08/07/2025
If somebody asked you to think of a bear in a blue coat and a red hat, who loves marmalade sandwiches, you’d know it was Paddington. This is brand awareness.
It’s something subtle that we don’t think about that has a huge impact.
For example:
🐻 Yellow bear, red t-shirt, loves honey. Who am I?
🐻 Yellow bear, white eye patch with colourful spots. Who am I?
🐻 White bear, yellow & black tartan trousers & scarf, red jumper. Who am I?
We get used to seeing these recognisable features from popular characters and it raises awareness as to who they are. The same goes for branding. People come to recognise your colours, fonts, logos and much more, which creates a power greater than we realise and show’s the true importance of branding.
Daniel Dennis and I talk about exactly this in his new podcast episode... amongst other interesting topics. If you’d like to check it out, you can head to the link in the comments.
This windswept shot was from a filming day we’ve had recently - there’s plenty of content still to come... and a blooper reel 😅 so be sure to keep an eye out on here!
Oh and, can you guess who the 3 bears are from their descriptions above?
