Marketing Trek

Marketing Trek Marketing Trek is a monthly podcast dedicated to the profession of marketing. Each month a guest discusses a hot topic and our hosts explore marketing news.

If you’d like to take part or have ideas for the show, please get in touch!

New Episode! "80. The Unicorny Marketing Manifesto: What marketing is"In a slight shake-up from the usual, Dom goes solo...
13/08/2024

New Episode! "80. The Unicorny Marketing Manifesto: What marketing is"

In a slight shake-up from the usual, Dom goes solo and tackles the challenge of defining marketing and its significance within businesses today. Drawing from over 80 podcast episodes and his own experiences, Dom outlines a ma...

In a slight shake-up from the usual, Dom goes solo and tackles the challenge of defining marketing and its significance within businesses today. Drawing from over 8…

New Episode! "79. Sounds like marketing sci-fi, is the future"In this episode of Unicorny, Dom Hawes continues his conve...
08/08/2024

New Episode! "79. Sounds like marketing sci-fi, is the future"

In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on the evolution from artificial general intelligence (AGI) to a...

In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on …

New Episode! "78. Fry your brain: Quantum computing, AI and marketing"Discover the future of marketing with Dom Hawes an...
06/08/2024

New Episode! "78. Fry your brain: Quantum computing, AI and marketing"

Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these technologies will transform creative development, hyper-personali...

Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these tech…

New Episode! "77. The secret sauce to marketers' mojo?"Welcome back to Unicorny! In this episode, host Dom Hawes continu...
01/08/2024

New Episode! "77. The secret sauce to marketers' mojo?"

Welcome back to Unicorny! In this episode, host Dom Hawes continues his discussion with psychologist Simon Hartley, focusing on how to reignite enthusiasm in marketing teams. Building on the PEAR framework discussed in part o...

Welcome back to Unicorny! In this episode, host Dom Hawes continues his discussion with psychologist Simon Hartley, focusing on how to reignite enthusiasm in market…

New Episode! "76. Everything gone PEAR shaped? Here's why that’s a good thing"In this episode of Unicorny, host Dom Hawe...
30/07/2024

New Episode! "76. Everything gone PEAR shaped? Here's why that’s a good thing"

In this episode of Unicorny, host Dom Hawes addresses the troubling issue of job satisfaction among marketers. With the help of Simon Hartley, an esteemed author and sports psychologist, they explore why only half of marketer...

In this episode of Unicorny, host Dom Hawes addresses the troubling issue of job satisfaction among marketers. With the help of Simon Hartley, an esteemed author an…

New Episode! "75. Aligning strategy with business goals"In this episode of Unicorny, host Dom Hawes continues his conver...
25/07/2024

New Episode! "75. Aligning strategy with business goals"

In this episode of Unicorny, host Dom Hawes continues his conversation with James Gatoff, Group Chief Marketing and Communications Officer at Lombard International Group. James shares his expertise on integrating marketing wi...

In this episode of Unicorny, host Dom Hawes continues his conversation with James Gatoff, Group Chief Marketing and Communications Officer at Lombard International …

New Episode! "74. Breaking boundaries by bootstrapping broadcast"In this episode, Dom Hawes chats with James Gatoff, Gro...
23/07/2024

New Episode! "74. Breaking boundaries by bootstrapping broadcast"

In this episode, Dom Hawes chats with James Gatoff, Group Chief Marketing and Communications Officer of Lombard International Group, about the complexities of marketing in highly regulated, multi-jurisdictional environments. ...

In this episode, Dom Hawes chats with James Gatoff, Group Chief Marketing and Communications Officer of Lombard International Group, about the complexities of marke…

New Episode! "73. Departmental myopia: the internal trade off between efficiency and innovation"In this second part of o...
18/07/2024

New Episode! "73. Departmental myopia: the internal trade off between efficiency and innovation"

In this second part of our discussion with Blair Enns, we explore the internal dynamics that influence agency-client relationships. Host Dom Hawes and Blair continue to discuss balancing efficiency and innovation, focusing on...

In this second part of our discussion with Blair Enns, we explore the internal dynamics that influence agency-client relationships. Host Dom Hawes and Blair continu…

5 Star Review: So interesting and useful"Smooth production and being well presented are just the background to this grea...
16/07/2024

5 Star Review: So interesting and useful

"Smooth production and being well presented are just the background to this great episode of a great podcast. Whether you’re in B2B or B2C marketing this stu…

So interesting and useful. Published June 21, 2024 by Avid listener 01. on Apple Podcasts.

New Episode! "72. Transforming agency relationships: From outputs to outcomes"Today's episode of Unicorny tackles the co...
16/07/2024

New Episode! "72. Transforming agency relationships: From outputs to outcomes"

Today's episode of Unicorny tackles the complex dynamics between brand marketers and creative agencies, focusing on the dysfunctional commercial relationships that have emerged over recent years. Host Dom Hawes is joined by B...

Today's episode of Unicorny tackles the complex dynamics between brand marketers and creative agencies, focusing on the dysfunctional commercial relationships that …

New Episode! "72. Thesis-Driven Marketing: you heard it here first"Welcome back to Unicorny! In this episode, Dom Hawes ...
11/07/2024

New Episode! "72. Thesis-Driven Marketing: you heard it here first"

Welcome back to Unicorny! In this episode, Dom Hawes continues his chat with Andrew Davies, a CMO and serial entrepreneur. Andrew shares his thoughts on how to integrate value-based pricing, the importance of packaging, metho...

Welcome back to Unicorny! In this episode, Dom Hawes continues his chat with Andrew Davies, a CMO and serial entrepreneur. Andrew shares his thoughts on how to inte…

New Episode! "71. How entrepreneurs create value"In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, ...
09/07/2024

New Episode! "71. How entrepreneurs create value"

In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, Chief Marketing Officer at Paddle, about integrating entrepreneurial principles into marketing strategies. Andrew discusses the benefits of approaching ma...

In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, Chief Marketing Officer at Paddle, about integrating entrepreneurial principles into marketin…

Address

London

Telephone

+442081326146

Website

Alerts

Be the first to know and let us send you an email when Marketing Trek posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Marketing Trek:

Shortcuts

Share

Category