07/01/2026
I just read an article published in about how various condiments are becoming cooking ingredients. We are in an era where consumers, including in the UK, are becoming more adventurous as dining at home increases. Rather than adding a dash of a condiment at the table, at-home cooks are looking for more from their pantry.
Of course I started thinking about condiments and preserves of the US South, my family’s heritage. Favourites such as pickles and relishes are viewed as accompaniments; but in reality they’re actually ready-made layers of seasoning and technique that can and should be used as ingredients in the cooking process.
I told someone recently that chow chow — a pickled relish known and loved throughout the US South (yes, The Garden of Eva makes an award-winning one) with a growing fan base here in the UK — is like salt and pepper for me. But it’s more than a great condiment for a burger or sausage. Stir some into beans and stews and you get a brightness from the relish’s acidity. Stirred into warm grains with herbs, you get an instant pilaf base. Try blending chow chow with extra virgin olive oil and vinegar and you get a really flavourful dressing with crunch and a nice acidity.
I could give other examples, but you get the idea.
This matters for retailers and food businesses: craft and small-batch condiments are really pre-applied culinary labour. The makers of these gems have combined texture, acid, sweetness, tang, and spice. This means operators can reliably scale big flavours across their SKUs and menus while saving precious prep time and lowering waste.
For retailers, multi-purpose condiments broaden the ingredient story that they present to customers: they’re getting not just food enhancers, but multi-purpose solutions that generate repeat use and increase basket value.
Finally, given the ongoing cost-of-living crisis, consumers — even affluent ones — are looking for more value out of what they buy for at-home use. They don’t mind paying a little more, so paint the picture for them.
And give a second look to the great preserves and condiments of the US South!