The Influence Crowd

The Influence Crowd PR agency specialising in education and corporate comms. We’re quite a bit different and we think

Are you an education brand looking for some timely news hooks to create a PR story? Here are some relevant key dates com...
05/01/2026

Are you an education brand looking for some timely news hooks to create a PR story? Here are some relevant key dates coming up next month that might work for your brand:

🧠Children's Mental Health Week (9th-15th February)
💻Safer Internet Day (10th February)
👨‍🔬Day of Women and Girls in Science (11th February)
🏆Education Resources Awards 2026 deadline (no later than 5pm on 26th February)

When it comes to PR, you can’t just contact the One Show or The Times and say, ‘Hey we are doing interesting stuff, you ...
02/01/2026

When it comes to PR, you can’t just contact the One Show or The Times and say, ‘Hey we are doing interesting stuff, you should feature us.’

Instead, you need to find a way to turn your company’s story into one the media wants to cover and that takes practice.

To help, we’ve come up with a fictional brand and created some feasible news stories for it so you can see how the PR alchemy works: https://ow.ly/Juk250UHtXX

May the coming year bring you happiness and success!🥳 #2026
01/01/2026

May the coming year bring you happiness and success!🥳

#2026

TikTok has rapidly become a powerful platform that brands can use to engage with teachers.👩‍🏫Why? Because its content is...
30/12/2025

TikTok has rapidly become a powerful platform that brands can use to engage with teachers.👩‍🏫

Why? Because its content is consistently unlike any other platform.

Where else can you go and get ‘Day in the Life’ content from a Geography teacher, ‘What I Wore’ content from an Early Years teacher, ‘How To’ tips on using ICT in the classroom and posts about the funniest things Year 9s have asked in s*x education classes? All expertly fed by a powerful algorithm that just seems to get you.

⭐Get your copy of our free guide to discover the top UK teacher TikTok influencers to partner with to generate more buzz about your brand: https://ow.ly/kfnF50XrBlF

A quarter (28%) of UK teachers use TikTok - is your education brand taking advantage of this promotional opportunity?⭐Ou...
23/12/2025

A quarter (28%) of UK teachers use TikTok - is your education brand taking advantage of this promotional opportunity?

⭐Our free guide reveals the top UK teacher TikTok influencers to follow and partner with: https://ow.ly/gJly50XrBjs

An EdTech company asked us to run a targeted campaign encouraging primary leaders and teachers to sign-up for details on...
22/12/2025

An EdTech company asked us to run a targeted campaign encouraging primary leaders and teachers to sign-up for details on its toolkit for speech and language support.

🔗Discover our approach and how we were able to achieve brilliant results on their behalf: https://ow.ly/Kfuc50VLVrV

A common misconception when working with influencers? “A big audience means better results.” We’ve worked with influenc...
18/12/2025

A common misconception when working with influencers? “A big audience means better results.”

We’ve worked with influencers who have 10k followers that have outperformed those with 100k. Why? Because their audience is loyal, engaged and full of teachers who save, comment and share.

🔗We reveal further top tips in our new blog post on how to run a teacher influencer campaign on TikTok: https://ow.ly/ONUe50XGaOe

Not all EdTech brands have the money or time to set up their own TikTok channel so partnering with teacher influencers o...
17/12/2025

Not all EdTech brands have the money or time to set up their own TikTok channel so partnering with teacher influencers on TikTok is one way to still tap into this audience.

And even for brands with a strong presence on the platform, an influencer hook-up is a good way to extend your brand’s reach and can provide a gateway to developing more creative content.

👨‍🏫📱Discover the top UK teacher TikTok influencers by reading our free guide: https://ow.ly/Efnf50XrB1A

Education brands! Three important things to remember when it comes to doing audience research that will help you to deve...
16/12/2025

Education brands! Three important things to remember when it comes to doing audience research that will help you to develop marketing campaigns that earn your product a place in schools:

1. Data is king 📊
Teacher Tapp offers free weekly insights into teachers’ views, with options for custom surveys, while tools like keyword research and ChatGPT can support initial research.

2. Harness the power of social media 📱
Social media platforms like Facebook and TikTok offer valuable insights into educators' key challenges and interests, helping you to craft campaigns that resonate by using their language and pain points.

3. Meet your audience 🧑‍🤝‍🧑
There are few things more useful than joining a sales rep on a visit to a school or interviewing an existing customer on what challenges brought them to buy your product.

Read our blog post to learn more about understanding your target audience: https://ow.ly/1Oka50VLUxc

👨‍🏫➡️Swipe to discover more of the top UK teacher influencers on TikTok and get your copy of our new free guide for the ...
12/12/2025

👨‍🏫➡️Swipe to discover more of the top UK teacher influencers on TikTok and get your copy of our new free guide for the full list and top TikTok marketing tips: https://ow.ly/LAM450XrB16

When it comes to teacher influencer campaigns, we’ve seen firsthand what works, what flops and what sparks real engageme...
11/12/2025

When it comes to teacher influencer campaigns, we’ve seen firsthand what works, what flops and what sparks real engagement.

🔗Our new blog post reveals several recurring misconceptions to watch out for when working on influencer campaigns: https://ow.ly/74zV50XGaNa

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