21/09/2025
Why Writing Like A 10 Year Old Matters
Ever noticed how the most persuasive messages are often the simplest ones? There's profound power in clarity that many marketers overlook.
When I write marketing copy, I aim for a Year 5 reading level. Not because my audience isn't clever, but because they are, even brilliant minds prefer easy-to-process information.
The human brain craves simplicity. Complex language creates friction it forces readers to work harder, and most won't bother. They'll simply scroll past.
Many businesses hide behind jargon and complex sentence structures, thinking it makes them sound professional. It doesn't. It makes them sound confusing.
Consider Apple's marketing: "Think different." Two simple words that launched a revolution. No fancy language needed.
Remember, your customers are busy people making dozens of decisions daily. The easier you make it for them to understand your message, the more likely they are to take action.
Next time you're crafting content, run it through a readability checker. If a bright 10-year-old couldn't understand it, simplify it.
What copy are you working on that could benefit from simplification? Share in the comments how you'll make your next piece more readable I'd love to hear your thoughts!
