19/09/2026
Coming soon, this exuberant and historically grounded book traces more than a century of pasta, poster design, and the art of selling the good life.
Situating pasta posters within broader histories of industrialization, advertising, and consumer culture, .linus examines how competition among manufacturers, advances in printing, and the rise of corporate identity shaped the look of pasta advertising, while also highlighting how nostalgia, Italian romanticism, and humor continue to define its appeal.
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