Higginson Strategy

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Higginson Strategy

Higginson Strategy is a B-Corp that helps purpose-driven organisations deliver positive change. It is our job to help you tell it.

APPROACH

We have a simple philosophy: every business has a great story to tell. We sit down with you to find out what your needs are be those business growth, reputation management or crisis preparation before devising a communications plan that delivers those business needs. Our passion is seeing our clients gaining media coverage. We devise plans that maximise coverage while minimising cost. ST

ORY

John and Clodagh Higginson between them have spent 40 years working in local, national and international journalism. Despite both working in Los Angeles for a number of years as US correspondents they missed each other by days and met for the first time while as lobby correspondents reporting on UK Politics for Metro and The Sun. Their first professional collaboration was a play on the Parliamentary expenses scandal which was shown at the Tabard Theatre in 2010. John has worked as head of communications for two top London communications agencies while Clodagh most recently was political correspondent for ITV’s flagship breakfast show Good Morning Britain. A husband and wife team, John and Clodagh married in 2011 and have two young children. Higginson PR is born out of a desire to deliver media focused PR services that achieve astounding results focused on the bottom line.

21/07/2025

It was a pleasure to welcome a new face to Higginson Strategy last week! 👏

Lora joined us for a week of work experience to explore what it’s like to work in a creative role. She brought incredible energy and creativity, supporting with tasks across a wide range of areas – from climate campaigns to global expeditions.

Lora shared: “No one thinks of the PR or public affairs team when a policy shifts or they see a headline on a national newspaper. But without that ‘behind-the-scenes’ action, these conversations wouldn’t be getting the attention they deserve.”

You can read Lora’s full reflection on our website! (link in bio🔗)

17/07/2025

What an incredible Summer Party!

It was great to raise a glass with our clients, friends and team. Thank you to those who joined us. ✨

11/07/2025

A big thank you to everyone who joined us for our annual summer party at the Houses of Parliament last night! ☀️

It was brilliant to see leaders from across politics, business, the media and the third sector come together, united by a shared commitment to tackling the defining challenges of our time.

A special thanks to The Baroness Doocey OBE for hosting us, and to our speakers Darren McCaffrey and our Partner & CEO John Higginson for sharing their valuable insights.

And of course, thank you to our incredible clients and guests for making the evening so enjoyable.

Read more about the day here: https://higginsonstrategy.com/higginson-strategy-summer-reception-unites-business-political-and-third-sector-leaders/

10/07/2025

If you haven’t yet asked ChatGPT who the top companies in your sector are, someone else already has.

And if your name isn’t coming up, the problem isn’t SEO. It’s PR.
In his latest piece for PR Week, our CEO and Partner John Higginson argues that AI is finally doing what PR has been waiting for: showing the true value of earned media.

As users turn to large language models instead of Google, the rules of visibility are shifting fast. Credibility, citations and third-party validation now matter more than ad spend.

Read the full story on our website: https://higginsonstrategy.com/thank-your-lucky-stars/

PRWeek subscribers can also read it here: https://www.prweek.co.uk/article/1924275/ai-thank-lucky-stars-youre-pr-not-advertising

08/07/2025

The headlines keep coming for our incredible purpose-driven clients. ✨

Here’s a look at some of the coverage highlights from June, featuring the brilliant work of B Lab UK, WASPI, Zero Hour, A Plastic Planet, Biodiversify, Castleforge and Xampla.

04/07/2025

Labour’s first year in government has been marked by tough headlines and political setbacks but as our CEO and Partner John Higginson argues, now is exactly the time to be unpopular.

From major trade deals to green investment, real change often comes when governments stop chasing short-term approval.

Read John’s latest in The House: https://www.politicshome.com/opinion/article/labour-one-year-in-great-time-unpopular

03/07/2025

📢 We’re thrilled to welcome Sarah Getty as our new Head of News at Higginson Strategy.

With almost 30 years at the sharp end of British journalism, Sarah has held senior roles across the UK’s biggest newsrooms – including over two decades as News Editor at Metro and most recently at the Daily Express. She also worked at The Sun and other nationals, bringing a wealth of newsroom insight, strategic editorial planning experience, and an instinctive eye for what makes a story land. 📰

Sarah joins us at a pivotal moment as we deepen our media capabilities and expand our AI Optimisation services. She’ll play a key role in helping our clients shape compelling narratives, uncover new angles, and cut through in a noisy media landscape.

Welcome to the team, Sarah! 👏

For LinkedIn: Read the full story on our website: https://higginsonstrategy.com/ex-metro-news-editor-sarah-getty-joins-higginson-strategy/

PRWeek subscribers can also read it here: https://www.prweek.co.uk/article/1924082/ex-metro-news-editor-joins-higginson-strategy.

02/07/2025

Great media interviews don’t happen by accident. 🎙️

They’re the result of preparation, message discipline, and knowing how to tackle tough questions without losing the story.

In one half day session, Higginson Strategy equipped the team at RingGo with practical tools to own their narrative.

Leading the session were Higginson Strategy’s partners Clodagh and John Higginson – seasoned journalists who know all about the pressure of live media. Clodagh, formerly ITV Good Morning Britain’s Political Correspondent, anchored live political broadcasts from Westminster daily while John spent twenty years in journalism interviewing Prime Ministers and world leaders and regularly appeared as a political pundit on major news channels.

The training was facilitated by Westminster Public Affairs with messaging guidance from Olly Kendall. ✨

Here’s what Chris Head, Regional Director UK & Ireland at Arrive and RingGo, said after the session: “The media training has provided us with a framework and methodology that we can use in all scenarios from crisis communications, radio interviews, down the lines or TV sofa interviews. John and Clodagh are incredibly professional, really well prepared, making the training extremely relevant and smooth. I would highly recommend anyone who might face the media to take their half day media training.”

Sarah Hubbard, Head of Business Development (UK & Ireland), Arrive, said: “It’s been great. Slightly nerve-wracking at first but the team were fantastic at guiding me through and giving valuable feedback along the way. The training provided a useful framework and toolkit to prepare for any future media appearances. Some of the tools - such as the bridging technique - are transferable to other forms of communications too, so I feel well prepared to bring what I have learnt into my day-to-day. I’m excited to put what I have learnt into practice!”

Thank you Sarah Hubbard, Christopher Head at RingGo and Westminster Public Affairs. We had a blast and glad you found it useful.

If you want to sharpen your media interview skills drop us a line.

30/06/2025

We're seeking a skilled Public Affairs Account Manager to join our dynamic team at Higginson Strategy! 🌟

You'll have the opportunity to work with purpose-driven organisations, delivering impactful political campaigns, providing strategic advice on policy developments, and building strong networks across Parliament.

If you're passionate about using public affairs to create meaningful change, we'd love to hear from you.

👉 Head to our careers page to learn more and apply: https://higginsonstrategy.com/careers/

20/06/2025

Some progress from the UN Ocean Conference, but there’s so much more to be done. 🌊

Leaders from around the world have wrapped up UNOC3 in Nice, France. After five days of discussions, it seems a High Seas Treaty is in sight – a legally binding agreement that would protect 30% of our oceans.

Swipe to see the outcomes and pitfalls from this year’s conference. ⬇️

18/06/2025

We’ve had some exciting new joiners at Higginson this month – and what better way to welcome them than with pizza in the sun?🍕☀️

Please join us in welcoming:
➡️ Sarah Getty, our new Head of News 📰
➡️ Rosie Clarkson, Personal Assistant 📅
➡️ Jessica Liu, Account Executive 🤝

We look forward to growing a team that empowers us to deliver purpose-driven communications that truly make a difference. 🚀

16/06/2025

Our B Corp journey continues. 🌟

We’re proud to share that Higginson Strategy has recertified as B Corp with an increased score of 124.5, up from 106.9 in 2022 – putting us among the top B Corps globally.

This leap reflects growth across all areas, but most of all, it reflects the clients we now serve. Over 80% of our work is now with purpose-led organisations, including B Lab UK (the organisation behind the B Corp movement) and that focus has shaped who we are as a company.

We've also made a host of meaningful changes in the past three years: we only work with clients our staff have OK’d through a voting system; we've enhanced health coverage and pension contributions; and we offer flexible work arrangements that support people’s wellbeing.

This is a proud moment for Higginson Strategy that fuels our ambition to keep raising the bar and proves that doing good is good for business. 📢

Click on the link to see the full rundown 👉 https://www.bcorporation.net/en-us/find-a-b-corp/company/higginson-strategy/

Address

London

Telephone

+442038291669

Website

http://higginsonstrategy.com/

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