What are the opening hours?

Monday 7am - 9pm Tuesday 7am - 9pm Wednesday 7am - 9pm Thursday 7am - 9pm Friday 7am - 9pm

SHIFT 4

Supplying equipment rental and crew to filmmakers and cinematographers working in commercials, film &

We hire camera, sound, lighting and grip equipment to the TV and film industries and manage a large portfolio of staff and freelance crew. We also offer advice and expertise, training and technical support.

20/02/2024

LSAXBSC Masterclass - Introduction to Camera Operating and Grip.

It was a pleasure to once again, help our friends at BSC and LSA with another amazing workshop.

• •

14/02/2024

Here we go again, BSC Expo 2024.

Why not popping over to our stand for a drink (yes we have a bar 😎) and have a look at some very interesting optical
projects that we’ve been working on.

Plus, the highlights of Shift 4 Cine (our newly opened cutting edge facilities), and why it’s becoming a talking point in the industry amongst DPs, ACs, Directors and Producers.

Image 1: OMG 37mm lens - an in-house project for those wanting a unique ‘out-of-this-world’ look.

Image 2: A comparison of 2 different looks from our Look Customisation System. Which empowers DPs to fine tune certain visual elements of a lens.

Image 3: Our modular Look Development Studio, specifically designed for lens and camera tests.

Image 4: Out prep bays and a 30ft projection room (all with MYT Opti-Glide systems)

We’ll be at stand 252, which is located towards the beck of the hall, right in front of the Seminar Theatre.

See you then

- -

15/12/2023

If you work in TV Production, and have experience in organising shoots and dealing with rental houses, this might be the perfect time to use your skills in a new part of the industry.

We're looking for people to join our London team of Account Managers.

Full details > https://www.shift-4.com/jobs-at-shift-4/

01/10/2023

Just Arrived 🙌 | IronGlass Soviet MKII

Rehoused by , this Soviet Set consists of six classic lenses from the USSR, including the legendary Helios 44-2. Featuring slightly overcorrected bokeh, exaggerated spherical aberration (dream effect), gorgeous yet interesting focus falloff, and out of this world flares, these lenses are like nothing else available. With more than Full Frame coverage across the set, the MKII rehousing makes mechanical and material improvements over the original rehousing.

They use a “hybrid focus system”, which is a combination of a new & refined helicoid combined with technology generally found in CAM-driven focus systems. The result is a very reliable, rugged focus system that feels like a CAM-driven focus ring, even on lenses with weighty optical blocks such as Helios 40-2 and Tair-11A. Combined with an internal focus design that no longer limits the clip-on Matt Box weight, these lenses are now an absolute joy to use, which is what MKII rehousing is all about

Some of the Close Focuses have been improved from the original lenses.

20mm MIR-20 • T3.6 • CF 7"
28mm MIR10A • T3.6 • CF 8"
37mm MIR-1V • T2.9 • CF 1'10"
58mm HELIOS 44-2 • T2.1 • CF 1'8"
85mm HELIOS 40-2 • T1.6 • CF 2'6"
135mm TAIR-11A • T2.9 • CF 3'11"

Who wants to come for a lens test? Drop us a DM.

30/09/2023

We are happy to be supporting SHIFT 4 with SP3 for their lens and social event in Manchester on October 4. It will be a great opportunity to test the new SP3 lenses if you are in the area.

To register for the event please contact [email protected].

26/09/2023

Our Manchester office is hosting one of its regular Social and Lens Events - 4th October - focused on Full Frame lenses with the Cooke SP3's!

It has limited numbers - reach out to [email protected] to register your interest.

21/08/2023

The new Angenieux Optimo Ultra Compact 37-102mm

It's the successor to the highly popular Optimo 28-76mm zoom lens. The optics have been redesigned to produce the same look, but to cover full frame with the equivalent field of view. And all kept to a similar compact and lightweight design of the original Optimo zoom. They have also incorporated the interchangeable rear element design from the EZ series, meaning this lens can be switched to cover U35 and become a 28-76mm T2.2.

16/08/2023

In the LOOK DEVELOPMENT STUDIO - lens test & LUTs grade at Shift 4 Cine with & .tspl

DP Santonio Terzio & Director Phillip Shaw came in to shoot a lens test for their upcoming project, and with help from our in-house DP Colin Coomber, they developed the look they wanted with the Cooke S8s & Alexa 35 as well as their LUTs.

Who's next?? Get in touch

We know this is a precarious time for everyone in the industry, but this is the perfect opportunity to get creative and push your ideas at Shift 4 Cine.

Optics

28/07/2023

BLACKWING7 T-TUNED

BLACKWING7 T-TUNED

These beauties are always in high demand - our sets are rarely on our shelves!

They're seriously popular for a reason. Designed with a tuneable vintage style, these full-frame primes are compact & modern, with softness and medium flaring.

Classy, classic & smooth.

26/07/2023

Sky-high with the brilliant , shooting on the VENICE + CANON FD 50-300 T4.9 FF Zoom.

Thanks to .mroc for this great BTS shot!

20/07/2023

BAUSCH & LOMB SUPER BALTARS - TLS Rehoused

Originally built in the 1950s, these S35 lenses produce really vintagey, warm, low-contrast images with lots of flaring, with fast T stops at T2.3 for most of the set.

Lovely.

18/07/2023

PLAGGY BAG - an exciting new short film.

When working-class Zoe meets her best mate’s privileged friends, she tries to ignore the chip on her shoulder and make a good impression. But when a single-use plastic bag comes to life and hunts down the group one by one, Zoe must face her inner rage head-on.

Director/Writer: Alex Withers
Producer: Fatosh Olgacher
Producer: Mark Campbell Garrity
Executive Producer: Alex Withers
DOP: Fatosh Olgacher
Steadicam Op: Lee David Brown _steadilee_
1st AC: Kristiana Zhekova
2nd AC: Beanie Baker

Address

London

Opening Hours

Monday	7am - 9pm
Tuesday	7am - 9pm
Wednesday	7am - 9pm
Thursday	7am - 9pm
Friday	7am - 9pm

Telephone

+442088098680

Website

http://www.shift-4.com/

Alerts

Be the first to know and let us send you an email when SHIFT 4 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Media Company in London?