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Zarad & Co.

ZaRad & Co. is a consulting firm specialising in digital marketing powered by technology.

We combine strategy, smart tools, and data to help growing businesses scale faster and smarter — with measurable ROI at every step.

21/06/2025

ZaRad & Co. Named One of the Top 10 Digital Marketing Agencies!

We’re thrilled to share that ZaRad & Co. has been recognized by DesignRush — the leading B2B marketplace across the US, UK, and Europe — as one of the Top 10 Digital Marketing Agencies for June 2025!

This recognition highlights the trust our clients place in us and our commitment to delivering results-driven digital transformation, smart marketing, and integrated systems solutions for ambitious businesses.

💡 At ZaRad & Co., we don’t just run campaigns — we build sustainable growth ecosystems powered by innovation, data, and ROI-focused strategies.

A huge thank you to our partners, clients, and incredible team who make this possible every day.

🌍 Read more about it here:
🔗 Newsfile: https://www.newsfilecorp.com/release/255349
🔗 Barchart: https://www.barchart.com/story/news/32845480/designrush-names-the-best-digital-marketing-agencies-of-june-2025
🔗 Yahoo Finance: https://finance.yahoo.com/news/designrush-names-best-digital-marketing-115400951.html

✨ Let’s keep raising the bar, together!

20/05/2025

🚀 Tech & Marketing Pulse | Powered by ZaRad & Co.
The trends shaping tomorrow—today.

Ad Tech’s AI Revolution

📺 Streaming Giants Double Down on AI

Netflix: Generative AI for branded show integrations (2026 launch).

Amazon: “Pause Ads” for live sports + real-time e-commerce attribution.

Disney: “Magic Words” AI dynamically aligns ads with scene emotions.
Source: TVREV

💡 Why it matters:
AI is reshaping TV ads into interactive, shoppable experiences.

Social Media Updates

📱 Meta vs. TikTok: The AI Arms Race

Meta: Voice cloning for ads + “Reasoning” AI for contextual responses.

TikTok: Testing 60-minute videos to rival YouTube.

Instagram: 14 new Reels animations + Lockable Reels for privacy.

🔥 Trend to watch: Long-form content is BACK.

AI Tools You Can’t Ignore

🤖 Automate or Stagnate

Improvado AI Agent: Answers 82% of data queries instantly.

ChatGPT: Python-powered A/B testing (no coding!).

CallRail: AI scores leads via call sentiment analysis.

🚀 Pro Tip: Use AI to cut analysis time by 50%.

Digital Media Shake-Up

📊 Deloitte’s 2025 Report Highlights

50% of U.S. ad spend now flows to social video (TikTok, Instagram).

39% SVOD churn as Gen Z prefers free ad-supported platforms.

Users tolerate 8 ads/hour for cheaper streaming tiers.

⚠ Warning: Rebalance budgets toward social + FAST channels.

Global Ad Spend Snapshot

🌍 $20B Downgrade… But Digital Thrives

Economic uncertainty hits traditional ad spend.

Retail media networks + AI-optimized campaigns drive digital resilience.

📈 Opportunity: Double down on privacy-safe AI tools.

🔑 Key Action Items for Marketers

1. Integrate AI into creative, analytics, and media planning workflows.

2. Explore emerging formats like TikTok long-form and vertical CTV ads.

3. Balance paid + organic to meet changing viewer habits.

4. Always label AI-generated content to build transparency and trust.

ZaRad & Co. Insight
We're witnessing a full-scale reinvention of marketing:
AI is driving smarter targeting, deeper engagement, and faster ex*****on.
To stay ahead, you must adapt how you communicate, where you advertise, and how you analyze results.
Our advice? Don’t just react to trends—build with them.

Ready to transform your strategy?

30/04/2025

🚀 Weekly Business & Tech Roundup – April | Week 4

Stay ahead with the most exciting updates shaping the future of marketing and technology:

1️⃣ TikTok Launches “Brand Chem” AI
Brands can now be automatically matched with ideal creators. Early results show a 40% higher engagement rate!

2️⃣ Google Gemini 1.5 Revolutionizes Multimodal Ads
New AI processes video, audio, and text simultaneously, boosting ad relevance by 30%.

3️⃣ Instagram Shops Expand AR Try-On 2.0
From beauty to eyewear and furniture, brands using AR are seeing 25% fewer returns.

4️⃣ Spotify Debuts Voice Cloning for Ads
Brands like Coca-Cola localize campaigns in 12 markets with realistic voice replication.

5️⃣ Microsoft Unveils “MindsEye” AI Creative Suite
Creates hundreds of ad variations in minutes, accelerating campaign launch by 50%.

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💡 ZaRad & Co. Insight
The future of marketing is hyper-personalized, AI-driven, and fast-moving.
Brands leveraging these innovations are seeing up to 72% higher engagement — those who delay risk falling behind.

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Which trend caught your attention most this week? Let’s talk growth!

22/04/2025

Wishing You a Peaceful and Joyful Easter
This Easter, may your days be filled with renewal, hope, and meaningful growth — both personally and professionally.

At ZaRad & Co., we celebrate the season of fresh starts and continuous transformation — values that drive our work and relationships every day.

Happy Easter to all our clients, partners, and community!

20/04/2025

🚀 Weekly Business & Tech Roundup – Key Trends Shaping the Future

📆 Week 3 – April 2025

Stay ahead of the curve with the most significant business and technology updates this week. Here’s what’s happening:

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1️⃣ Brave Bison Acquires The Fifth Group
News UK has sold its influencer marketing division, The Fifth Group, to digital media firm Brave Bison for approximately £7.6 million.
This acquisition strengthens Brave Bison’s capabilities in influencer marketing and content technology.

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2️⃣ Meta Enhances Ad Tracking and Introduces AI Features
Meta now automatically adds UTM parameters to all ads, improving tracking and attribution.
It’s also testing a feature that uses AI to highlight positive keywords from comments under ads to boost trust and engagement.

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3️⃣ Google Ads Expands Performance Max Capabilities
Google Ads added new lifecycle goals and better reporting to Performance Max campaigns.
It also raised the negative keyword limit from 100 to 10,000, giving advertisers more precision.

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4️⃣ Global Digital Transformation Spending on the Rise
According to IDC, global digital transformation investments hit $2.5 trillion in 2024 and are projected to reach $3.9 trillion by 2027, with a strong push from AI and automation.

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5️⃣ GITEX Africa 2025 Showcases Tech Innovation
Held in Marrakesh, GITEX Africa 2025 spotlights Africa’s progress in AI, digital finance, and tech infrastructure.
Over 400 global investors attended, representing $250 billion in assets.

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💡 ZaRad & Co. Insight

Influencer Marketing: This week’s acquisition shows that influencer marketing is now deeply tied to digital growth strategy—not just brand awareness.

Smarter Ads: Meta and Google are pushing advertisers toward more transparent, measurable, and AI-powered ad experiences.

Digital Investment Boom: With transformation budgets rising, businesses must prioritize smart infrastructure and long-term strategy.

Africa’s Digital Rise: GITEX Africa proves emerging markets are playing a major role in shaping tech’s global future.

📊 The digital world doesn’t wait.
To stay competitive, you need insights, strategy, and ex*****on—all aligned.

What caught your attention this week? Let’s discuss.

🔗 https://zaradco.com

18/04/2025

Odoo vs. Zoho – Which one fits your business?🤔
Odoo: Great for operations & full ERP integration 👈
Zoho: Awesome CRM & marketing automation tools👈
Which one’s better? Depends on your goals — we help you choose smart.

17/04/2025

Why integrate CRM & Marketing?👨‍💻
Imagine your sales team knowing exactly which campaign brought the lead.
That’s what happens when your CRM & marketing work together! 😇
Better data = better targeting = more conversions.

17/04/2025

Ever heard of a Pitch Deck?
It’s a short presentation designed to sell your business idea to an investor, partner, or accelerator.

It should clearly answer:
✅What do you do?
✅What's your market opportunity?
✅How will you make money?
✅What’s your traction?
✅Why should they invest in YOU?

At Zaradco, we help you build a pitch deck that convinces and converts.

12/04/2025

Your Business Needs More Than Just a System!

Digital transformation isn’t about installing software—it’s about driving real sales and growth.

At ZaRad & Co., we integrate Odoo, HubSpot, and Zoho with marketing & business strategy to ensure:
✅ Seamless operations
✅ Higher conversions
✅ Stronger customer retention

💡 Transform the right way—let’s build your success together!

📩 Get a free consultation today!

🌐 zaradco.com

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https://zaradco.com/

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