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Fleek Marketing Fleek Marketing specialises in digital training, consultancy and campaigns. Deeply rooted in SEO jrc.agency is an award-winning digital marketing agency.

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14/09/2026

A question we get asked a lot: how much time will this save us?

It is the wrong question, and answering it honestly tends to surprise people.

What AI reliably changes is not speed, it is variance. The monthly report goes out on the same day whether or not the person doing it had a difficult week. The check against the brief happens. The follow-up happens. The floor comes up, and it stays up.

Time saved is the number everyone quotes and the one that never quite arrives. Consistency is the one that shows up in the numbers a quarter later, when nobody is looking for it.

Judge the investment on hours back and you will conclude it did not work while it is quietly working.

Jonny gives the honest version at Leeds Digital Festival, 8am Monday 21 September, NatWest Accelerator Leeds. Free.

What would you rather it changed in your week, the time or the reliability?

Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore 🔥Buying a business is the easy part. M...
14/09/2026

Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore 🔥

Buying a business is the easy part. Making it work post-acquisition? That’s where the real challenge begins.

Too many deals fail to deliver their expected ROI—not because the numbers were wrong, but because culture, integration, and commercial ex*****on were overlooked.

✅ How do you ensure EBITDA growth after an acquisition?
✅ What should CFOs, COOs, and CCOs prioritise in the first 100 days?
✅ Why is a go-to-market strategy just as important as financial due diligence?

I break it all down in my latest blog. If you're leading an acquisition or scaling through M&A, this one’s for you.

🔗 Read it here (link in the comments!)

💬 I’d love to hear your experiences—what’s the biggest challenge you’ve faced post-acquisition? 👇

A big retailer has just told everyone how fast this is moving. John Lewis says the share of its customers searching for ...
11/09/2026

A big retailer has just told everyone how fast this is moving. John Lewis says the share of its customers searching for products through AI tools went from 0.3% to 2.5% in a year, and it is launching a YouTube chat show partly to give those tools something to work with.

The chat show is not the transferable part. The measurement is.

Most of the businesses we speak to have no way of knowing whether an enquiry started in ChatGPT, because the enquiry form never asks and nobody checks GA4 for it. Which makes any spend on AI visibility impossible to judge either way, in either direction.

It is an afternoon to fix rather than a project. Add the option to the form, ask the people who enquired recently, note what GA4 shows under traffic acquisition, and write today's date next to it. That is your baseline, and everything you do afterwards can be measured against it.

What would your number be, do you reckon?

Redefining sales in the digital age? Uncover the essence of servant selling! 🌍💼Learn how a client-first approach transfo...
11/09/2026

Redefining sales in the digital age? Uncover the essence of servant selling! 🌍💼

Learn how a client-first approach transforms relationships and leads to long-lasting success. We're exploring servant selling, where empathy and genuine engagement take centre stage, leading to lasting connections. 🤝✨

Whether you're a seasoned sales professional, this guide offers actionable insights and practical success stories proving the power of a service-oriented sales approach. Ready to upgrade your sales strategy?

Check out the full blog in the comments below! 📲

A question we get asked a lot. If we repurpose our social posts onto the website, does that count as duplicate content?S...
10/09/2026

A question we get asked a lot. If we repurpose our social posts onto the website, does that count as duplicate content?

Short answer, no. Google filters near-identical pages rather than penalising you for publishing your own ideas on your own domain. And because most social content sits behind a login and is barely indexed, the version on your website is often the only one a search engine or an AI tool can read.

Which matters more than it used to. When someone asks ChatGPT or Perplexity for a recommendation, those tools are reading websites, not your social feed.

Jonny Ross and Pascal Fintoni get into it live on Friday 11th September at 10:15am, episode 60 of the 90 Day Website Mastery Podcast. Repurposing without duplication, what Meta's latest EU user numbers suggest about human content, and two tools worth a look.

Anyone here already reusing their social content on their site? Interested to hear how you have found it.

07/09/2026

A pattern we keep seeing when we take on a new client.

Somebody in the business is re-explaining the whole company to an AI tool every morning. Pricing, customers, what was agreed at the last review. Typed out again, slightly differently, by whoever happens to be doing the job that day.

It is invisible work. It never appears on anyone's timesheet and it quietly caps what the tool can ever do, because you cannot build on something that forgets you overnight.

The fix is not a better subscription. It is writing the context down once, in a place the system reads before it starts. It is the least interesting hour of any engagement we run, and it changes the output more than anything else we do that month.

Jonny is unpacking the whole thing at Leeds Digital Festival, 8am on Monday 21 September at the NatWest Accelerator. Free.

Interested to hear whether this rings true for anyone running a small team.

Want to elevate your business to the next level? Discover the 6 Top Strategies for Building a World-Class Business from ...
04/09/2026

Want to elevate your business to the next level?

Discover the 6 Top Strategies for Building a World-Class Business from my interview with Sandy Domingos-Shipley! 🌟

In this insightful blog, we cover:
🔹 The importance of customer focus
🔹 Effective leadership tips
🔹 Creating a winning marketing strategy
🔹 Building strategic partnerships
🔹 Leveraging technology and automation
🔹 The power of storytelling in business

Don't miss out on these actionable insights!

Read the full blog, check the comments section for the link!📈

⬇️⬇️⬇️

04/09/2026

We hear it a lot: "we tried AI and it didn't do much". Usually it is not the AI, it is being asked to do the strategy instead of the graft. Jonny wrote up what actually works with AI in your marketing. Worth a read. What has your experience been?

03/09/2026

The same pen becomes priceless with the right story.

A pen owned by Madonna is worth more than an identical pen from a drawer. 🎤

Why?

Because of the story attached to it.

The association.

The meaning.

That is a useful reminder for businesses.

In crowded markets, products and services can start to feel very similar. 👀

If buyers cannot see a meaningful difference, they often compare on price.

But brand helps create that difference.

It gives people something to remember.

It can build:

✅ Trust
✅ Preference
✅ Emotional connection
✅ A stronger reason to choose you
✅ Value beyond the functional product or service

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

Do you think people buy the product, or the meaning behind it?

02/09/2026

A toy money box taught me more about brand loyalty than most campaigns.

When I was seven, I opened a Halifax account and got one of those little house money boxes. 🏦

It was simple.

But it stuck.

And that is the point.

Great brand experiences are not always huge, expensive or complicated.

Sometimes they are small moments that create a strong memory.

That memory can influence how people feel about a brand for years. 👀

For businesses, this matters.

Your brand is built through every interaction:

✅ The first impression
✅ The onboarding experience
✅ The follow-up
✅ The little details
✅ The feeling people are left with
✅ The stories they remember

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

What brand experience has stuck with you for years?

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