Higginson Strategy

Higginson Strategy Higginson Strategy is a B-Corp that helps purpose-driven organisations deliver positive change. It is our job to help you tell it.

APPROACH

We have a simple philosophy: every business has a great story to tell. We sit down with you to find out what your needs are be those business growth, reputation management or crisis preparation before devising a communications plan that delivers those business needs. Our passion is seeing our clients gaining media coverage. We devise plans that maximise coverage while minimising cost. ST

ORY

John and Clodagh Higginson between them have spent 40 years working in local, national and international journalism. Despite both working in Los Angeles for a number of years as US correspondents they missed each other by days and met for the first time while as lobby correspondents reporting on UK Politics for Metro and The Sun. Their first professional collaboration was a play on the Parliamentary expenses scandal which was shown at the Tabard Theatre in 2010. John has worked as head of communications for two top London communications agencies while Clodagh most recently was political correspondent for ITV’s flagship breakfast show Good Morning Britain. A husband and wife team, John and Clodagh married in 2011 and have two young children. Higginson PR is born out of a desire to deliver media focused PR services that achieve astounding results focused on the bottom line.

Merry Christmas from all of us at Higginson Strategy! 🎄✨
25/12/2025

Merry Christmas from all of us at Higginson Strategy! 🎄✨

The Chancellor’s Autumn Budget has sparked conversations across every sector. We’re proud to spotlight our clients’ insi...
27/11/2025

The Chancellor’s Autumn Budget has sparked conversations across every sector.

We’re proud to spotlight our clients’ insights and reactions, helping their perspectives reach the audiences that matter and shaping the debates now underway.

Huge congratulations to our client Skyral for their triple win at last night's Women in Tech Employer Awards 2025 - Best...
13/11/2025

Huge congratulations to our client Skyral for their triple win at last night's Women in Tech Employer Awards 2025 - Best Employer (51-250 employees), Best Employer for Benefits & Wellbeing, and Business Leader of the Year for Co-Founder & CEO Naomi Hulme.

It was brilliant to be there with the Skyral team to celebrate this incredible achievement. The awards recognise something we've seen firsthand working with Skyral - a company that's managed to scale rapidly while building an environment where people actually want to work and can do their best work.

In an industry that's working hard to close its diversity gap, Skyral is showing exactly what good looks like. And we couldn't be prouder to help share their story.

Congratulations to Naomi and the entire Skyral team, and to all the winners and finalists who are driving real change in tech.

We've loved having Isabel Riddoch join us for work experience over the past few weeks.From drafting press releases to bu...
06/11/2025

We've loved having Isabel Riddoch join us for work experience over the past few weeks.

From drafting press releases to building media lists and creating social content, she got hands-on experience learning how strategic communications works across our purpose-driven campaigns.

Read about Isabel's work experience on our website: https://lnkd.in/d62mqvbY

05/11/2025

This week, John Higginson speaks with Rosamund Adoo-Kissi-Debrah CBE, FBSA, whose daughter Ella became the first person in the world to have air pollution listed as a cause of death.

Since then, Rosamund has led a relentless campaign for cleaner air - not just in London, but across the UK and beyond.

She talks about what it takes to turn personal tragedy into lasting change, the links between pollution and health, and why she believes clean air should be treated as a basic human right.

It’s a moving, clear-eyed conversation about accountability, children’s health, and the cost of doing nothing.

Listen on Spotify: https://open.spotify.com/episode/27LmPpV4uOPhbhRcMk23Zn?si=0380d6673d324063

04/11/2025
Two weeks to go until COP30 lands in the Amazon rainforest for the first time.The world will be watching to see whether ...
24/10/2025

Two weeks to go until COP30 lands in the Amazon rainforest for the first time.

The world will be watching to see whether leaders can finally bridge the gap between climate promises and real action.

Swipe for five things you need to know about this year’s conference.

We were proud to support WASPI - Women Against State Pension Inequality Campaign's MP drop-in yesterday to brief Parliam...
22/10/2025

We were proud to support WASPI - Women Against State Pension Inequality Campaign's MP drop-in yesterday to brief Parliamentarians on all the latest from the campaign.

Some 100 MPs from across the political spectrum spoke directly with campaigners from as far as Devon and Dundee about the impact of the DWP's failures and the WASPI's High Court hearing which is taking place in December.

Our interactive map also shared key data on each constituency, prompting conversations on the urgent need to compensate those affected.

A huge thank you to all those who attended and showed their support! 🐝

08/10/2025

It’s been a jam-packed month of coverage ✨

Take a look at some of our wonderful clients’ latest media moments.

Higginson Strategy has been named a finalist for the Not-for-Profit and Charity Campaign at the PRCA Awards 2025. 🎉This ...
02/10/2025

Higginson Strategy has been named a finalist for the Not-for-Profit and Charity Campaign at the PRCA Awards 2025. 🎉

This nomination recognises our work with WASPI - Women Against State Pension Inequality Campaign, advocating for fair and timely compensation for 3.6 million women affected by the Government’s mishandling of State Pension age changes.

From securing widespread media coverage to mobilising hundreds of MPs in support, this campaign has demonstrated the real power of purpose-driven communications to champion positive change.

Thank you to the PRCA Awards for this recognition. It's an honour to be shortlisted alongside organisations doing vital work in the charity and not-for-profit sector.

Another busy Labour Conference for the Higginson team as we supported our clients in convening some of the most importan...
01/10/2025

Another busy Labour Conference for the Higginson team as we supported our clients in convening some of the most important policy conversations of the week. ✨

For Zero Hour, we brought together Bill Esterson MP and Toby Perkins MP (chairs of the DESNZ and Environment Audit Committees respectively), Simon Opher MP, and Helena Horton from The Guardian to discuss the Climate & Nature Bill and what it means for the future of environmental policy.

For Look Ahead Care and Support, we hosted a vital conversation on supported housing and the NHS, with Lade Smith CBE, President of the Royal College of Psychiatrists, and Ben Coleman MP (Health Committee) joining a fantastic mix of NGOs.

Throughout Conference, Labour positioned itself as the strongest bulwark against Reform UK, with patriotic renewal and opportunity for all communities as key themes. While Starmer's speech was well received, all eyes now turn to the Chancellor's autumn Budget and how ministers plan to balance the books while delivering their ambitious agenda.

26/09/2025

A huge thank you to everyone who joined us in Parliament for this year’s Political Purpose Awards, sponsored by Ecotricity and hosted by Higginson Strategy’s internal campaign group Nature 2030. 👏

We are proud to have celebrated all the inspiring politicians leading the charge on climate action.

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