02/10/2024
Guess where over half of Gen Z is getting their health tips?
Yep, from Social Media.
It’s an eye-opening trend, but also one that comes with serious concerns. We’re all aware of how quickly misinformation spreads, and when it comes to health, the stakes are higher than ever.
As .John Whyte, Chief Medical Officer at WebMD, perfectly summed it up: “The rise of social media as a source of advice among is both fascinating and concerning. It’s crucial for healthcare professionals to engage with these platforms to provide accurate and reliable content.”
At , education isn’t just a buzzword—it’s a core pillar of our mission. “Well” doesn’t just stand for Wellness.
It stands for media (and content!) done well. We believe people deserve access to accurate hashtag information so they can make informed choices.
That’s why we partner with healthcare specialists to ensure everything shared is both transparent and reliable.
Casey Ross, SVP of Social Media & Influencer Strategy, reminds us how accountability is a growing concern on social media: “Nearly 2/3 of Gen Z believe creators should be held accountable for the accuracy of health advice they share.”
And that’s where initiatives like TikTok’s partnership with the World Health Organisation () come in. Together, they’ve launched a year-long collaboration to tackle mental health education and fight misinformation.
Through WHO’s Fides Network, healthcare professionals—including social media creators—are producing content that’s evidence-based and focused on mental well-being. TikTok has even committed £2 million to support this project.
With the reach of social platforms, credible voices need to be amplified now more than ever. At WellMedia, we’re dedicated to ensuring the campaigns we run help shape a healthier, more informed world.
