27/01/2025
C R E A T I V E • C I R C L E
Super-chuffed to be judging the Creative Circle Awards again this year.
What I love about the Creative Circle awards over others is that it’s all about the creative IDEA. Not the results or the ‘effectiveness’ for the brand, sales made or w***y brand recall metrics (“…and the results were ASTOUNDING.” Yawn.)
The idea: pure and simple. And, trust me, the debates in the jury room reflect how subjective this can be..!
The other thing I love is that the first rounds are judged by over 800 creatives, so no one person playing God, it’s a proper subjective approach to how far you can push creative thinking. And that’s really exciting.
Entries close on 31st Jan, so get your best work in there, I’m ready to have my socks blown off!