The Muse Marketing

14/08/2025

⚔️ Athena, Goddess of Wisdom, on modern branding:

"I gave Odysseus the strategy to win a war. But even I can’t outsmart a bad brand identity."

🧠 Strategy without good design? That’s just noise in a pretty font.

Wise brands win.

14/08/2025

Running a business is hard enough—your social media shouldn’t be stealing your time.

At The Muse, we take the weight off your shoulders with strategic, engaging, and results-driven social media management.

💡 You focus on growing your business. We’ll handle the scroll-stopping content.

📩 DM us to start growing your online presence today.

Are you stacked out trying to expand and flourish your business? Do you spend hours trying to create unique engaging social media content and grow your digital presence to potential new customers? Here at The Muse we alleviate all of the modern day digital media problems, time is precious and our social media management programme enables business owners to concentrate their time on their business in more effective ways. Get in touch to find out more about how we can help you grow your business! 〽️

06/08/2025

💼 First impressions aren’t everything—they’re everything and more.

When Notion Properties needed a pitch deck that captured attention and investor confidence, we crafted one that delivered both.

✨ A well-designed deck isn’t just eye candy—it’s a business tool.
Strategic, story-driven, and visually compelling.

🎯 Your brand deserves more than bullet points. Let’s turn your pitch into a powerful narrative.

31/07/2025

🧠 CONTENT LIFESPAN 101

Some posts fizzle out in 24 hours… others live on for months. ♻️
That Instagram carousel you spent hours on? Repurpose it.
→ Turn it into a blog.
→ Build an email campaign.
→ Film a quick video.
→ Pin it!

Good content shouldn’t be single-use.
Maximise the mileage. Multiply the impact.

〽 The Muse Marketing

Let's talk LIFESPAN ♻️

Not all social platforms are created equally when it comes to content life span! If you post on platforms such as Instagram or Facebook, you might consider increasing that piece of content's longevity by creating some video, a blog post, e-mail marketing campaigns or a pin on the same topic.

As content creators, we all know just how much work *actually* goes into a single Instagram / Facebook post...so make it worth your while!

〽 The Muse Marketing

23/07/2025

🚨 BIG NEWS for Instagram! 🚨
Your IG posts are about to step out of the app and into the Google spotlight. 👀✨

Starting July 10, public Instagram content — photos, videos, AND captions — will be indexed by Google.

Which means:
💡 Your IG posts can now show up in Google searches
💡 Captions, alt text & hashtags = new SEO gold
💡 You could reach people who don’t even use Instagram

This is HUGE for brands. It turns Instagram into a discoverability tool beyond just likes and follows. Think of your posts as mini landing pages with major ranking power. 💥

🔍 SEO is no longer just for blogs and websites — it’s coming for your content strategy too.

📢 Now’s the time to:
✅ Rethink your caption strategy
✅ Refresh your hashtag game
✅ Make every post Google-friendly
✅ Maximise visibility outside the feed

The open web just cracked Instagram wide open. Are you ready to be found?

14/07/2025

🚀 Is your social media looking disjointed, inconsistent, or outdated?

Your brand deserves a cohesive, high-end look that stands out. With The Muse Mastery Social Makeover, we can transform your social presence with:

✔ Bespoke Canva templates 🎨
✔ Branded colour palette & fonts 🏷️
✔ Profile & cover image designs 📱
✔ Instagram highlight icons ✨
✔ A visual style guide for consistency

💡 Your social media should work as hard as you do - let’s give it the professional polish it needs.

DM to get started!

11/07/2025

Troy didn’t fall to brute force—it fell for a gift that wasn’t what it seemed. 🎁🐎

In marketing, the same danger lurks: flashy offers, surprise DMs, “value” that’s really a sales trap in disguise. It might get you in the door, but it won’t build trust—or loyalty.

💡 Outreach should offer, not ambush. Show up with sincerity. Lead with value. Let your presence feel like a gift, not a ploy.

🎯 Be the gift and the giver.

08/07/2025

📣 Another win in print – and this time, we’re in print that moves.

We recently designed a clean, engaging advertorial for Andalucia On Foot featured in Country Walking Magazine – a magazine loved by adventurers, nature-lovers, and hikers across the UK. 🥾✨

The brief? Make it feel like the trails – authentic, clear, and compelling.
The result? A story-led ad that feels right at home on the page and in the wild.

At The Muse Marketing, we create print with purpose – whether it's a flyer, brochure, or full-page advertorial, our work is designed to connect and convert.

📩 Want your next print piece to land with meaning? Let’s chat: https://themusemarketing.co.uk

02/07/2025

🎯 3,000 new emails. £30 spend. Two weeks.

How? A smart, snack-worthy giveaway just in time for Father’s Day. 🥒

🎁 We gave away a Ploughman’s Lunch Box Gift Set packed with Drivers Pickles favourites – perfect for dads who treat the pickle jar like treasure.
📢 Ran targeted PPC ads
💸 £30 total ad spend
📅 2-week promo window

💥 The result?
✅ Over 3,000 entries
✅ Over 3,000 new subscribers
✅ That’s just 1p per lead 🤯

Now they’ve got a primed list of foodie fans—ready for future launches, promos, and product drops.

💡 Want results like this? DM us to chat.

02/07/2025

🎯 What Makes a Bad Logo?

Not all logos are created equal, and the wrong one can hold your brand back. Here are 5 common logo mistakes to avoid:

⚠️ Too Complex – If it’s hard to decode, it’s hard to remember.
⚠️ Generic – A forgettable logo = a forgettable brand.
⚠️ Unreadable – If people can't read it, they won't connect with it.
⚠️ Poor Colour Choices – Colours speak loud. Make sure they say the right thing.
⚠️ No Versatility – Your logo should shine on a billboard and a business card.

At The Muse Marketing, we create logos that don’t just look good, they work. Let's design one that reflects your personality and builds real recognition.

✨ Ready to elevate your brand? Let’s talk.

©️ A good logo is essential to building a strong brand identity, but what makes a bad logo? Inexperienced designers can make some common mistakes when designing logos, which can have negative consequences for your business. Here are some elements that make a bad logo:

⚠️ Complexity: A logo that is too complex can be overwhelming and confusing. A logo should be simple and easy to recognise, even at a glance.

⚠️ Generic: A generic logo can make your business seem unremarkable and forgettable. It's important to create a unique logo that stands out from your competitors and reflects the personality of your brand.

⚠️Unreadable: A logo that is difficult to read can create confusion and frustration among your customers. A good logo should be easily readable, even at small sizes.

⚠️ Poor Colour Choices: Colour is a critical aspect of a logo, and choosing the wrong colours can have a negative impact on your brand. Inexperienced designers may choose colours that clash or are too similar to the competition.

⚠️ Lack of Versatility: A logo that is not versatile can be a liability. A good logo should be easily adaptable to different mediums and sizes, without losing its impact.

At The Muse Marketing, we understand the importance of a good logo and the significant risks associated with a bad one. Our experienced designers can help you create a logo that represents your brand's unique personality and really sets you apart.

Contact us today to learn more about our branding services and how we can help you create a logo that elevates your business.

02/07/2025

🚨 TREND WATCH: Deinfluencing is Disrupting the Feed 🚨
Tired of being told to buy, buy, buy? So is the internet.

Enter “Deinfluencing” – the TikTok movement where creators are calling out overhyped products and pushing back against influencer-fuelled overspending. With 100M+ views and counting, it’s clear: audiences want honesty over hype.

Some say it’s just “reverse influencing” — but it’s also a consumer rebellion 🔥. People are reclaiming their spending power and challenging the algorithm.

💬 Seen it in your feed? What brands are getting deinfluenced, and what does this mean for marketers? Let’s talk.

🚨🔥 TREND ALERT: "Deinfluencing" is SHAKING UP the socials! 🔥🚨

👀 Ever felt like influencers are just pushing you to SPLURGE 💸 on stuff you don't need? Enter "Deinfluencing" – the TikTok trend that's flipping the script! 🔄 With 100M+ views 📈, creators are spilling the tea ☕ on what NOT to buy!

Some marketers claim it's just "Reverse Influencing" 🔄. These viral vids 📹 feature creators exposing their collections 🗃️ of influencer-endorsed items and how they're saying NO to mindless spending! 🙅‍♀️💵

🔥 Consumer Power Unleashed! 🔥
This is more than a trend; it's a REVOLUTION! 🌪️ It's about reclaiming your choice 🗳️ and your wallet! 💰

👀 Spotted Any Brands? 👀
What brands have you seen getting the "Deinfluence" treatment? 🎯 Share and let's keep this convo going! 🗨️

🌱💪

28/06/2025

The Sirens knew how to get attention. 🎶 But their song? All allure, no anchor.

In marketing, clickbait is the modern siren call—flashy, urgent, irresistible... but ultimately empty. Sure, you might get a click. But will you get connection?

✨ True resonance isn’t about tricking your audience—it’s about tuning in to what they truly want and need. Say something that sticks, not just something that snags.