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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 5:30pm

http://www.propeller.co.uk/, https://uk.linkedin.com/company/propeller-digital

Propeller, 42 Colebrooke Row, London (2025)

17/04/2025

Still finalising your bank holiday plans?

Here’s how some of our brilliant clients are making this Easter weekend one to remember. From golden egg hunts to Sunday Roast feasts, there’s something for everyone 🐣✨

☕️ is bringing the thrill of the hunt with a golden egg giveaway across five UK cities. Prizes worth over £1,500—including a brand-new coffee machine and a year’s supply of coffee—are up for grabs. It’s not just a giveaway, it’s a caffeine-fuelled adventure. Follow on Instagram for daily clues from 15–23 April.

🏴󠁧󠁢󠁷󠁬󠁳󠁿 is serving up the ultimate Easter escape: acres of fresh air, outdoor adventures, and plenty of space to unwind. From Easter wreath-making to bouncing through the treetops on Forest Nets, it’s a spring break that ticks every box, especially for families looking to unplug.

🍦 is making Easter extra sweet with limited-edition specials running until 21 April. The Creme Egg Calzone and Easter Sundae are a joyful excuse to gather friends and family and dive into dessert first.

🍻 () has your long weekend sorted. Kick things off with a Village-wide egg hunt on Friday, sip a limited-edition Easter Egg Martini, then round it all off with a roast done right on Sunday. Round up your favourites, this one’s not to miss!

🍝 is serving up an easy win for families this Easter break. From 6–27 April, kids eat free with every adult main, so you can focus on enjoying the good stuff while they tuck into pizza, pasta, and all their favourites from the Bambini menu. Less stress, more fun.

Which Easter treat would you choose? Drop your pick below! 🐰

09/04/2025

We had a front-row seat to the future of digital. Here's what we learned 💡

Yesterday, our team had the chance to attend AB Tasty's Experience Next at the Barbican, and one thing was crystal clear: the future of digital is all about constant evolution. 🔄

We joined global leaders like PUMA, Kering, L'OCCITANE en Provence, Showroomprive, and SPORT1 to explore the latest in digital optimisation, customer experience, and personalisation.

🎯 What stood out?
The best brands are no longer guessing what works. They’re testing, experimenting, and innovating to create personalised experiences that really resonate with their customers. From emotional AI to mobile optimisation, we got an inside look at the strategies that are setting them apart.

🎯 Here’s our biggest takeaway:
It’s not about what’s trending—it's about understanding WHY something works. By using data and empathy to fine-tune every touchpoint, top brands are continuously adapting to meet customer needs. And those small, intentional tweaks? They’re the ones that drive big results.

As a digital agency, it’s our job to push boundaries, think differently, and never settle for the status quo. After Experience Next, we’re feeling more excited than ever to test smarter, continue to optimise customer journeys, and bring even more value to our clients. 🔑

Ready to transform your digital strategy? Let’s make it happen.

21/03/2025

Propeller Goes Worldwide! 🌎✈️

A couple of weeks ago, our long-term client, , invited us to LA for a strategy alignment and planning workshop for 2025. This wasn’t just a chance to showcase our work, it was an opportunity to highlight Propeller as a global partner delivering innovative digital marketing solutions across borders.

Our Director of Performance, Aurelie Brunet, and Account Manager, Lois Davey, touched down in LA to join Pocari’s agency partners from Japan and the US. Together, they brought their expertise and energy to the table, fostering a truly global collaboration.

The workshop kicked off with a Meet & Connect session, strengthening relationships and aligning goals. Then, we dove into strategy, reviewing Pocari’s objectives and ensuring every agency’s plans aligned with the bigger picture. We shared innovative ideas and focused on integrating and prioritising key initiatives to amplify high-impact programs.

It was a fantastic couple of days full of insightful discussions and bold ideas, laying the groundwork for a game-changing 2025. A big thank you to the Pocari team for hosting and for their continued trust in us.

And of course, shout-out to Aurelie and Lois for representing Propeller with their expertise, energy, and dedication. We’re proud to be part of this journey and SO excited for what’s ahead! 💙💧

20/03/2025

What a busy few days we’ve had at Propeller!

🍻 We kicked things off with our CEO, Richard Bruton, and Account Director, Jessica Kalbag, joining Jenny Alcock at the “Landing FY26” event. Hosted by ‘Spirits Maestro’ at , the day was packed with focused workshops built around Young’s core values. To say it was a triumph would be an understatement, and it’s no surprise that Young’s continues to lead the charge in the pub space. The day wrapped up with an afterparty at the impeccable in Kew Gardens, where the Guinness flowed, cocktails were crafted to perfection, and the food was nothing short of exceptional.

🍔 Next, our Chief Growth Officer, Matthew Richardson, and Head of Marketing, Oriana Cirilo, headed to the HRC at ExCeL for a day of networking, trend-spotting, and of course, more incredible food. We had the opportunity to sit in on insightful discussions led by key hospitality brands, including , , and , gaining valuable industry perspectives.

🇺🇸 And finally, our Head of Performance, Aurelie Brunet, and Account Manager, Lois Davey, jetted off to LA on Sunday to meet with our long-time client, . Joined by their other agency partners, they took part in a collaborative workshop focused on strategy alignment and planning for 2025. From ideation to prioritisation, the sessions were all about refining objectives and ensuring a unified vision for the year ahead. Exciting times for what’s to come!

Oh, and have we mentioned we got shortlisted for BEST AGENCY TO WORK FOR at the UK Company Culture Awards 2025? 🏆

At Propeller, staying ahead of the game in hospitality marketing isn’t just a goal, it’s what we do. By attending thought-provoking workshops and key industry events, we aim to always be learning, evolving, and bringing fresh strategies to the table.

Here’s to more inspiring conversations, collaborations, and innovation in hospitality! 🍸✨

17/03/2025

🎉 We’ve made the shortlist! 🎉

We’re excited to have been shortlisted for BEST AGENCY TO WORK FOR at the UK Company Culture Awards 2025! 🏆

This recognition means a lot to us—it’s a celebration of the culture we’ve built and the incredible people behind it. Here’s why we’re so proud:

💡 A team that thrives together

48 talented individuals, each bringing something unique. Our strength is in our shared commitment to excellence and our drive to make things happen.

🌏 Diversity that drives us forward

We know diverse perspectives lead to better ideas. That’s why we’re proud that 63% of our leadership team are women.

🌱 Collaboration at every level

From brainstorming bold ideas to celebrating small wins, collaboration is key to our success. Every victory is a shared win for the entire team.

🍻 Long-lasting relationships built on trust

We’re proud of partnerships like our 15+ year relationship with Young’s. It’s a testament to how investing in people—both our team and our clients—pays off over time.

We’ve come a long way, but we’re just getting started. Fingers crossed for the winners announcement on May 1st with Don't Panic Events 🤞🏽

11/03/2025

Craving bookings? Consumers are craving experiences! 🚀

Join our webinar on the 30th of April to learn how to boost hospitality bookings through the power of experiences. We're thrilled to be joined by Juliette Keyte Marketing Director at Red Engine Team, Mark Lillicrapp and Gavin James-Weir with more speakers to be announced very shortly 👀

We’ll be providing inspiration, insights and practical guidance on how to product-ice your service offering, how to adapt to consumers’ preferences and tailor your offerings to meet their demands as well as how to leverage experiences to boost bookings and revenue.

RSVP here: https://hospitality-unleashed.propeller.co.uk/experiences/?utm_source=fb

27/02/2025

2025 Hospitality Trends to Watch 🌟

The hospitality world is ever-evolving and staying ahead means embracing what’s next. Following our latest Webinar with St Austell Brewery, we’ve broken down the key trends to keep an eye on in 2025, so you're ready for what's coming.

💥 Experience-driven initiatives are essential for boosting customer loyalty this year.

🥂 No & Low Alcohol options are taking centre stage—think delicious drinks that don’t compromise on quality.

🤖 AI & Personalisation are transforming the guest experience, making every interaction feel more tailored.

💆‍♀️ Wellness Tourism is booming, opening up a £1 trillion opportunity for brands.

🌱 Sustainability is now essential. Today’s guests expect more transparency and eco-conscious decision-making.

📲 User-Generated Content (UGC) is now a marketing must. Brands tapping into it are reaping real rewards.

Curious how these trends can impact your business? Head to our blog for a deeper dive into the future of hospitality: https://www.propeller.co.uk/insights/hospitality-trends-2025.

26/02/2025

Rolling Out a Striking New Website for All Star Lanes 🎳✨

We partnered with to create a bold, dynamic website that brings their retro-modern energy to life—while making it easier than ever for guests to book, browse & bowl in style.

Here’s what we delivered:

🚀 A fresh, high-energy design that captures the essence of All Star Lanes.
🎟 Seamless booking & enquiry flow powered by the Design My Night API.
🔥 Engaging promo sliders to showcase must-book experiences & exclusive offers.
👨‍👩‍👧 A dedicated Family Fun page to help parents plan the perfect day out.
📍 Smarter navigation with streamlined venue details & menus for a smoother UX.

The result? A sleek, high-performing site that delivers an immersive experience—before guests even step through the doors 🎳

24/02/2025

Brewing the Future: How St Austell Brewery Is Leading Hospitality Trends in 2025 🍺

The hospitality industry is evolving rapidly, with experience now at the forefront. In our latest Trends in Hospitality Webinar, we spoke with Laura McKay, Marketing and Communications Director at St Austell Brewery, about the key shifts set to shape the sector in 2025—and how St Austell is staying ahead of the curve.

One key takeaway? Experience matters more than ever. Consumers are seeking more than just a great drink—they want immersive, memorable moments that turn a visit into a story worth sharing. From brewery tours to exclusive sampling sessions, brands that focus on engagement will thrive.

St Austell is also leading the charge in mindful drinking, launching its Proper Job no-low ale to tap into the 38% of UK drinkers now choosing low and no-alcohol options. With Gen Z driving the “sober curious” movement, it’s clear this isn’t just a passing trend—it’s a major shift in consumer behaviour.

We also explored the growing role of AI & personalisation, sustainability-driven hospitality, and the power of user-generated content in shaping the future of the industry.

Want to hear all the insights from Laura and our panel of experts? 🎤

Watch the full webinar here: https://hospitality-unleashed.propeller.co.uk/trends2025-recording/

14/02/2025

What are some of our clients getting up to this Valentine’s Day? ❤️

From romantic dining experiences to self-love celebrations and limited-edition treats, they’ve been pulling out all the stops to make this day of love unforgettable.

🍦 have unveiled their new limited-edition Valentine’s Day Specials, including their Share The Love Dolce Board, Berry Bliss Sunday and Cotton Candy Crush Cocktail - sharing is optional. For those seeking a romantic dinner for two, book a table until 19th February and enjoy their exclusive 3-course set menu for just £28.95.

🏰 is setting the stage for romance this Valentine’s Day with unforgettable experiences across their iconic hotels. At their charming Lancaster-based Toll House, guests can indulge in specially curated Valentine’s packages and a thoughtfully crafted menu featuring the finest British produce—perfect for a truly special celebration.

🍝 It’s all about self-love at . This Valentine’s they’re Team Bomboloni > Bad Decisions (an excellent choice). On Friday 14th February 2025, the Cocco Di Mamma team will be at their Liverpool Street branch handing out free Bomboloni and helping you “Shred your ex” for good (literally). Whether you’re celebrating your independence or just here for the dessert, it’s time to treat yourself!

🎳 Students, this Valentine’s Day, has something special just for you! Enjoy a 25% discount and treat yourself (and your loved ones) to a game of bowling, delicious food, and great vibes with Live Music at Brick Lane on Friday 14th February from the incredible Freddie Joon.

🍕 are celebrating togetherness this Valentine’s Day with their Valentines Set Menu, made for sharing with someone special. Because nothing says “I love you” like giving up the last bite of dessert.Three courses from £27.95, their Share The Love Valentine’s Day special is available from Thursday 13th February – Sunday 16th February 2025.

Would you spend Valentine’s Day with one of our amazing clients? Let us know in the comments below! 👇

10/02/2025

🚨 Missed our webinar on the Top Hospitality Trends for 2025? 🚨

Don’t worry—you can still catch up! Our Client Success Director, Megan King, shared expert insights on the biggest shifts shaping hospitality, including:

🔑 The rise of the experience economy & how to attract experience-driven
guests

🍸 The no & low alcohol movement and what it means for your drinks menu

🌱 The growing demand for sustainability & wellness-focused experiences

📸 Why user-generated content (UGC) is key to building trust & engagement

Stay ahead of the competition—watch the full webinar in our link in bio!

What trend do you think will make the biggest impact this year? Drop your thoughts in the comments! 👇

07/02/2025

Key Takeaways from SERVICE 2025 ✌🏼💥

Yesterday, our team attended SERVICE 2025 at BrewDog, the hospitality trade event created by the industry, for the industry. After a day packed with insights, here’s what we’re bringing back to the office:

→ Are We Really Listening to Our Guests?
🎤 Stay agile. Listen to customer feedback and be ready to adapt your strategy.�
🎤 Balance tech & human interaction. Automation should enhance—not replace—genuine hospitality.�
🎤 Create a culture of listening. Small, meaningful actions that address unspoken needs build lasting loyalty.

→ People Don’t Buy What You Do, They Buy Why You Do It.
📲 Social media is your storytelling stage. Tailor your messaging for each platform while staying true to your core values.�
📲 If your hospitality business isn’t on TikTok yet—now’s the time!

→ Strength Lies in Differences, Not in Similarities.
💥 Purpose-driven businesses scale faster. A clear mission attracts the right customers and keeps them loyal.�
💥 Engage your front-line teams. They have invaluable insights—listen, empower, and act on their feedback.

→ The Great British Bake-Off 🥐: Hospitality Leaders on Growing a Successful Business
1️⃣ Thom Elliot, Co-Founder of Pizza Pilgrims: Know your purpose—when you understand your “why,” people will follow.�
2️⃣ Matthew Jones, Founder of Bread Ahead Bakery & School: Choose a career you love, and Mondays won’t feel like Mondays.�
3️⃣ Stephen Grocutt, Owner of Cornish Bakery: Get clear on your vision—when you know where you’re going, you’ll find a way to get there.

We left SERVICE 2025 inspired and ready to act. Who’s joining us next year? 🚀

06/02/2025

SERVICE 2025 was a blast ✌🏽💥

Our team had the chance to attend SERVICE 2025 at BrewDog yesterday, an event that brings UK hospitality leaders together to connect, level up, and explore the latest tech.

We spent the day diving into:

🎯 4 discovery zones: people, operations, marketing & guest experience

🎤 16 incredible speakers from Young's Pubs, Mollie's Motel & Diner, Wahaca, Nell's Pizza, Honest Burgers, Cornish Bakery, Prezzo, Market Halls, Pizza Pilgrims, Paris Baguette, LEON & more!

🎓 5 insightful panels & 8 hands-on masterclasses (including a pasta-making class!)

🛝 One giant slide (yes, you read that right!)

The room was buzzing with energy, full of diverse voices and endless inspiration—and we're brimming with ideas.

Stay tuned for our takeaways from the event speakers 👀

03/02/2025

Introducing the 2025 Propeller Brand Reel! 🚀

From hospitality and food & drink to entertainment and travel, we’re proud to create high-impact digital experiences that drive real results. With 15+ years of client partnerships (and counting!), we’re dedicated to helping brands increase visibility, engagement, and conversions through strategic digital marketing and cutting-edge content creation.

As we move into 2025, we’re excited to continue shaping the future of performance-driven marketing, crafting bold digital strategies, and helping brands thrive.

Ready to take your brand to the next level? Let’s chat! 👇

30/01/2025

As TikTok’s future in the U.S. hangs in the balance, a new contender is emerging—Rednote (Xiaohongshu) 📱.

This Chinese app, which blends short-form videos, lifestyle content, and e-commerce, is quickly becoming the go-to Aplatform for TikTok “refugees” seeking a new digital home.

🌍 Plus, in a surprising twist, Rednote is sparking a unique global cultural exchange, connecting U.S. and Chinese users like never before. Even Mandarin learning is booming, with Duolingo reporting a 216% surge in U.S. users 🦜.

Can Rednote keep the momentum going? On the blog, we break down how we got here, what makes Rednote stand out, and the cross-cultural exchange it’s driving.

👉🏼 Read the full version here: https://www.propeller.co.uk/insights/rednote-rise-tiktok-ban

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Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 5:30pm