30/07/2025
🔁 H1 2025 Webinar Recap | Part 3 – Coliving’s Image Problem
Topic: Coliving’s image problem and how to overcome it
Host: George Sell, Editor, Urban Living News
Supporting Partners: The Association for Rental Living (ARL) and Coliving Ventures BV
As coliving grows, so too do the myths holding it back – from planning misconceptions to outdated stereotypes. In our April ULN webinar, industry leaders tackled how the sector can reshape its narrative and boost trust among stakeholders, policymakers, investors, and the public.
🔑 Key Takeaways
• There’s growing understanding of coliving at policy level, but outdated perceptions persist—especially around transience, room size, and long-term quality of operations.
• GLA guidance is becoming the unofficial blueprint for institutional-grade shared living across the UK.
• Co-working, flexibility, and affordability are driving uptake—co-living offers something many housing options don’t: dignity of living alone with community on demand.
• Design matters: “spaciousness” > space. Most residents want privacy, good light, and choice—not just square meters.
• New investor interest is shifting toward well-branded, institutional-grade “shared living” with 21–25 sqm units and quality amenities that are used, not just listed.
📈 This discussion highlighted one clear message: coliving must get better at telling its own story—through evidence, data, and design that reflects real resident needs.
With thanks to:
- Jermaine Browne (Jamal) Browne, co-founder, re:shape Living
- Brent Stojanovic, managing director, Lomond Investment Management
- Oliver Heywood, partner, operational living capital markets, Bidwells
- Dr Penny Clark, Co-founder & Director, Conscious Coliving
▶️ Watch the full session: https://lnkd.in/eW3vhsMP
