shady.club

shady.club Helps sustainable fashion retailers circumvent greenwashing and grow their business.

Jewelry requires a different sustainability approach and therefore a different lens when considering its impact on the i...
01/07/2023

Jewelry requires a different sustainability approach and therefore a different lens when considering its impact on the industry. Its material, supply chain, and waste differ greatly from its apparel counterparts from the way metals and gems are mined to their degradation and recycling.

What jewelry brands stand out to you when it comes to sustainability? What do you look for?

It's almost a form of greenwashing- but perhaps it's also a clear representation of how our language inside the sustaina...
26/06/2023

It's almost a form of greenwashing- but perhaps it's also a clear representation of how our language inside the sustainable fashion industry fails to directly address and differentiate eco-friendliness language from other aspects of clothing impact, like animal welfare and human impact.

What do you think?

We love when regulators and government step up to the plate. Recent regulations in the EU are coming together in an effo...
12/06/2023

We love when regulators and government step up to the plate. Recent regulations in the EU are coming together in an effort to mitigate fast fashion’s effect on the planet, including an explicit ban on the destruction of unsold and returned textile goods, prevention and minimization of microplastic and microfiber pollution in the environment, ensuring fair and ethical trade, and ending greenwashing.

Rapporteur Delara Burkhardt (S&D, DE) said: "Consumers alone cannot reform the global textile sector through their purchasing habits. If we allow the market to self-regulate, we leave the doors open for a fast fashion model that exploits people and the planet’s resources. The EU must legally oblige manufacturers and large fashion companies to operate more sustainably. People and the planet are more important than the textile industry’s profits. The disasters that have occurred in the past, such as the collapse of the Rana Plaza factory in Bangladesh, growing landfills in Ghana and Nepal, polluted water, and microplastics in our oceans, show what happens when this principle is not pursued. We have waited long enough - it is time to make a change!"

Source: europarl.europa.eu

The WCS Pitch Competition is just around the corner, and we are thrilled to announce that SHADY.CLUB has been selected a...
07/06/2023

The WCS Pitch Competition is just around the corner, and we are thrilled to announce that SHADY.CLUB has been selected as one of the 11 companies to pitch. Join us on June 9th at 12 pm PST for the virtual event with where we'll be presenting SHADE, our innovative sustainable-focused business, to a panel of industry leaders. Let's show the world what we can achieve as women in the cleantech industry.

Use code WCSPITCH25 for 25% off

Learn more and register here: https://www.womenincleantechsustainability.org/2023-pitch-competition/

Happy International Women’s Day from us 🫶
09/03/2023

Happy International Women’s Day from us 🫶

International Women’s Day is upon us! 💓 We thought we’d tell you about some of the coolest women from across the fashion...
08/03/2023

International Women’s Day is upon us! 💓 We thought we’d tell you about some of the coolest women from across the fashion, climate, activism and justice space.

Happy IWD everyone 🫶

In celebration of International Women’s Day these are some female founded brands we’re in total awe of 🫶💓
07/03/2023

In celebration of International Women’s Day these are some female founded brands we’re in total awe of 🫶💓

The cartoonification of clothing is here. Puffy shoes, jackets, shirts, and bags straight out of your childhood polly po...
06/03/2023

The cartoonification of clothing is here. Puffy shoes, jackets, shirts, and bags straight out of your childhood polly pocket's wardrobe have hit the runways this season from Loewe to Prada.

The designs are an interesting symptom of how digital technology is driving aesthetics, and we are all for fashion reflecting the current interests of society. But what is this clothing made of? Does anyone else feel this aesthetic is taking us straight into a new wave of synthetic clothing?

Let's hope the brands building these designs are using natural materials and at most, recycled synthetics instead of new ones.

What do you think about the shift? Tag other brands you think are following this trend!



Img credits: Prada, Loewe, and MSCHF

The best sustainable alternatives 👙
01/03/2023

The best sustainable alternatives 👙

Guilt and shame culture is rampant  when it comes to sustainable fashion, some of it warranted (I mean, SHEIN hauls? 🙄),...
22/02/2023

Guilt and shame culture is rampant when it comes to sustainable fashion, some of it warranted (I mean, SHEIN hauls? 🙄), but fashion shouldn’t be about guilt and shame. It should be about expressing yourself. You can prioritize yourself and the planet with the right tools 🥰

Sustainable mens wear options that doesn’t break your budget 🌱🫶
21/02/2023

Sustainable mens wear options that doesn’t break your budget 🌱🫶

Anyone else noticed the “subtle” removal of sustainability-related keywords in fast fashion? Sustainable, Eco-Friendly, ...
13/02/2023

Anyone else noticed the “subtle” removal of sustainability-related keywords in fast fashion?

Sustainable, Eco-Friendly, Responsible, Conscious, and Recycled are blocked from sites like H&M and ASOS 🙄

Here’s a little explanation if you wondered why!

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