business is the easy part. Making it work post-acquisition? That’s where the real challenge begins.

Too many deals fail to deliver their expected ROI—not because the numbers were wrong, but because culture, integration, and commercial ex*****on were overlooked.

✅ How do you ensure EBITDA growth after an acquisition?
✅ What should CFOs, COOs, and CCOs prioritise in the first 100 days?
✅ Why is a go-to-market strategy just as important as financial due diligence?

I break it all down in my latest blog. If you're leading an acquisition or scaling through M&A, this one’s for you.

🔗 Read it here (link in the comments!)

💬 I’d love to hear your experiences—what’s the biggest challenge you’ve faced post-acquisition? 👇

12/09/2025

Redefining sales in the digital age? Explore the world of servant selling! 🌍💼

Discover how a client-first approach revolutionises relationships and leads to sustainable results. We're exploring servant selling, where understanding and active listening are key, leading to deep connections. 🤝✨

Whether you're a seasoned sales professional, this guide offers actionable insights and practical success stories proving the effectiveness of a service-oriented sales approach. Ready to upgrade your sales approach?

Check out the full blog in the comments below! 📲

12/09/2025

🚀 Jump into the secrets of strategic marketing success! 🌟

🔍 Ever wondered the real impact of strategic digital marketing? Discover the answers in my latest blog post.

It's not just about being online, it's about standing out. In this post, I unveil key tactics for capturing and engaging your audience.

From SEO wizardry to social media mastery, this post is packed with game-changing strategies and personal insights.

💡 Ready to elevate your digital marketing game? Check out the blog post in the comments.

11/09/2025

Is behavioural science the secret sauce for D2C e-commerce success? 🧠

The way brands interact directly with their consumers is changing. But what's powering this shift? 🤔

Dive into this blog where I unpack:
🛒 The pratfall effect and its magic on authenticity.
👥 The power of social proof in driving sales.
⚖️ Why sometimes, less choice is actually... more?

I'm curious, do you think understanding behavioural science can truly amplify a brand's e-commerce strategy? Or is it just another buzzword? Let's debate! ⬇️

🔗 Link in comments