[Post by Jo] I first met Emilia nearly 4 years ago when we were both selected to run the social media and moderate discussion groups for a famous book club (which is nearing half a million followers on Instagram). Our previous jobs have bought us around a decade of experience in the creative industries with skills including graphic design, photography and creative writing.
We decided a few months ago that we would bring our skills together and start our own business in Social Media Marketing/Management. Our main focus is to help business owners (primarily women, although we do help men too!) to really boost their business through the power of social media marketing on Instagram and Facebook.
Posting on your social media channels can be extremely time consuming, especially when research is needed to make the most out of your post! You need to know the best hashtags to use to engage more people, the best time to post to reach your maximum audience and most of all the ability to write about something that is relevant to your business.
We have you covered. Whether you are only looking to post something a couple of times a week, or are looking to post a couple of times a day - we offer various packages designed to work best for your business.
Facebook and Instagram Ads
As a business, getting seen on Facebook is extremely difficult these days. In fact whenever you make a post on Facebook, it will only be seen by 2-3% of your entire audience! The reason for this is that a few years back Facebook changed their algorithm to focus more on generating money through Facebook Ads, and with Facebook also owning Instagram - it all works under the same system.
The good thing about ads, is that you can target your post/ad to be seen by the exact audience that would benefit from your product or service! For example if you had the need to target 25 year old males who live in Devon who like motorbikes - then we can build adverts that will specifically target that demographic! It’s hugely beneficial for businesses as it is often so instant and a much cheaper way of advertising than putting an ad on a billboard or in a magazine.
Instagram Analytics
So you have a good following on Instagram, but you probably want to know month on month how well your posts are being received? Our Instagram analytic reports include lots of stats including the demographic of the people seeing your posts, the Countries you are reaching, the number of people who have clicked through to your website, the number of impressions you have, the number of people who have bookmarked your post (shall I go on...?) okay... the number of new followers each post brings you, the post which has generated the most engagement, the number of people that have found you through hashtags.... and so on!
When you have all of this data in front of you, it gives you a great idea about the sort of content that works well for your business and the type of audience you are catering for. It should therefore make the content creation side of the process much easier!
Instagram Audit
This is a simple one-off process. We take a good look through your Instagram account, particularly looking at key areas such as how your profile is set out, the images you are using, the hashtags you are using and how your competitors are doing. We will then send you a report of our findings, including highlighting any areas where we feel you could improve, what you are doing well, if there are any key elements missing to your page and just general advice on potential improvements.
If you are interested in Ladybird Media helping your business grow then we’d love to hear from you! Please feel free to get in touch: [email protected]
