Survation

Survation Surveying The Nation

Survation’s Damian Lyons Lowe was the latest guest on The Political Marketing Podcast, hosted by Benedict Pringle. In th...
21/07/2025

Survation’s Damian Lyons Lowe was the latest guest on The Political Marketing Podcast, hosted by Benedict Pringle. In their wide-reaching discussion on the role of polling in modern politics, they cut through the noise and addressed pertinent issues, including:

🧠How two conflicting narratives around political research can be simultaneously true: everything is extensively polled and focus grouped, whilst political researchers also continue to base their decisions on gut instincts rather than evidence

🌹The danger for Labour if they chase Reform voters over strengthening their anti-populist coalition, especially considering their 2024 victory was built on a fragile voter base of those who would have rather voted for other parties, but were motivated by anti-Tory sentiment at the ballot box

🏥The importance of credibility and and how Labour’s strategy should be focussed on areas like the NHS, where they are seen more favourably than on issues such as immigration – essential given the party’s and leadership’s low favourability ratings, even going into the last general election

🧩The need for segmentation, accepting the reality that voter groups are not monolithic and that national messaging needs to be tailored, with local campaigns targeting specific segments

🔀Fragmentation making it more likely that tactical voting will cause significant shifts from polling expectations, and that MRP models need to account for these tactical behaviours

🗳️The democratic uplift to the 2024 General Election thanks to polling, which informed voters of viable alternatives in a traditionally two-party system

The Political Marketing Podcast seeks to show how electoral candidates, political parties, and campaigning organisations can win voter support in an era of ever-increasing complexity, with technology, media, and research playing greater roles than ever before.

Search for The Political Marketing Podcast wherever you listen to your podcasts to hear the latest episode 🎧

Marketing Podcast · Updated Biweekly · The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes. Hosted by Benedict Pringle, the show features …

Survation’s latest MRP analysis of a poll of 15,029 residents in Great Britain conducted on behalf of Best for Britain, ...
02/04/2024

Survation’s latest MRP analysis of a poll of 15,029 residents in Great Britain conducted on behalf of Best for Britain, and published over the weekend in The Times, paints a worrying picture for the Conservatives, putting them on 98 seats, with Labour on 468 seats. Here are three things that we can learn from it, and three things that we can’t.

Survation’s latest MRP analysis of a poll of 15,029 residents in Great Britain conducted on behalf of Best for Britain, and published last night in...

As we build-up to the General Election, Survation will begin publishing regular voting intention figures and political t...
02/02/2024

As we build-up to the General Election, Survation will begin publishing regular voting intention figures and political trackers every other Friday. If you would like to field a question in our regular omnibus polling, please contact [email protected]. In this first iteration, Labour maintains a robust 17 point lead over the Conservatives. Just 55% of 2019 Conservatives currently intend to vote for the party again, with 14% intending to vote Labour, 11% Reform UK, and 16% Undecided....

As we build-up to the General Election, Survation will begin publishing regular voting intention figures and political trackers every other Friday. If you would like...

Two Fifths of Private Renters Pay More Rent Than Advertised
26/01/2024

Two Fifths of Private Renters Pay More Rent Than Advertised

Survation surveyed online 1,001 private renters living in England who moved property in the past 12 months to better understand the state of private renting from a renter’s perspective. Renters were asked about their experiences before, during, and after renting.

The UK Anti-Corruption Coalition commissioned Survation to conduct a major new survey of 6,466 people across Great Brita...
26/01/2024

The UK Anti-Corruption Coalition commissioned Survation to conduct a major new survey of 6,466 people across Great Britain, and to analyse the data using Multilevel Regression and Poststratification Analysis (MRP) modelling to understand public opinion on economic crime. Economic crime is perceived as a serious issue throughout Britain and there is a clear appetite for the government to tackle the issue, with 85% reporting it is important to them for the Government to tackle economic crime – a majority of which (54%) state it is very important....

The UK Anti-Corruption Coalition commissioned Survation to conduct a major new survey of 6,466 people across Great Britain, and to analyse the data using Multilevel...

A new poll of West Yorkshire for We Own it by Survation, shows strong public support in West Yorkshire for more public c...
20/12/2023

A new poll of West Yorkshire for We Own it by Survation, shows strong public support in West Yorkshire for more public control of bus services in the region. In an ongoing debate between the Mayor of West Yorkshire and private bus operators about fare costs, the West Yorkshire public believe by 66% to 24% that the current bus fare rises are unnaceptable....

A new poll of West Yorkshire for We Own it by Survation, shows strong public support in West Yorkshire for more public control of bus...

In preparation for the Autumn Statement next week, we conducted a 12,000 sample MRP on voting intentions and a series of...
13/11/2023

In preparation for the Autumn Statement next week, we conducted a 12,000 sample MRP on voting intentions and a series of economic issues on behalf of the UK Spirits Alliance between 31st October - 3rd November. The UK Spirits Alliance is campaigning for the Chancellor to freeze the duty on spirits in his Autumn Statement. In August 2023 the Government froze duties for draught beer and other draught products sold in pubs but raised duties on non-draught beer, cider, wine and spirits in line with RPI inflation (then 10.1%)....

In preparation for the Autumn Statement next week, we conducted a 12,000 sample MRP on voting intentions and a series of economic issues on behalf...

We are over one year into Rishi Sunak’s premiership and approximately one year out from the general election. Throughout...
10/11/2023

We are over one year into Rishi Sunak’s premiership and approximately one year out from the general election. Throughout September and October, Survation conducted a series of large sample polls on behalf of Greenpeace, 38 Degrees, and Lodestone Communications. We explored the results using multilevel regression and poststratification analysis (explainer here) to produce constituency-level estimates for voting intentions. The average Labour lead over the Conservatives was 17 points....

We are over one year into Rishi Sunak’s premiership and approximately one year out from the general election. Throughout September and October, Survation conducted a series...

Labour have overturned two huge majorities in Mid Bedfordshire and Tamworth. The party won Tamworth on a 24 point swing,...
20/10/2023

Labour have overturned two huge majorities in Mid Bedfordshire and Tamworth. The party won Tamworth on a 24 point swing, the second largest by-election swing to Labour ever. In Mid Bedfordshire, the swing to Labour was 21 points and its victory represents the second largest numerical majority overturned in by-election history. This was an exceptionally good night for Labour - as it was for Survation’s constituency poll of Mid Bedfordshire conducted between the 12th - 15th September. ...

Labour have overturned two huge majorities in Mid Bedfordshire and Tamworth. The party won Tamworth on a 24 point swing, the second largest by-election swing...

New polling for the Four Day Week campaign suggests 30% of people aged 55-75 year old, would be more likely to stay in...
13/10/2023

New polling for the Four Day Week campaign suggests 30% of people aged 55-75 year old, would be more likely to stay in or return to work if offered a four-day week with no loss of pay. Methodology Data collection: 27th September - 9th October 2023 by online survey. 2098 people sampled. Population sampled: : UK residents aged 55-75. Data tables:

New polling for the Four Day Week campaign suggests 30% of people aged 55-75 year old, would be more likely to stay in or return to...

Survation conducted a telephone survey of 559 Mid Bedfordshire constituents on behalf of Labour Together between the 12t...
16/09/2023

Survation conducted a telephone survey of 559 Mid Bedfordshire constituents on behalf of Labour Together between the 12th and 15th of September. The poll shows that the Conservative vote share at the Mid-beds by-election may collapse some 50% from that achieved by Nadine Dorries at the 2019 General Election, putting the seat in play for either the Labour Party or the Lib Dems....

Survation conducted a telephone survey of 559 Mid Bedfordshire constituents on behalf of Labour Together between the 12th and 15th of September. The poll shows...

A Survation poll for We Own It reveals a clear public majority, by 65% to 5%, would prefer that water companies are made...
24/07/2023

A Survation poll for We Own It reveals a clear public majority, by 65% to 5%, would prefer that water companies are made to hand over shares to the public rather than be fined for water pollution. Methodology Fieldwork conducted by online interview 12th– 15th May 2023 Population sampled: UK Adults 18+ Sample size: 1010 respondents. Data files

A Survation poll for We Own It reveals a clear public majority, by 65% to 5%, would prefer that water companies are made to hand...

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