
08/06/2025
This might be the world’s most famous photo — and it was taken by accident.
No studio. No editing. Just a guy with a camera who pulled over on the side of the road in ‘96 and captured what we now know as the iconic Windows XP wallpaper.
It became the most seen image in the world — and all because someone acted on instinct.
At Lxry|Dgtl, we get that. Creativity doesn’t always come from overthinking. Sometimes, it’s about seeing something real and knowing it’s the moment.
We build brands, websites, and campaigns with that same energy — natural, strategic, and a little bit spontaneous.
✨ Keep your eyes open. The next great idea could be just around the corner.