The Influence Crowd

09/10/2025

Top tip when marketing your education product to teachers: create content that teachers need.💡

Whether your business helps teachers to manage workload, tackle classroom behaviour or make lesson planning easier, creating content that helps them address the issues that matter to them is always the most effective way to encourage meaningful engagement.

So, stay clear of focusing solely on your products. Instead focus on tips or advice.

08/10/2025

Can EdTech firms reach teachers on TikTok? Absolutely.

Click to discover how education brands can use TikTok to raise awareness of their products and services in the teaching community: https://ow.ly/un5750VquOm

07/10/2025

Are you an education brand looking for some timely news hooks to create a PR story? Here are some relevant key dates coming up next month that might work for your brand:

😠National Stress Awareness Day (5th November)
🍽️National School Meals Week (begins 6th November)
🎵World Nursery Rhyme Week (begins 10th November)
🚸Anti-Bullying Week (begins 17th November)
🌏International Students' Day (17th November)
🧒Universal Children's Day (20th November)

05/10/2025

Can you remember the name of your favourite teacher? 👨‍🏫

Today is World Teachers’ Day; a celebration of the dedicated educators across the globe who shape the future by imparting knowledge and inspiring young minds!

Thank you for everything that you do.

02/10/2025

With a radical overhaul of council structures underway, how to build a strong unitary authority?

Delighted to share coverage in Government Technology that we secured for our client NEC Software Solutions in partnership with Our Wiltshire.

Read it here (page 52): https://ow.ly/Xzlr50WUo4V

Digital solutions & innovations for the public sector

01/10/2025

And when done right, PR can be incredibly powerful for your education brand!🔥

Get in touch with The Influence Crowd to find out what we can do for your business: https://ow.ly/bGKF50VqrVV

30/09/2025

In marketing, the phrase ‘know your audience’ is thrown around a lot, but what does it actually mean?

By understanding your audience’s key concerns or issues, you’ll be able to build trust with schools – and for suppliers to the education sector, trust is the foundation for success.

🔗Here are three key pieces of audience research that will help you to understand what teachers really want from marketing teams: https://ow.ly/lmao50TsTNn

27/09/2025

A special shout out to all of the amazing Teaching Assistants out there on National Teaching Assistants Day! 🙌

You play a pivotal role in classrooms across the country. Thank you for all that you do!

25/09/2025

How do you get schools to know and trust your brand when you're entirely new to the sector?

Nobody knew the Juniper Education name when they first launched, so we were asked to help build their brand quickly to generate leads.

Here's what we did: https://ow.ly/pwlL50Vqqji

24/09/2025

✨ Big news – we’ve started working with Jigsaw Education Group! ✨

With the new RSHE guidelines putting more focus on how schools support children’s wellbeing and relationships, it’s never been more important for teachers to have the right tools for these lessons.

Jigsaw already works with over 6,500 schools worldwide, offering ready-to-use PSHE and RE programmes that give teachers confidence and frees up their time. Their approach helps children to build resilience, emotional literacy and a sense of wellbeing alongside their learning.

We’re working on something exciting that we can’t wait to share. But for now, no spoilers!👀

23/09/2025

Do you know sign language?

It's the International Week of Deaf People and this year's theme is ‘Sign up for Sign Language Rights’.

As well as Deaf people feeling connected to their Deaf community, they should also feel connected to wider society and those without a hearing impairment.

If people come together to show awareness for Deaf people within communities, it can help to better connect them to others.

People can become more educated about how to communicate with Deaf people, contributing to positive change and breaking down stereotypical barriers.

18/09/2025

You've created a fabulous piece of cornerstone content to influence teachers, but now what?

📣Read our blog post to discover ways to break up your content and get the most out if it: https://ow.ly/ulum50Tuapc