
14/04/2025
Satoshi Hashimoto was commissioned by DOCOMO BUSINESS, a subsidiary of Japan’s largest mobile network, to design and animate a character for a national commercial promoting their business services.
The brief called for a clean, relatable male office worker—an everyman character with broad appeal.
Satoshi delivered a design that balanced clarity, charm, and accessibility, bringing personality to a familiar role.
The animated spot aired across Japan.