The Spirits Business

The Spirits Business The Spirits Business magazine and website is the leading spirits trade title in the world.

The Spirits Business magazine is the leading spirits trade title in the world, with an international reach and audience. As the official media partner for the International Bartenders Association, the magazine covers everything from breaking news to emerging trends and in-depth analysis, to bartender interviews and cocktail competitions. The Spirits Business also owns the Spirits Masters series; a

n internationally acclaimed blind tasting competition for spirits where spirits are judged individually on their own merits, by an independent panel of industry experts. The magazine has an associated website, www.thespiritsbusiness.com, with as-it-happens news, views and features. Targeting on- and off-trade experts, from brand owners to PRs to mixologists, The Spirits Business is the definitive go-to publication for up-to-date information on the industry.

Stock Spirits Group-owned Sierra Tequila has introduced its canned Margaritas to WHSmith stores at train stations and ai...
11/10/2025

Stock Spirits Group-owned Sierra Tequila has introduced its canned Margaritas to WHSmith stores at train stations and airports across the UK.

English distillery Witchmark has established a multi-year partnership with Bath Rugby as the team’s official spirits sup...
11/10/2025

English distillery Witchmark has established a multi-year partnership with Bath Rugby as the team’s official spirits supplier.

Sazerac-owned Buffalo Trace Distillery is celebrating the 25th anniversary of its Antique Collection with a new addition...
11/10/2025

Sazerac-owned Buffalo Trace Distillery is celebrating the 25th anniversary of its Antique Collection with a new addition to the series: EH Taylor Bottled-in-Bond Bourbon.

Sazerac-owned Buffalo Trace Distillery is celebrating the Antique Collection’s 25th anniversary by adding EH Taylor Bottled-in-Bond Bourbon.

Emma Watson’s Renais Gin has collaborated with London-based artist and print designer Frankie Penwill to create a limite...
11/10/2025

Emma Watson’s Renais Gin has collaborated with London-based artist and print designer Frankie Penwill to create a limited edition bottle.

Emma Watson's Renais Gin has collaborated with London-based artist Frankie Penwill to create a limited edition bottle.

French cooperage NAO is bringing precision, speed and elegance to maturation with its patented Grand Aroma Toasting tech...
11/10/2025

French cooperage NAO is bringing precision, speed and elegance to maturation with its patented Grand Aroma Toasting technology.

French cooperage NAO is bringing precision, speed and elegance to maturation with its patented Grand Aroma Toasting technology.

Saint James Rhum toasts 260 storied years with a blend of global festivities and a bold anniversary release steeped in C...
11/10/2025

Saint James Rhum toasts 260 storied years with a blend of global festivities and a bold anniversary release steeped in Caribbean heritage.

Saint James Rhum toasts 260 storied years with a blend of global festivities and a bold anniversary release steeped in Caribbean heritage.

Bartenders have until 24 October to enter the High West Mountain Bartender Cocktail Challenge for the chance to win a tr...
11/10/2025

Bartenders have until 24 October to enter the High West Mountain Bartender Cocktail Challenge for the chance to win a trip to Chamonix to compete among Europe’s best.

Bartenders have until 24 October to enter the High West Mountain Bartender Cocktail Challenge for the chance to win a trip to Chamonix.

“‘More of the same’ is no longer a growth strategy,” said a Circana executive, as research suggests Europe’s beverage ma...
10/10/2025

“‘More of the same’ is no longer a growth strategy,” said a Circana executive, as research suggests Europe’s beverage market is in the midst of a structural reset.

“‘More of the same’ is no longer a growth strategy,” said a Circana executive, as data suggests Europe is in the midst of a structural reset.

La Alazana Distillery in Argentina has unveiled the world’s first single malt matured in Antarctica in partnership with ...
10/10/2025

La Alazana Distillery in Argentina has unveiled the world’s first single malt matured in Antarctica in partnership with new world whisky bottler Cask World.

La Alazana Distillery in Argentina has unveiled the world’s first single malt whisky matured in Antarctica.

Maturing casks of English whisky are now worth an estimated £1 billion (US$1.33bn), with the category’s GI in the final ...
10/10/2025

Maturing casks of English whisky are now worth an estimated £1 billion (US$1.33bn), with the category’s GI in the final stages.

Maturing casks of English whisky are now worth an estimated £1 billion (US$1.33bn), with the category's GI in the final stages.

For three consecutive years, Three Sixty Vodka has been the number one premium vodka in Germany, according to the Nielse...
10/10/2025

For three consecutive years, Three Sixty Vodka has been the number one premium vodka in Germany, according to the Nielsen Vodka Report from 2022-2024.

For three consecutive years, Three Sixty Vodka has been the number one premium vodka in Germany, according to the Nielsen Vodka Report from 2022-2024.

Stoelzle is one of the world’s specialists in value creation and customisation for premium spirits brands.
10/10/2025

Stoelzle is one of the world’s specialists in value creation and customisation for premium spirits brands.

Stoelzle is one of the world’s specialists in value creation and customisation for premium spirits brands.

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The Spirits Business magazine is the leading spirits trade title in the world, with an international reach and audience. The magazine covers everything from breaking news to emerging trends and in-depth analysis, to bartender interviews and cocktail competitions. The Spirits Business also owns the Global Spirits Masters series; an internationally acclaimed blind tasting competition for spirits where spirits are judged individually on their own merits, by an independent panel of industry experts. The magazine has an associated website, www.thespiritsbusiness.com, with as-it-happens news, views and features. Targeting on- and off-trade experts, from brand owners to PRs to mixologists, The Spirits Business is the definitive go-to publication for up-to-date information on the industry.