The Influence Crowd

10/09/2026

Through our work with teacher influencers and education campaigns, we’ve seen how TikTok can turn awareness into trust, engagement and action.

🔗Click to discover TikTok influencers that might be relevant to brands looking to influence primary school teachers: https://ow.ly/QoUy50ZmRSt

09/09/2026

PR tip for EdTech brands: data is only half the story.

Data tells journalists why a story matters now. People explain what it actually means.

When we launched IMP Software's report on MAT sector finances, we paired the findings with interviews from MAT leaders and sector experts who brought the budget pressures to life.

Those first-hand perspectives helped drive more than 1,450 report downloads in days and coverage in TES, Schools Week, The Voice and BERA.

🔗Click to read the full case study: https://ow.ly/VkHt50ZmROc

08/09/2026

Crisis management tip: get the facts from the horse’s mouth!🐴

As a PR person, you need to ensure that whatever you say to the media is true. Never state that the situation is under control if it isn’t.

This means you need to go directly to the team or manager dealing with the problem and get the information straight from them. Do not accept a well-meaning messenger as a go between.

Click here for our 'cut out and keep' guide to crisis management for education brands: https://ow.ly/ywTH50R35vv

07/09/2026

Are you an education brand looking for some timely news hooks to create a PR story? Here are some relevant key dates coming up next month that might work for your brand:

🖤Black History Month (October)
🚶‍♀️International Walk to School Month (October)
📚International School Library Month (October)
👩‍🏫World Teachers' Day (5th October)
📝Dyslexia Awareness Week (begins 5th October)
🧠World Mental Health Day (10th October)

04/09/2026

Students bring unpredictable and nuanced questions about s*x and relationships into the classroom, often prompted by what they have seen online.

We are proud to have crafted a report on behalf of Jigsaw Education Group to provide teachers with practical strategies they can use to handle difficult questions in the classroom with confidence.

🔗Read it here: https://ow.ly/XGBF50ZHjxJ

Students bring unpredictable and nuanced questions about s*x and relationships into the classroom, often prompted by what they have seen online.

03/09/2026

Client case study: discover how we strengthened a brand to boost lead generation!🚀

Find out how we were able to go above and beyond a client's objective to secure 5,000 new leads for their mental health training courses for schools and to attract 500 new social media followers over a 12-month period: https://ow.ly/9ngv50UrCTp

02/09/2026

550 report downloads in the first 24 hours.

For a cyber-security report in the schools sector, that is a strong result. It smashed the target we set with Secure Schools and downloads kept climbing to 740.

Cyber is a fear topic and fear topics are easy to get wrong. Scaremonger and schools switch off as they have heard the horror stories before.

So we did the opposite:
1. We led with first-of-its-kind survey data and gave journalists ten days with it under embargo, time to develop proper stories rather than panic headlines.
2. We briefed IT professionals actually working in schools so the press heard from people living with the risk, not just selling the solution.

The result was 12 pieces of coverage, including LBC, the TES and Schools Week, and a client positioned as a leading voice on school cyber-security rather than another vendor shouting about threats.

Read the full case study here: https://ow.ly/32ve50ZmRtu

01/09/2026

If you want to reach teachers, it’s vital you include TikTok in your marketing mix.👩‍🏫

But how do you know what works, what flops and what sparks real engagement?

🔗Read our tips on how to run a teacher influencer campaign on TikTok: https://ow.ly/WWg550YAKn4

27/08/2026

If you are a supplier to the education sector, working on building trust and THEN asking for a sale is critical if you want to see success. Click to find out more: https://ow.ly/8LCT50VLUSu

26/08/2026

📢Client case study. 📢

Discover how we secured coverage for an education client on the coveted BBC Breakfast, BBC lunch time and evening news bulletins, BBC Look East and BBC online: https://ow.ly/yUmM50TIGu7