During this time he has produced and overseen the production of over 1200 images on more than 200 projects across all sectors worldwide for a host of international clients. Qualifying as an architect in 1989 after degrees at Cambridge and Liverpool Universities, he practised for 7 years before specialising in illustration and computer generated imagery. Subsequently joining Hayes Davidson in 1995,
he produced many of their outstanding images and animations over the next 15 years. Notable among these were landmark images of the Millennium Dome, Tate Modern, Chiswick Park, Gramercy Park North and 40 Bond Street. Alex was a Director at Hayes Davidson for 8 years, where aside from being directly responsible for art production, he also had key roles in recruitment, training, IT, R&D, infrastructure and methodology for AVR (architectural verified rendering) work. Alex is actively involved in the CGI industry and regularly judges image competitions, writes articles and speaks at conferences on architectural illustration and special effects. He is on the Advisory Board of the CG Society and 3D World Magazine, and actively involved in the Drawing At Work program.
