The Muse Marketing

30/09/2025

🚀 Fractional isn’t fringe anymore.

In the UK, LinkedIn profiles citing fractional leadership jumped from 2,000 in 2022 to over 110,000 by 2024. That’s not a trend. That’s a movement. Brands are realising you don’t always need a full-time CMO to unlock strategy. You need the right mind, at the right time.

✨ Enter The Muse.

25/09/2025

💬📱 15 Reels. One clear mission 👉 show up with intent and confidence.
We recently teamed up with Kristina to produce a set of 15 on-brand, scroll-stopping Reels to showcase her architectural design studio’s personality and process.

Fast turnaround. Big visual impact. And a whole lot of content ready to repurpose across platforms.

“Lauren was truly excellent – super quick, clear communication and a pleasure to work with. Would highly recommend.”
⭐️⭐️⭐️⭐️⭐️

If you're sitting on great ideas but not showing up online, maybe it’s time to turn those pixels into posts.

🎬 Let’s make it reel.

08/09/2025

So… Adam Mosseri finally said it out loud. Hashtags don’t matter anymore.

They’re not driving reach. They’re not getting you discovered. They basically don't perform very well.

So, what does matter when posting?

Content people actually want to save or DM to a mate.
Captions written clearly enough to be found in search.
Showing up with consistency, not spam.

The 30-hashtag era is done. And honestly? About time. Now the focus is back where it should be, on the quality of your ideas, the clarity of your captions, and how your audience connects.

Simply put. Hashtags won’t do the heavy lifting anymore - your content and the quality of it has to.

31/08/2025

📝 No blog = no traffic.

With the Muse Authority Pack, you get five SEO-optimised, long-form blog posts tailored to your brand voice and business goals.

📈 Boost traffic
🧠 Build authority
💬 Engage your audience

🎯 Need content that drives results? Let’s write your success story.

19/08/2025

📘 A brochure isn’t just paper—it’s your brand’s signature.

Whether you're showcasing your services or telling your story, your brochure deserves more than Canva templates.

With The Muse Signature Brochure, you’ll get:
✔ Bespoke design
✔ Strategic content structure
✔ Print + digital ready assets

📩 DM to book your slot.

14/08/2025

⚔️ Athena, Goddess of Wisdom, on modern branding:

"I gave Odysseus the strategy to win a war. But even I can’t outsmart a bad brand identity."

🧠 Strategy without good design? That’s just noise in a pretty font.

Wise brands win.

06/08/2025

💼 First impressions aren’t everything—they’re everything and more.

When Notion Properties needed a pitch deck that captured attention and investor confidence, we crafted one that delivered both.

✨ A well-designed deck isn’t just eye candy—it’s a business tool.
Strategic, story-driven, and visually compelling.

🎯 Your brand deserves more than bullet points. Let’s turn your pitch into a powerful narrative.

23/07/2025

🚨 BIG NEWS for Instagram! 🚨
Your IG posts are about to step out of the app and into the Google spotlight. 👀✨

Starting July 10, public Instagram content — photos, videos, AND captions — will be indexed by Google.

Which means:
💡 Your IG posts can now show up in Google searches
💡 Captions, alt text & hashtags = new SEO gold
💡 You could reach people who don’t even use Instagram

This is HUGE for brands. It turns Instagram into a discoverability tool beyond just likes and follows. Think of your posts as mini landing pages with major ranking power. 💥

🔍 SEO is no longer just for blogs and websites — it’s coming for your content strategy too.

📢 Now’s the time to:
✅ Rethink your caption strategy
✅ Refresh your hashtag game
✅ Make every post Google-friendly
✅ Maximise visibility outside the feed

The open web just cracked Instagram wide open. Are you ready to be found?

14/07/2025

🚀 Is your social media looking disjointed, inconsistent, or outdated?

Your brand deserves a cohesive, high-end look that stands out. With The Muse Mastery Social Makeover, we can transform your social presence with:

✔ Bespoke Canva templates 🎨
✔ Branded colour palette & fonts 🏷️
✔ Profile & cover image designs 📱
✔ Instagram highlight icons ✨
✔ A visual style guide for consistency

💡 Your social media should work as hard as you do - let’s give it the professional polish it needs.

DM to get started!

11/07/2025

Troy didn’t fall to brute force—it fell for a gift that wasn’t what it seemed. 🎁🐎

In marketing, the same danger lurks: flashy offers, surprise DMs, “value” that’s really a sales trap in disguise. It might get you in the door, but it won’t build trust—or loyalty.

💡 Outreach should offer, not ambush. Show up with sincerity. Lead with value. Let your presence feel like a gift, not a ploy.

🎯 Be the gift and the giver.

02/07/2025

🎯 3,000 new emails. £30 spend. Two weeks.

How? A smart, snack-worthy giveaway just in time for Father’s Day. 🥒

🎁 We gave away a Ploughman’s Lunch Box Gift Set packed with Drivers Pickles favourites – perfect for dads who treat the pickle jar like treasure.
📢 Ran targeted PPC ads
💸 £30 total ad spend
📅 2-week promo window

💥 The result?
✅ Over 3,000 entries
✅ Over 3,000 new subscribers
✅ That’s just 1p per lead 🤯

Now they’ve got a primed list of foodie fans—ready for future launches, promos, and product drops.

💡 Want results like this? DM us to chat.

02/07/2025

🎯 What Makes a Bad Logo?

Not all logos are created equal, and the wrong one can hold your brand back. Here are 5 common logo mistakes to avoid:

⚠️ Too Complex – If it’s hard to decode, it’s hard to remember.
⚠️ Generic – A forgettable logo = a forgettable brand.
⚠️ Unreadable – If people can't read it, they won't connect with it.
⚠️ Poor Colour Choices – Colours speak loud. Make sure they say the right thing.
⚠️ No Versatility – Your logo should shine on a billboard and a business card.

At The Muse Marketing, we create logos that don’t just look good, they work. Let's design one that reflects your personality and builds real recognition.

✨ Ready to elevate your brand? Let’s talk.

©️ A good logo is essential to building a strong brand identity, but what makes a bad logo? Inexperienced designers can make some common mistakes when designing logos, which can have negative consequences for your business. Here are some elements that make a bad logo:

⚠️ Complexity: A logo that is too complex can be overwhelming and confusing. A logo should be simple and easy to recognise, even at a glance.

⚠️ Generic: A generic logo can make your business seem unremarkable and forgettable. It's important to create a unique logo that stands out from your competitors and reflects the personality of your brand.

⚠️Unreadable: A logo that is difficult to read can create confusion and frustration among your customers. A good logo should be easily readable, even at small sizes.

⚠️ Poor Colour Choices: Colour is a critical aspect of a logo, and choosing the wrong colours can have a negative impact on your brand. Inexperienced designers may choose colours that clash or are too similar to the competition.

⚠️ Lack of Versatility: A logo that is not versatile can be a liability. A good logo should be easily adaptable to different mediums and sizes, without losing its impact.

At The Muse Marketing, we understand the importance of a good logo and the significant risks associated with a bad one. Our experienced designers can help you create a logo that represents your brand's unique personality and really sets you apart.

Contact us today to learn more about our branding services and how we can help you create a logo that elevates your business.