31/10/2025
๐๐๐ข๐ง๐ค๐๐๐๐ง ๐๐จ๐๐ฌ๐งโ๐ญ ๐ก๐๐ฏ๐ ๐ญ๐จ ๐๐ ๐ฌ๐๐๐ซ๐ฒ... ๐ป
(Yes, thatโs me in the photo with two terrifying doll monsters. Theyโre less scary than some of the LinkedIn profiles Iโve seen over the years ๐
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๐๐จ ๐ฆ๐๐ง๐ฒ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ซ๐ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐ฌ๐๐๐ซ๐๐ ๐จ๐ ๐๐ข๐ง๐ค๐๐๐๐งโฆ
๐ ๐๐๐๐ซ๐๐ ๐ญ๐จ ๐ฎ๐ฉ๐ฅ๐จ๐๐ ๐ ๐ฉ๐ซ๐จ๐ฉ๐๐ซ ๐ฉ๐ก๐จ๐ญ๐จ ๐จ๐ ๐ญ๐ก๐๐ฆ๐ฌ๐๐ฅ๐ฏ๐๐ฌ.
Iโve had clients whoโd rather use a logo, their van, or nothing at all.
But remember - people buy from people. Your face builds trust, not your company logo.
๐งโโ๏ธ ๐๐๐๐ซ๐๐ ๐ญ๐จ ๐ฌ๐๐ง๐ ๐ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐.
โI donโt want to sound salesy.โ
Hereโs the secret: you donโt have to sell.
Start conversations, not pitches. Show an interest in what your audience is posting about. Thatโs how real relationships (and leads) are built.
๐ท๏ธ ๐๐๐๐ซ๐๐ ๐ญ๐จ ๐ก๐ข๐ญ โ๐๐จ๐ฌ๐ญโ.
Youโd be amazed how many people write brilliant contentโฆ and then delete it.
The truth? Most people are too busy worrying about their own posts to judge yours.
๐ฅ ๐๐๐๐ซ๐๐ ๐จ๐ ๐ฏ๐ข๐๐๐จ.
No one likes their own voice including myself - but your audience will love seeing the real you.
LinkedIn isnโt a haunted house. Itโs a community of people trying to grow their businesses - just like you.
So this Halloween, remember:
๐๐ก๐ ๐จ๐ง๐ฅ๐ฒ ๐ญ๐ก๐ข๐ง๐ ๐ญ๐จ ๐๐๐๐ซโฆ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐ ๐ฎ๐ฉ ๐๐ญ ๐๐ฅ๐ฅ. ๐