The Social Muze

The Social Muze Amy | Social Media Manager & Content Creator

“What do you actually do as a social media manager?”It’s a fair question…and honestly, one I love answering.Because it’s...
23/04/2025

“What do you actually do as a social media manager?”

It’s a fair question…and honestly, one I love answering.

Because it’s not just about pretty posts or keeping your feed active.

It’s about:
✨ Crafting a strategy rooted in your goals
✨ Understanding your audience and what makes them engage
✨ Designing content that reflects your brand and builds trust
✨ Writing captions that actually connect and convert
✨ Making sure your profile, hashtags, visuals, and copy all align
✨ And keeping everything consistent, intentional, and... not overwhelming

There’s a whole lot that goes into making social media work for a business, and I get how easy it is to underestimate it.

That’s why I’m breaking it all down in today’s post!

So whether you’re DIYing your content or ready to outsource, you know what a strong social media foundation really looks like.

Save it for when you need clarity. Share it with someone who’s doing it all solo. Or just come see what’s possible with the right system behind you 💭

“Why isn’t my Instagram growing? I’m posting all the time.”A client asked me this before I started working with him, com...
06/03/2025

“Why isn’t my Instagram growing? I’m posting all the time.”

A client asked me this before I started working with him, completely frustrated :(

And I get it

He was putting in the work, posting carousels, reels, even trying trending audios.

But his engagement? Baree.

His followers? Not converting into clients.

And he was starting to wonder if Instagram was even worth the effort.

Here’s what was happening:
❌ He was posting just to post, without a real plan.
❌ His content had no clear messaging, so people scrolled past.
❌ He wasn’t actually talking to his audience, just hoping they’d engage.

I reworked his entire content approach, focusing on strategy over random posting.

Within weeks, he saw:
✅ Higher engagement from his ideal audience
✅ More DMs from potential clients
✅ A content system that made posting easier instead of stressful

If you’re stuck in the “posting but not growing” cycle, let’s change that🙏

DM me “STRATEGY” and let’s chat about how to make your content actually work for you.

Figuring out what to post on social media can be overwhelming and draining… Especially as a busy business owner.I get it...
24/02/2025

Figuring out what to post on social media can be overwhelming and draining…

Especially as a busy business owner.

I get it.

Keeping up with content, engagement, and trends on top of running a business?

It’s a lot.

But that’s where I come in.

✨ I take the stress off your plate so you can focus on what you do best.

Here’s how:

📅 Content Calendar? Done. No more last-minute panic posts—I plan and schedule everything in advance.

📲 Consistent Presence? Covered. Your brand stays active and engaging, even when you’re too busy to think about it.

💬 Engagement? Handled. Comments, DMs, community-building—I make sure your audience feels heard and valued.

I would say the same about your job—I wouldn’t even attempt it in fear of doing it wrong. 😂

That’s why we all have our strengths! You run your business, I’ll handle your socials.😉

💬 What stresses you out the most about social media?



You all hear me blabbing on about a social media strategy… but what actually is a social media strategy? 🤔Sooo many busi...
11/02/2025

You all hear me blabbing on about a social media strategy…

but what actually is a social media strategy? 🤔

Sooo many business owners dive into social media thinking, If I just post consistently, the followers, engagement, and sales will come…

But after months of posting, nothing really changes. Growth is slow. Engagement feels forced. And sales? Let's blame someone.

Sound familiar? You’re not alone. The truth is, social media without a strategy is just noise.

🚨 Posting every day with no real direction
🚨 Struggling to stand out in a crowded market
🚨 Seeing low engagement and wondering, Is anyone even listening?
🚨 Wasting time and energy without getting real results

A strong social media strategy isn’t about throwing random posts out there and hoping something sticks.

It’s about building a roadmap that turns followers into an engaged audience, and an engaged audience into paying customers.

A real strategy covers everything:
✔️ Who you’re talking to (because “everyone” isn’t a target audience)
✔️ What makes your brand unique (so you don’t blend in with the competition)
✔️ The right content mix (so your posts attract, engage, and convert)
✔️ A marketing funnel that guides your audience step by step
✔️ KPIs to track what’s actually working (so you’re not just guessing)

So, here’s a sneaky peek at mine... 👀

If you’re a business owner, has your SMM ever shown you something like this? Because if not, they mayyyy just be winging it.

And to all the social media managers out there, send this to anyone who thinks our job is just “posting.” 😉

Confession...When I first started in social media, Instagram Insights were a complete mystery to me. 😅I remember staring...
20/01/2025

Confession...

When I first started in social media, Instagram Insights were a complete mystery to me. 😅

I remember staring at the numbers and charts thinking, ‘What is all of this? Why does it matter?’

It was like a whole new language.

I’d post content, cross my fingers, and hope it would land, then check the numbers and feel completely lost.

But then, it clicked. I realised the data wasn’t just random figures and it was actually telling me something!

It showed me when my audience was online, what posts made them stop scrolling, and even what they didn’t like.

Those little insights help me craft a strategy. I wasn’t just throwing content into an empty room and closing the door anymore; I had a strategy.

And trust me, the results spoke for themselves.

As time went on, I saw that it wasn’t about having the ‘perfect’ post, it was about understanding your audience. When you know them, you know exactly how to speak to them. 🎯

So, if you’re feeling overwhelmed by those numbers, I get it. But trust me, once you learn how to read them, you’ll start seeing your growth 🌱

Save this for later when you’re looking at your metrics, and if you need help, drop me a DM! 📩

✨ Now Booking Clients for 2025! ✨A year ago, I worked with a brand owner who wasn’t sure if they really needed a social ...
06/01/2025

✨ Now Booking Clients for 2025! ✨

A year ago, I worked with a brand owner who wasn’t sure if they really needed a social media manager.

They had a few wins here and there but felt stuck, posting randomly and hoping for the best.

Fast forward to now: their engagement has tripled, their DMs are flooded with inquiries, and they’ve finally built the online presence they’ve been dreaming of. 🚀

Sound familiar?

If you’re wondering whether hiring a social media manager is right for you, let’s have a chat.

No pressure, no strings attached, just an honest conversation about your goals and what’s possible.

Every brand is unique, and that’s why I offer bespoke packages tailored to fit your needs.

Whether you’re looking for a full strategy overhaul, better engagement, or someone to take the whole thing off your plate, I’m here to help.

✨ Let’s make 2025 the year your socials truly shine!

👉 DM me or email [email protected] to book a free call.

Let’s talk about how we can grow your brand together. 💬

I can’t tell you how many times I’ve heard this from business owners. And while I totally get it — we all want to save t...
05/01/2025

I can’t tell you how many times I’ve heard this from business owners.

And while I totally get it — we all want to save time and money — here’s the truth: managing social media is so much more than just posting pretty pictures. 📸

I used to think I could handle everything too… but then I realised, social media is a full-time job that requires strategy, creativity, engagement, and constant analysis to grow and drive results.

When I started working with clients, they told me they tried managing social media themselves and got overwhelmed with all the details.

Engagement? Check.

Strategy? Not quite.

And consistency? Let’s just say the posts were more random than planned. 😅

Here’s the thing

A Social Media Manager doesn’t just create posts.

We craft strategies, engage with your audience, and analyse performance so you can focus on growing your business, not stressing about your Instagram feed.

Ready to stop guessing and start seeing results? 📈

👉 DM me and let’s talk about how I can take your social media to the next level.

Want your social media to work FOR you? I get it. You’ve tried posting, hoping for the best, but nothing seems to click....
04/01/2025

Want your social media to work FOR you?

I get it. You’ve tried posting, hoping for the best, but nothing seems to click. It feels like you’re just wasting time? 🙄

Well, I’ve been there. I used to make the same mistake — posting randomly without a clear plan. But then I learned that having a clear, intentional strategy is the key to turning your social media from a time-sink into a lead-generating machine. 💡

Here’s the truth: Social media isn’t just about showing up. It’s about showing up with purpose. 🎯

I’ve broken down the 7 steps to create a social media strategy that actually works — and I’m not talking about just pretty pictures. I’m talking about engaging your audience, driving real results, and generating leads that turn into sales. 🚀

So, are you ready to stop winging it and start growing your business online?

👉 DM me to get personalised help creating a strategy that works for YOUR business!

Hi, I’m Amy!✨After years of helping businesses tell their stories and build their brands online, I’ve finally decided it...
23/11/2024

Hi, I’m Amy!✨

After years of helping businesses tell their stories and build their brands online, I’ve finally decided it’s time to give my own brand a little love. 🙌

I’m beyond excited to launch The Social Muse!

It’s been a journey of creativity, inspiration, and a little bit of procrastination (because, you know, running everyone else’s socials first 😉).

Whether you’re a small business, an entrepreneur, or someone ready to take their brand to the next level, I’m here to make your social media work harder for you.

This is just the start, and I can’t wait to show you how we can create strategic, engaging content that brings your brand’s vision to life in ways that resonate and grow your business!

Stay tuned, exciting things are coming your way! 💫

You might be wondering... What IS Social Media Management? And do I really need it? 🤔Let me tell you—I’ve been in market...
19/11/2024

You might be wondering... What IS Social Media Management? And do I really need it? 🤔

Let me tell you—I’ve been in marketing for 2 years, and even I know what it feels like to put your socials on the back burner because you’re so busy focusing on your business. I’ve only just found the time to set up my own socials!

If you’re feeling overwhelmed by social media or struggling to keep your posts on point, trust me, you’re not alone—and YES, you absolutely need my help! 🙌

I’m launching my Social Media Management Package on November 22nd, and I’m opening spots for client intakes! 🎉

With my SMM package, I’ll take care of everything—from creating strategic content to engaging with your audience, tracking your progress, and posting stories—so you can finally focus on growing your business. 📈✨

👉 Does this sound like you?
• No strategy behind your posts
• Too overwhelmed to keep up with socials
• Burnt out posting every day
• Want to focus on other areas of your business

If you’re nodding along, it’s time to hand off your socials to someone who gets it.

Let’s work together to make your social media as amazing as your business is!

DM me today to secure your spot and book your free discovery call. 🌟

Let’s go! 😎

Address

Liverpool

Website

Alerts

Be the first to know and let us send you an email when The Social Muze posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Featured

Share