22/10/2025
Have you ever wondered if your š§ emails are truly doing their job?
In our monthly Accountability Strategy Group at the begining of Octoberš , we explored two very different newsletters⤵ļø
š¹One promoting a premium food product, š¹The other sharing local events
The results š were (not) surprising.
The smaller list of just undred 100 subscribers had a higher open rate š
The larger list of just above 400 subscribers had more clicks š and higher engagement.
Here are 3 myths that are going to push you to do better in your campaigns, regardless of the list size:
ā> Myth #1
Bigger lists are better š
Thatās definitely not the case. You can have 1000s and just a handful of contacts opening your email.
So reach out to the right ones who genuinely want to hear from you.
ā> Myth #2
Open rates are your only metricš±
Opens show curiosity, but the follow up happens when your subscribers take the action.
ā> Myth #3
One format fits allš
Simply NOT!
What grabs one segmentās attention might leave another binning your email.
I know you have heard about this a lot, but thereās no better way to say it - through an email strategy, you can build trust and drive your list to take that next step for you.
Picture thisš
ā From sending nothing for months to confidently scheduling two campaigns a month.
ā From staring at a blank screen to writing subject lines that lift open rates above industry average.
ā From a silent list to subscribers actually replying and clicking through to your offers.
I have written a playbook that walks you through proven subject line formulas, call-to-action prompts, and emotional email angles that help your readers engage and respond.
If youāre finally willing to stop being sporadic and start hitting send, your action-proof steps are here.
Increase Your Email Click-Through Rates by 37.5% Today! ā> www.time4pa.com/email-marketing-playbook/