UNIT9

UNIT9 Making brands famous since '97 UNIT9 is a global production partner. We create content with love. Now is the time to define popular culture, not emulate it.

We create innovative content to reach new audiences on a global scale. We are a specialized team of innovation architects, product designers, software engineers, gaming experts, art directors, designers, producers and film directors. We share a common goal. Our production process combines open source, with a lean startup philosophy designed to enable collaboration, across ideation, feasibility and production. Innovate or evaporate.

02/10/2026

CES [001] — Formula-E — Gen3 Unboxed

A Formula E Gen3 race car, one monolithic room, and sound doing the work most builds spend on screens. 60 speakers, 16 subwoofers, and a tablet that let 20,000+ attendees control the lighting, sound, and projections themselves.

Look down and you might find you’ve no socks on! 🧦💨

For ABB FIA Formula E, at the London E-Prix, we built a car reveal you could hear coming before you saw it.

“We could have filled that space with lots of ‘stuff.’ Instead we filled it with sound in a way that no one had ever experienced.” — Sean Pruen, Director, UNIT9

There’s your sock thief, right there.

That’s the kind of show-floor moment a CES stand is built for — and it’s the last of six we’re sharing before CES 2027.

What will you build? Let’s build it together — DM us, or find the link in bio.

Client:
Design & Build: 


01/10/2026

CES [002] — Amazon Echo — Escape Room

The world’s first voice-activated escape room — Alexa built into every puzzle, not bolted onto the set.

8 Echo devices, 67 custom Alexa Skills, 64 connected devices, a laser maze, and an interrogation room Alexa helped you talk your way out of.

If you had good enough chat.

For Amazon, with AKQA Portland, we designed, built, and ran it live for four days at New York Comic Con — where it became the show’s top attraction, closing with eSports players CaptainSparklez, Swiftor, and OMGitsfirefoxx racing it live on Twitch.

A game so good you couldn’t NOT play it.
That’s how we make em.

It’s the kind of technical, room-scale idea that a CES stand is built for.

What will you build for CES 2027?
Let’s build it together

— DM us, or find the link in bio.

Client:
Agency:
Design, Build & Run: 

choosetoplay

30/09/2026

CES [003] — Meta x PUMA — World’s Smallest Gym

And we mean TINY.

Two square metres. A Meta Quest 3 headset. A full boxing, HIIT, or Zumba class inside it.

For Meta x PUMA, with AMV BBDO and BBDO Germany, we designed and built The World’s Smallest Gym — a mixed-reality pod that turned up in PUMA’s flagship store, The Mall of Berlin, and The East Side Mall, right when most people’s gym memberships were quietly lapsing.

That’s the kind of compact, technical idea a CES stand is built for.

What will you build for CES 2027?
Let’s build it together
— DM us, or find the link in bio.

Client: x
Agency: /
Design & Build: 


29/09/2026

CES [004] Canon — Knock At The Cabin

A life-size cabin on the CES show floor, built for M. Night Shyamalan’s “Knock at the Cabin.” Step inside and you could hold a real-time VR conversation with the film’s characters, rewatch its key scene from any angle in the room, or get pulled into a live link with someone on the actual Philadelphia film set. For Canon USA, ahead of the film’s release, we were the production company behind all four technologies — one of them, AMLOS, had already won a CES Best of Innovation Award.

Four years on, we’re still building the thing that makes people stop walking the show floor.

What will you build for CES 2027?
Let’s build it together

— DM us, or find the link in bio.

Client: · Production:

ExperientialDesign

28/09/2026

Three products, one bathroom problem. RollBot delivered the toilet paper by Bluetooth. SmellSense knew before you did. V.I.Pee let you step out of a concert without missing it.

For Charmin’s Go Lab, with Saatchi & Saatchi NY, we designed and built all three for CES 2020 - where Stephen Colbert put the RollBot on .

Seven years on, we’re still building the thing nobody expects to see on a show floor.

What will you build for CES 2027?
Let’s build it together.

— DM us, or find the link in bio.

Client:
Agency:
Design & Build: 


25/09/2026

CES [006]: Peugeot — We Are All Allure

The world’s largest multi-touch digital synthesiser. A 30-metre screen, three-sided LED staging, spatial audio that responds to touch — the more hands on the surface, the more of the car’s silhouette reveals itself, until a threshold is crossed and the E-3008 Allure unveils in full.

 Built for Peugeot’s own reveal in Sochaux, France. hit 68 million views on TikTok.

That’s the kind of show-floor moment a CES stand is built for.

What will yours be?
Let’s build it together

— DM us, or find the link in bio.

 Client: · Agency: OPEn · Design & Build:

 ProductRevea

17/09/2026

Board to screen, beat for beat.

Almost unbelievable was planned tightly enough to shoot - every match cut every transition every inch of that beds growth was on the page before it was on location in Eastern Europe. Here’s a side-by-side of boards and final film.

Director:
Client:
Agency:

17/09/2026

Thomas Hardy was born to the sound of a popping cork. By Tuesday he’d walked to Austrailia with only £30 in his pocket, panned a river for gold, and came up trumps with grapes!

Directed by for , our new spot for Hardys builds the brands founding myth as one continuous tale - just like they used to in days of old.

Client:
Agency:
Production:

3x bespoke light boxes appeared at iconic London locations to bring Levi’s summer campaign to life. Springing up at St P...
15/09/2026

3x bespoke light boxes appeared at iconic London locations to bring Levi’s summer campaign to life. Springing up at St Paul’s cathedral, Battersea power station, and the south bank over consecutive weekends, our light boxes were a part of Levi’s 360 summer campaign.

Agency: Rapport UK
Client: Levi's

3x bespoke light boxes appeared at iconic London locations to bring Levi’s summer campaign to life. Springing up at St P...
15/09/2026

3x bespoke light boxes appeared at iconic London locations to bring Levi’s summer campaign to life. Springing up at St Paul’s cathedral, Battersea power station, and the south bank over consecutive weekends, our light boxes were a part of Levi’s 360 summer campaign.

Agency: Rapport UK
Client: Levi's

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